How Bayview Beachfront Apartments Earns About A$120 More per Room, per Night in Byron Bay

REVENUE MANAGEMENT

Bayview Beachfront Apartments is a 10–25-unit beachfront property in Byron Bay, Australia, and one of four properties managed by Adam Henke. Adam checked and adjusted rates by hand once or twice a day, a time-consuming process that still left him guessing between underpricing and empty apartments. He wanted pricing decisions grounded in data, not instinct.

Why it matters: For managed apartments, pricing performance is visible to property owners as well as the manager. Data-driven pricing can turn a daily guessing game into results that owners notice and ask about.

About A$120 more per room, per night at one of Adam’s Byron Bay properties, a result he says makes the system pay for itself.

Top 3 Core Objectives: Bayview set out to replace manual, instinct-based rate-setting with automated pricing driven by real market data.

Automate pricing: Eliminate the once- or twice-daily manual rate checks and adjustments
Pricing accurately: Avoid both underpricing and overpricing by responding to actual Byron Bay demand
Ease of use: Get a pricing setup tailored to the business, with minimal setup effort and responsive support

Innovators Mentioned

RoomPriceGenie

Adam Henke

Manager

Bayview Beachfront Apartments

"Sometimes we fluff around and make decisions on what we think or feel, whereas RoomPriceGenie provides you with hard data to make decisions from. That’s what you want."

Adam Henke

Manager

👍 Manager Adam Henke said that On the shift from gut-feel pricing to data-driven decisions::

"Sometimes we fluff around and make decisions on what we think or feel, whereas RoomPriceGenie provides you with hard data to make decisions from. That’s what you want."

⚖️ The selection process: During their research process, Adam Henke evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Manager Adam Henke said, about their decision: "Somebody will pick up the phone and I can definitely get hold of somebody when I want to."

📈 The results: Within seven to eight months, Bayview showed a clear improvement over the previous year, and Adam has since rolled RoomPriceGenie out to other properties he manages.

About A$120 more per room, per night
Manual daily rate checks replaced by automated pricing that tracks the Byron Bay market
Year-over-year improvement noticeable enough that apartment owners asked Adam how he did it