How Kreuz Bern Turned a Sudden Market Shift Into Two Strong Months

OPERATIONS

Kreuz Bern has been part of Bern's old town since 1895, welcoming business travelers, city tourists, and conference guests. RoomPriceGenie has handled its daily pricing since 2021. When international booking patterns shifted almost overnight in early 2026, Managing Director Roger Burkhardt needed more than reliable prices. He needed time to think strategically.

Why it matters: Automated pricing frees independent hoteliers from daily rate-setting, but strategic interpretation still takes time most small teams don't have. Kreuz Bern shows how a strong pricing foundation plus targeted outside expertise pays off when markets turn volatile.

After adapting the pricing strategy in April 2026, Kreuz Bern had two very positive months in May and June.

Top 3 Core Objectives: Kreuz Bern wanted to keep pricing fully automated while adding the strategic capacity to respond to a fast-changing market.

Keep daily price adjustments: The team wanted rates updated automatically every day, with no manual checks or spreadsheet work. Time spent on pricing admin had to go back to guests and operations.
Interpret pricing data strategically: Beyond daily rates, Kreuz Bern wanted to understand what the data said about its position in the Bern market. The goal was to make informed decisions on segments, seasons and long-term direction.
Fast demand response: Bern draws guests from across the world, and demand from key markets can change within days. The hotel needed pricing that reacts right away, so it never leaves revenue on the table or prices itself out.

Innovators Mentioned

RoomPriceGenie

Roger Burkhardt

Managing Director

Kreuz Bern Modern City Hotel

"In May and June we had two really good months. We no longer set prices once and hope. We react continuously, without it costing us time."

Roger Burkhardt

Managing Director

👍 Managing Director Roger Burkhardt said that On what changed after adapting the pricing strategy to the new market:

"In May and June we had two really good months. We no longer set prices once and hope. We react continuously, without it costing us time."

⚖️ The selection process: During their research process, Roger Burkhardt evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Managing Director Roger Burkhardt said, about their decision: "RoomPriceGenie was the right decision from the start. With hotel boost by our side, we now get even more out of that foundation"

📈 The results: With RoomPriceGenie as the foundation and hotel boost adding strategic depth, Kreuz Bern responded to a volatile market and delivered two strong months.

Two very positive months in May and June 2026, following a joint strategy adjustment in April
Prices react continuously to demand, without costing the team extra time
More confidence in the pricing strategy and more clarity in daily operations