How Boutique Hotel Stockalperhof Raised Its Average Room Rate by Nearly 16% and Saved 100+ Hours a Year

REVENUE MANAGEMENT

Boutique Hotel Stockalperhof in the heart of Brig priced its rooms with fixed rate tiers, adjusted by hand from Excel reports every one to four weeks. When demand jumped, prices didn’t follow fast enough, and the busiest days often sold too cheaply.

Why it matters: For many independent hotels, the problem isn’t wrong prices but prices that change too rarely. Stockalperhof shows what happens when automatic daily pricing is combined with regular strategy reviews from a revenue consultant, especially on the days that matter most.

Prices now react to demand automatically, instead of every one to four weeks.

Top 3 Core Objectives: Stockalperhof wanted less manual work, faster reactions to demand, and a clearer view of its numbers.

Automatic daily pricing: Stop updating prices by hand in Excel. Rates adjust automatically every day, so the team spends its time on guests instead of spreadsheets.
Catch busy days early: Spot demand spikes as they happen and raise prices in time. No more selling the busiest nights too cheaply.
Clear performance reports: Get simple, reliable reports on pricing and results. These give every strategy review with SHS Academy a clear starting point.

Innovators Mentioned

RoomPriceGenie

Milica Simovic

Managing Director

Boutique Hotel Stockalperhof

"“The time I save goes where it matters most: our guests and my team.”"

Milica Simovic

Managing Director

👍 Managing Director Milica Simovic said that Infrequent price updates meant the hotel was leaving money on the table on its busiest days.:

"“The time I save goes where it matters most: our guests and my team.”"

⚖️ The selection process: During their research process, Milica Simovic evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Managing Director Milica Simovic said, about their decision: "Our consultants at SHS Academy had seen RoomPriceGenie deliver at other hotels. We were curious whether it could make our pricing more efficient and more responsive too."

📈 The results: Stockalperhof now prices automatically every day, earns more on high-demand dates, and has won back over 100 hours a year

Average room rate up nearly 16% since switching, with the strongest gains on high-demand dates
2 to 3 hours saved every week, or roughly 100 to 150 hours a year previously spent on Excel reports and manual price changes
Prices react to demand automatically instead of every one to four weeks, and the reporting feeds regular revenue meetings with SHS Academy