How Best Western Plus Hotel Stellar Grew Revenue 7.2% and Cut 90 Minutes of Daily Pricing Work

REVENUE MANAGEMENT

Best Western Plus Hotel Stellar sits in Sydney's CBD, with studios and multi-bedroom suites across eight room types. General Manager Daniel Rosso, who started at the hotel as a Guest Services Agent more than 20 years ago, was spending at least 90 minutes a day setting rates by hand in the PMS. One lapse in focus could leave a room priced too high or too low.

Why it matters: Small city hotels with many room types carry the heaviest pricing workload with the fewest people. Hotel Stellar's growth came from better rates, not more bookings, which shows how much revenue sits in pricing alone.

Pricing eight room types used to take at least 90 minutes every day. That manual work is now gone.

Top 3 Core Objectives: Daniel wanted to take daily pricing off his plate without losing control of rates across eight room types.

Cut manual PMS pricing: Pricing took more than 90 minutes a day, done by hand in the PMS. The goal was to replace that daily manual work.
Consistent room type pricing: The hotel has eight room types that needed to be priced in line with each other. The goal was to set all of them from a single reference room.
Catch high-demand dates early: High-demand dates were often spotted too late. The goal was to identify them earlier and price them correctly.

Innovators Mentioned

RoomPriceGenie

Daniel Rosso

General Manager

Best Western Plus Hotel Stellar

"The surge protection feature has given us a fantastic safety net — and unexpectedly helped us plan staff leave around our busiest periods."

Daniel Rosso

General Manager

👍 General Manager Daniel Rosso said that Surge protection works as a safety net and also helps plan staff leave around the busiest periods.:

"The surge protection feature has given us a fantastic safety net — and unexpectedly helped us plan staff leave around our busiest periods."

⚖️ The selection process: During their research process, Daniel Rosso evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

General Manager Daniel Rosso said, about their decision: "After the Best Western conference, our revenue manager and our Protel rep both pointed us to RoomPriceGenie, separately. That made the decision easy."

📈 The results: Over eight months, revenue grew through stronger rates while occupancy held essentially flat, and daily pricing work disappeared from the GM's schedule.

Revenue up 7.2% and average room rate up 7.84% from September 2025 to April 2026
90 minutes of daily manual pricing across eight room types eliminated
Surge Protection flags demand peaks early, helping the team plan staff leave around the busiest periods