b_smart isn’t a typical hotel group. What began as an eight-room property has grown into 25 self-check-in hotels plus b_smart Services—a central reception and operations model that supports 40+ partner hotels. Whether they’re operating their own properties or running services for others, the philosophy stays the same: keep things simple, standardised and profitable. Before RoomPriceGenie, pricing was largely static: one rate for Monday–Friday and another for Friday–Monday, with only occasional manual tweaks. It was “smart enough” at the very beginning, but as the portfolio grew—especially with many small, rural properties—it became clear they were leaving occupancy, revenue and profit on the table. Manual revenue management at that scale simply wasn’t realistic. As a group committed to automation and digitisation, b_smart decided that if they were going to do revenue management, they would do it with software. They needed a solution that smaller properties and non-revenue specialists could trust daily: easy, effective, efficient. RoomPriceGenie became that solution—and they’ve “used RoomPriceGenie from the very beginning.” Today, RoomPriceGenie is the standard RMS across both b_smart Hotels and b_smart Services. It powers dynamic pricing for all 25 owned properties and forms part of the recommended tech stack—alongside Apaleo (PMS) and straiv (guest journey)—for every new partner hotel. A central revenue manager oversees pricing for the full portfolio, stepping in for fine-tuning and group business, while most day-to-day work runs on semi-autopilot. b_smart particularly values the personal partnership and product evolution: they felt listened to, could help shape features like segmentation and multi-property workflows, and gained a tool that gives hoteliers real control over revenue without overwhelming complexity.

Scale dynamic pricing: Move from static weekday/weekend rates to dynamic, automated pricing that works for 25 own hotels and dozens of partner properties.

Support non-specialist hoteliers: Provide an RMS that owners and operators, many of whom aren’t career revenue managers, can understand, trust and use as part of a fully automated setup.

Standardize & save resources: Create one standard tech stack (Apaleo, RoomPriceGenie, straiv) that reduces errors, streamlines onboarding and allows a single revenue manager to oversee the entire portfolio.