Why it matters:
Sending pre-arrival communication with add-on services manually might not generate noteworthy results. The click-through and conversion rates stay low and as a result, not much ancillary revenue is generated.
Oaky, on the other hand, provides a clear call to action and encourages guests to explore the deals and personalise their stay. The process feels easy for travellers since they can book their add-ons without having to contact and wait for hotel staff. That makes pre-arrival emails both an unobtrusive upselling tool and a service. They suggest extras that guests value but may not have realised they could ask for.