Revenue Gains and Excellent Customer Service "Right" for Lough Eske Castle Hotel

REVENUE MANAGEMENT

Few hotels say luxury like Lough Eske Castle… This 97-bedroom, 5* hotel Resort is situated near the shores of Lough Eske, at the foot of the Bluestack Mountains and a 10-minute drive from nearby Donegal Town.

Why it matters: The team at the hotel faced a number of revenue management challenges. The hotel has a highly-skilled Revenue Manager in situ and they wanted to ensure that they benefited from her experience. It was important that less time was spent collating and disseminating reports and that their Revenue Manager could concentrate on the hotel’s long-term strategy.

With a very busy hotel and ever-changing market demand, the hotel needed to ensure that they were on top of their revenue decisions – especially with longer lead times.

Top 3 Core Objectives: Adopt a more flexible pricing strategy while supporting the Revenue Manager and others with easy to digest data.

Open Pricing: Offer flexible pricing to their customers and to move away from traditional rate banding.
Support Revenue Manager: Allow the Revenue Manager's time to be better spent on long-term strategy by simplifying the collation of data.
Make data accessible: Simplify the presentation of data to include the whole team.

"It’s the personal touch which Right Revenue provide which really makes them stand out from the crowd. Emails and telephone calls are responded to in a quick and efficient manner and the team are so friendly and helpful. They really listen to our feedback and try to find solutions to any suggestions we might have."

Karen Dowey

Revenue Manager

Innovators Mentioned

Lough Eske Castle Hotel

Right Revenue

Karen Dowey

Revenue Manager

Lough Eske Castle Hotel

Lisa O'Connor

Director of Sales & Marketing

Lough Eske Castle Hotel

Featured success stories for you

👍 Revenue Manager Karen Dowey said that I would have no hesitation in recommending Right Revenue as a business solution for any hotel:

"It’s the personal touch which Right Revenue provide which really makes them stand out from the crowd. Emails and telephone calls are responded to in a quick and efficient manner and the team are so friendly and helpful. They really listen to our feedback and try to find solutions to any suggestions we might have."

⚖️ The selection process: During their research process, Lisa O'Connor evaluated Right Revenue's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Right Revenue was the best fit solution:

Director of Sales & Marketing Lisa O'Connor said, about their decision: "Right Revenue has assisted Lough Eske Castle in yielding where possible, providing accessible snapshot data that is easy to read and quantify for strategic decisions. The team at Right Revenue are like one of our own team, open to ideas and suggestions to make an already great system good for Lough Eske Castle specifically.”"

📈 The results: Right Revenue was selected by Lough Eske Castle to provide revenue management software. The team have benefitted immensely and is delighted that it has quickly seen improvements to their processes and overall business.

More flexible pricing, alongside accurate forecasting has enabled the hotel to exceed budget by a phenomenal 10% in the first 5 months of 2022.
The ability to drill from a year overview to a monthly overview to a daily overview with problem areas highlighted makes the work of the revenue manager a lot more efficient.
The rate recommendations coming from Right Revenue’s software, allows Lough Eske Castle to maximise their rates in an efficient manner.