How Steenhof Suites grew ancillary revenue with RoomRaccoon

OPERATIONS

Nestled within the heart of the Netherlands, Steenhof Suites embodies historic charm and modern luxury. What began as a modest venture in 2016 with just five rooms became a remarkable boutique hotel experience with 14 exquisite suites, each boasting its own unique look and feel.

Why it matters: Steenhof Suites required an all-in-one solution to help personalize the guest journey – from booking to check-out.

RoomRaccoon provides an all-in-one hotel management solution that empowers Steenhof Suites with all the tools it needs to maximize revenue and create unforgettable experiences for guests.

Top 3 Core Objectives: Steenhof Suites needed a modern hotel management system that could showcase its unique offerings while supporting its business goals.

Automate upselling capabilities: Before RoomRaccoon, Steenhof Suites used a system without automated upselling capabilities. This means they had to upsell guests at the front desk, who were usually tired from their travels and were less likely to purchase added services. They required a system with an automated guest menu to inform guests of all offerings before arrival.
Boost operational efficiency: Steenhof Suites needed a highly efficient system to speed up their check-in procedures to meet the expectations of today’s modern guests. They also wanted to reduce the number of no-shows they were facing. They decided to find a solution to streamline the check-in process, maintain guest communication during the pre-arrival stage and save valuable time.
Increase visibility and revenue: Steenhof Suites was limited by the need for more booking channel integrations with their former system. This meant they could not distribute their inventory as widely as they would have liked, leading to decreased visibility and occupancy. They required a system with a channel manager and an extensive marketplace to reach a larger target audience and attract more guests.

Innovators Mentioned

Steenhof Suites

RoomRaccoon

SDB

Sharleen de Boer

Owner

Steenhof Suites

"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers. Upsell allows us to offer our guests that luxury pre-arrival."

Sharleen de Boer

Owner

👍 Owner Sharleen de Boer said that RaccoonUpsell was the answer to effectively get more eyes on their ancillary services and generate extra revenue.:

"Most of our guests travel from far, and they might be tired when they arrive, so they might not always think about the extra things they might need - like a bathrobe and slippers. Upsell allows us to offer our guests that luxury pre-arrival."

⚖️ The selection process: During their research process, Sharleen de Boer evaluated RoomRaccoon's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomRaccoon was the best fit solution:

Owner Sharleen de Boer said, about their decision: "The system makes recognizing returning guests easy and allows us to allocate loyalty rewards to returning customers, creating a stronger hotelier-guest relationship."

📈 The results: Since joining RoomRaccoon, Steenhof Suites has been able to deliver on its commitment to providing more personalized experiences with notable results. The hotel successfully sells ancillary services, and over half of its guests prefer the convenience of the online check-in feature.

1836% ROI on RaccoonUpsell
50% of guests check-in online
127% increase in RevPAR

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