How 9Hotel Collection Grew Occupancy, Revenue, and Guest satisfaction with Mews

OPERATIONS

9Hotel Collection is a collection of lifestyle boutique hotels with a focus on luxury design and outstanding experiences. Their hotels are located in France, Belgium, Italy, Switzerland and Portugal, each of which boasts a combination of luxury and efficiency, powered by smart technology that meets the needs of a modern clientele.

Why it matters: 9Hotel Collection shows the way with outstanding performance

The luxury boutique hotel brand with properties across five European countries has boosted RevPAR and occupancy since moving the Mews.

Top 3 Core Objectives: “We have been with Mews for several years and you can see how they’ve helped us to perform consistently well. Occupancy, revenue, guest satisfaction: it’s all there in the data.” Romain Stern Head of Sales & Revenue Management, 9Hotel Collection

Higher ADR Direct Bookings: While channel managers remain a necessity to reach more customers, an over-reliance on OTA bookings means a large amount of revenue is lost through commissions.
Platform for lasting success: When choosing their hospitality cloud, 9Hotel Collection wanted a solution that would drive major improvements across their KPIs.
Online Check-in Benefits: Guest expectations are changing, and many now expect to be able to undertake much of their journey digitally.

Innovators Mentioned

9Hotel Collection

Mews

Romain Stern

Head of Sales & Revenue Management, 9Hotel Collection

9Hotel Collection

"We have been with Mews for several years and you can see how they’ve helped us to perform consistently well. Occupancy, revenue, guest satisfaction: it’s all there in the data."

Romain Stern

Head of Sales & Revenue Management, 9Hotel Collection

👍 Head of Sales & Revenue Management, 9Hotel Collection Romain Stern said that Every 9Hotel Collection property uses Mews Booking Engine to allow guests to quickly and easily make reservations directly from their website. The user journey is simple with a minimal amount of clicks, while each property can offer various rates and extras once the guest has selected their room, including early check-in, breakfast and more. Guests can also choose to skip housekeeping during their stay, which reduces costs and saves time for the housekeeping team.:

"We have been with Mews for several years and you can see how they’ve helped us to perform consistently well. Occupancy, revenue, guest satisfaction: it’s all there in the data."

⚖️ The selection process: During their research process, Romain Stern evaluated Mews's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Mews was the best fit solution:

Head of Sales & Revenue Management, 9Hotel Collection Romain Stern said, about their decision: "Our guests expect everything to be convenient, from booking to check-in to departure; Mews allows us to meet these expectations while also streamlining our own operations."

📈 The results: “Our guests expect everything to be convenient, from booking to check-in to departure; Mews allows us to meet these expectations while also streamlining our own operations.” Romain Stern Head of Sales & Revenue Management, 9Hotel Collection

• Every hotel is above the 3.3% industry average booking conversion rate • 7.4% booking engine conversion rate for 9Hotel Paquis Geneva, 6.5% for 9Hotel Sablon Brussels • 30% higher ADR for booking en
• 65% increase in occupancy from first six months of 2019 to first six months of 2022 • 39% increase in RevPAR from first six months of 2019 to first six months of 2022
• 12% higher ADR for guests who check in online • 24% of guests check in online at 9Hotel Cesàri Rome, 19% at 9Hotel Central Brussels