How USA Camping Company brought dynamic pricing to RV parks across seven states

REVENUE MANAGEMENT

USA Camping Company tested three pricing platforms side by side before choosing Pricepoint, then worked with Pricepoint and NewBook to build an integration that didn't exist yet. In their first year on Pricepoint, seven of its RV parks earned $362,363 (+9.0%) more than the year before.

Why it matters: Most RV parks still charge flat rates, and with almost no usable comp sets, hotel-style pricing tools struggle in outdoor hospitality. USA Camping Company's results show that pricing from a park's own booking and occupancy data grows revenue across a whole portfolio, and that the biggest gains came in the quieter months, not peak season.

Pricepoint is an automated dynamic pricing system built for RV parks and campgrounds. It adjusts each park's rates daily from its own booking, occupancy and rate trends rather than competitor comps. USA Camping Company uses it across 10 parks in seven states, connected to NewBook, setting the strategy and reviewing settings about once a quarter.

Top 3 Core Objectives: Modernize flat-rate pricing across a growing RV park portfolio with a system that works without reliable comp sets and plugs into each new park quickly.

Price from internal data: Replace static rate cards with rates driven by each park's own booking, occupancy and rate trends, since accurate RV park comp sets are hard to find.
Integrate with NewBook: Connect pricing to NewBook, the reservation system the company was moving to, even though no integration existed yet.
Scale with acquisitions: Switch on dynamic pricing at three or four newly acquired parks a year without rebuilding pricing each time.

Innovators Mentioned

USA Camping Company

Pricepoint

William Camenson

Senior Vice President

USA Camping Company

"From our perspective, the software has easily paid for itself. Part of the reason we got into this industry is because of the pricing discrepancies and the arbitrage you can make pretty much right out the gate just by implementing something simple like this. So I would say if you're not using dynamic pricing or AI pricing, you're leaving money on the table."

William Camenson

Senior Vice President

👍 Senior Vice President William Camenson said that Pricepoint has easily paid for itself, and parks without dynamic pricing are leaving money on the table.:

"From our perspective, the software has easily paid for itself. Part of the reason we got into this industry is because of the pricing discrepancies and the arbitrage you can make pretty much right out the gate just by implementing something simple like this. So I would say if you're not using dynamic pricing or AI pricing, you're leaving money on the table."

⚖️ The selection process: During their research process, William Camenson evaluated Pricepoint's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Pricepoint was the best fit solution:

Senior Vice President William Camenson said, about their decision: "We really needed a software that would drive rates based on internal data and not data from the market. We wanted a system that would reprice based on trends from our existing RV parks, because it's very hard to find comps and pricing in the space to compare to in real time."

📈 The results: In their first 12 months on Pricepoint, seven parks grew revenue 9.0%, earning more per night while also selling more nights, with the biggest gains in the quieter months.