Data Visualization Powers Mandarin Oriental’s Business Intelligence Strategy

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Data Visualization Powers Mandarin Oriental’s Business Intelligence Strategy

Mandarin Oriental Hotel Group has successfully adopted Otelier’s business intelligence platform, IntelliSight, to transition from basic reporting to advanced analytics. With a global portfolio of 36 luxury hotels, they have used data-driven insights to refine strategies, optimize operations, and elevate guest experiences.

Why it matters: Mandarin Oriental’s implementation of Otelier’s IntelliSight has empowered the company to move beyond traditional reporting into a more predictive, data-driven environment, where teams are now equipped to make smarter, faster decisions. This shift has enabled Mandarin to enhance customer insights, streamline operations, and improve ROI across multiple business units, making it a valuable read for any hospitality company aiming to leverage data for growth.

IntelliSight allows Mandarin Oriental to centralize and visualize key business data, creating customized dashboards and reports that serve all departments, from revenue management to guest analytics. This has provided Mandarin with a unified platform that not only consolidates data but also enables deep, actionable insights, helping them optimize everything from guest-facing technology investments to spa and F&B revenue management.

Top 3 Core Objectives: Mandarin Oriental’s primary objective was to transition from traditional Excel-based reporting to advanced business intelligence, enabling more predictive and data-driven decision-making. They also aimed to break down departmental data silos, allowing leadership to make more informed, cross-functional decisions and optimize guest experiences.

Data-Driven Decision Making:: Mandarin Oriental aimed to move away from traditional Excel-based reporting and adopted more advanced business intelligence to understand their operations in greater depth. This shift enabled them to leverage more sophisticated, predictive data models for smarter decision-making.
Breaking Down Data Silos: One of the key challenges Mandarin Oriental faced was the siloing of data across departments like spa, F&B, and marketing, which hindered a comprehensive view of their business. By implementing Otelier, they were able to centralize data, allowing leadership to make decisions based on unified, cross-departmental insights.
Guest Insights & Experience: With Otelier’s toolset, Mandarin Oriental gained a 360-degree view of their customers, enabling them to segment guests more effectively and tailor strategies for retention and acquisition. This has helped drive innovation in guest-facing areas like technology implementation and spa services, improving overall guest satisfaction.

Innovators Mentioned

Mandarin Oriental

Otelier

Sofia Baglini

Commercial Insights Manager

Mandarin Oriental

"With Otelier, I was able to have the ownership of the data within my company. That’s part of my success story."

Sofia Baglini

Commercial Insights Manager

👍 Commercial Insights Manager Sofia Baglini said that Mandarin Oriental's adoption of Otelier’s IntelliSight platform has had a significant impact on how the company operates and makes decisions.:

"With Otelier, I was able to have the ownership of the data within my company. That’s part of my success story."

⚖️ The selection process: During their research process, Sofia Baglini evaluated Otelier's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Otelier was the best fit solution:

Commercial Insights Manager Sofia Baglini said, about their decision: "I knew I wanted a clean format that was easy to read, and it was a natural improvement from our existing reports. We have come a long way and improved the quality of the data on the backend and implemented Otelier to put it into action on the front end"

📈 The results: Mandarin Oriental’s partnership with Otelier led to improved data quality, a more unified approach to business analytics, and better insights into customer behavior, resulting in more strategic decisions across the company. These changes have enhanced both operational efficiency and guest experience, positioning Mandarin Oriental for sustained success in the luxury hospitality market.

📊 Faster Decision Making: Mandarin Oriental moved from basic reporting to advanced visualizations, providing a more intuitive and actionable way to view business data. This shift helped streamline reporting and empowered departments to act on insights quickly.
🔄 Integrated Portfolio Strategy: By breaking down data silos, Otelier allowed Mandarin Oriental to integrate insights from different areas of the business, leading to more cohesive strategies and decision-making across revenue management, marketing, and customer service.
🛎 Improved Customer Experience: With more robust customer analytics, Mandarin Oriental was able to better understand guest preferences, resulting in more personalized experiences and strategies for both customer retention and acquisition.