Village Hotels Enhances Revenue Management and Forecasting Capabilities with IDeaS G3 RMS and RevPlan

REVENUE MANAGEMENT

Village Hotels, a UK-based group with 33 properties, transformed its revenue and forecasting capabilities with IDeaS G3 RMS and RevPlan. What once took weeks now takes hours, thanks to automation, integration, and scenario planning. The result: smarter decisions, faster execution, and long-term strategic gains.

Why it matters: This case highlights how automating forecasting and budgeting at scale can dramatically boost efficiency, improve forecast accuracy, and empower commercial teams with data-driven insights—all essential for growing a multi-property hotel group.

G3 RMS and RevPlan eliminate manual processes by automating revenue management and budget forecasting. Village Hotels reduced its annual rooms budget process from 2.5 weeks to just 2.5 hours, improved data accuracy, and enabled scenario-based strategic planning across 33 properties.

Top 3 Core Objectives: Village Hotels aimed to replace time-intensive, manual forecasting processes with an automated, scalable solution that improves data accuracy, integrates seamlessly, and supports growth-focused decision-making.

Streamline Forecasting: Manual processes took weeks and were prone to errors. Automation was needed to improve efficiency and allow the team to focus on strategy over data entry.
Improve Data Accuracy: Fragmented systems led to inconsistent data. A unified solution was necessary to provide accurate, actionable insights across all departments.
Enable Scenario Planning: The team needed the ability to model different business conditions, anticipate risk, and support long-term strategic decisions with confidence.

Innovators Mentioned

Village Hotels

IDeaS

Kelly Cronin

Commercial Director

Village Hotels

"We were looking for more transparent solutions that our leadership and wider business could access and understand quickly."

Kelly Cronin

Commercial Director

👍 Commercial Director Kelly Cronin said that RevPlan brought new levels of visibility and clarity to Village Hotels’ forecasting and planning processes, benefiting both leadership and operations.:

"We were looking for more transparent solutions that our leadership and wider business could access and understand quickly."

⚖️ The selection process: During their research process, Kelly Cronin evaluated IDeaS's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that IDeaS was the best fit solution:

Commercial Director Kelly Cronin said, about their decision: "The moment I knew this was going to be successful was when I first met the support team. Their passion for the product and the way they truly looked after us made it clear that this was more than just a service—it was a genuine partnership."

📈 The results: Village Hotels dramatically reduced forecasting time, improved data accuracy, and gained the ability to confidently model and respond to multiple business scenarios, strengthening both short-term actions and long-term strategies.

Reduced yearly rooms budget forecast time from 2.5 weeks to 2.5 hours
Ability to plan for potential scenarios
Increased forecast accuracy

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