From manual pricing to revenue growth: Hotel Turin's transformation story

REVENUE MANAGEMENT

Hotel Turin, a 61-room family-run hotel in central Barcelona, has offered warm, personal hospitality since 1966. Managed by three generations, the Herrero family sought efficiency and growth, turning to RoomPriceGenie to optimize their pricing strategy.

Why it matters: For independent hotels like Hotel Turin, staying competitive in a fast-evolving market is crucial. Manual pricing processes are time-consuming and can lead to missed opportunities and revenue losses. Implementing a dynamic pricing solution helps streamline operations and improve profitability.

Hotel Turin faced challenges in keeping up with market trends and optimizing pricing. Their manual approach, led by family members, often resulted in missed opportunities during high-demand periods and inefficient pricing during quieter times. By adopting RoomPriceGenie, they automated their pricing strategy, ensuring their rates are competitive and aligned with market demands. The intuitive system has also significantly reduced the time spent on pricing management.

Top 3 Core Objectives: Digitalize and streamline operations and improve pricing strategies for sustained growth and profitability.

Automate pricing process: The family needed a solution to reduce manual intervention and the associated errors in setting room rates.
Capitalize on peak seasons: Their goal was to capitalize on peak seasons and special events without relying on static pricing.
Ensure fair pricing: It was vital to maintain a balance between market-aligned rates and customer satisfaction.

Innovators Mentioned

Hotel Turin Barcelona

RoomPriceGenie

Oriol Herrero

Manager

Hotel Turin Barcelona

"It saves time for me and, above all, for my mother, who used to spend the most time on pricing."

Oriol Herrero

Manager

👍 Manager Oriol Herrero said that With RoomPriceGenie, they saved time managing prices.:

"It saves time for me and, above all, for my mother, who used to spend the most time on pricing."

⚖️ The selection process: During their research process, Oriol Herrero evaluated RoomPriceGenie's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that RoomPriceGenie was the best fit solution:

Manager Oriol Herrero said, about their decision: "We compared several platforms but chose RoomPriceGenie for its flexibility and ease of use. We saw that the return on investment would be much higher than the cost, so it was worth it."

📈 The results: By implementing RoomPriceGenie, Hotel Turin achieved significant time savings and revenue growth while maintaining guest satisfaction.

Significant time savings: Manual pricing adjustments that previously took days now require minimal intervention.
Increased revenue: By aligning prices with real-time demand, ADR and RevPAR have risen, particularly during peak seasons.
Enhanced competitiveness: Optimized pricing strategies allow Hotel Turin to stay ahead in Barcelona’s dynamic hospitality market.