Case Study

Forward-looking Data Gives Park Royal a Revenue Boost

Sarah McCay Tams

Duetto · December 11, 2023

The revenue leadership team at Park Royal was looking for a solution to enable them to price unlimited segments, channels, and room types in real time and in line with market demand.

Why it matters: The breadth of the Park Royal property portfolio, with its multiple brands, meant that the team needed an intelligent revenue solution to maximize opportunities and drive efficiencies.

Park Royal now optimizes room rates using Duetto’s Open Pricing methodology, through its GameChanger revenue optimization application. This enables them to price unlimited segments, channels, and room types in real-time and in line with market demand.

Top 3 Core Objectives: Park Royal was looking to improve their offering for each market segment, offering personalized discounts. The company also wanted to improve efficiencies and forecasting.

Moving Away From Excel: Before adopting Duetto, Park Royal was using different Excel files to create reports and for data analysis.
Driving Efficiencies: As part of the Duetto onboarding, the team also made internal changes to drive efficiencies through new processes.
More Accurate Rate Changes: Now, Duetto is seen as an important complement to the Revenue Management team, helping them to control and analyze prices, and make more accurate rate changes.

"We can already see the hotel's future performance. Duetto allows us to implement strategies for specific dates and periods where we really need it. We are dynamic during high seasons and work better within each sales channel."

Camilo Montaño

Director of Revenue Management

👍 Director of Revenue Management Camilo Montaño said that Duetto is helping the team be more dynamic with its revenue management:

"We can already see the hotel's future performance. Duetto allows us to implement strategies for specific dates and periods where we really need it. We are dynamic during high seasons and work better within each sales channel."

⚖️ The selection process: During their research process, Camilo Montaño evaluated Duetto's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Duetto was the best fit solution:

Director of Revenue Management Camilo Montaño said, about their decision: "Having a tool where we can analyze all the information and with the same tool be able to make decisions to change prices dynamically is one of the biggest strengths."

📈 The results: Insights into future demand and improved segmentation helped the team boost ADR and see an immediate uplift in bookings.

Park Royal saw strong overall growth and an immediate uplift in bookings after adopting Duetto. Occupancy grew by +2%.
Adopting Duetto’s Open Pricing methodology enabled the Park Royal revenue team to grow rates in line with demand. ADR jumped +8%.
Using segmentation helped the team price more accurately.