How Heron Hospitality Grew RevPAR by 25% Across Its Independent Properties While Saving Up to 12 Hours a Week

REVENUE MANAGEMENT

Heron Hospitality is a growing independent hotel group in North Carolina. Its properties include The Harvey, a digital-first boutique hotel in New Bern; Pony Island Inn, a 49-room island retreat on Ocracoke; and the Atlantis Lodge, a 44-suite mid-century oceanfront property. COO and co-owner Gary Curry priced all three by hand, checking competitors rates and updating ResNexus several times a week, but manual pricing couldn’t keep up as the portfolio grew.

Why it matters: Heron Hospitality started with RoomPriceGenie in June 2025, amid tariff uncertainty and a government shutdown that softened travel demand. Strong RevPAR and occupancy growth during a soft period show what consistent, market-based pricing can do when instinct alone can’t.

6–12 hours a week returned to running and growing the business, instead of manually updating rates across properties.

Top 3 Core Objectives: Heron Hospitality set out to replace a manual, error-prone pricing process with a dynamic pricing system that could scale with a growing portfolio.

Efficiency and Automation: Automate rate-setting across multiple properties through the existing PMS, ResNexus
Dynamic Pricing: Reduce costly over- and underpricing, and eliminate manual input errors
Focus on the Business: Free up leadership time to focus on growing the portfolio

Innovators Mentioned

Heron Hospitality

RoomPriceGenie

Gary Curry

Heron Hospitality

"RoomPriceGenie has helped us capture a more upmarket guest in the best way. We’re seeing guests return to our properties while still growing revenue for the year."

Gary Curry

Gary Curry said that On how better pricing has affected both revenue and guest loyalty::

"RoomPriceGenie has helped us capture a more upmarket guest in the best way. We’re seeing guests return to our properties while still growing revenue for the year."

⚖️ The selection process: During their research process, Gary Curry also researched , and ultimately decided RoomPriceGenie was the best fit for them.

Gary Curry said, about their decision: "After interviewing both companies, I chose RoomPriceGenie because of the knowledge of the software and industry that Leslie demonstrated. She was someone I wanted to partner with moving forward."

📈 The results: Despite a challenging demand environment, Heron Hospitality’s established properties posted double-digit gains in occupancy and RevPAR.

Despite a challenging demand environment, Heron Hospitality’s established properties posted double-digit gains in occupancy and RevPAR.
Year-to-date RevPAR up 25.44% and occupancy up 30.27% (two established properties)
6–12 hours per week reclaimed from manual pricing, with fewer lost bookings and returning guests