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REVENUE MANAGEMENT
How Neighbourgood lifted ADR by 8–12% across multiple properties
Neighbourgood is a South African-based lifestyle brand offering accommodation, co-living and workspace solutions across South Africa and San Francisco. Their portfolio blends heritage buildings with modern developments, each designed to create community and connection—far beyond what a traditional hotel offers. For years, pricing across the portfolio relied on spreadsheets and periodic competitor checks. While workable at a small scale, this process became too slow and too manual as the brand expanded. Rate reviews took hours every week, and the team struggled to react quickly to demand spikes or dips. This created risks: underpricing during high-demand periods and overpricing when the market softened. As Head of Operations, André Turnbull knew they needed a solution that matched their speed of growth. After hearing about RoomPriceGenie through industry colleagues, he explored several dynamic pricing tools but found many too complicated or not suited to their type of business. RoomPriceGenie stood out for its simplicity, hospitality-first design and ability to scale across diverse properties. Implementation was straightforward and fast. The platform now automates daily rate adjustments based on live market data, demand patterns and occupancy. The team spends only minutes reviewing suggestions and can still make manual overrides when needed. Guest feedback remained positive, with travellers noting strong value for money, even as pricing became more dynamic in the background.
Scale revenue strategy: Move away from spreadsheet-driven pricing and adopt a system that adjusts rates automatically across multiple properties without added workload.
React faster to demand: Capture peaks and protect against dips with live market-driven pricing that updates multiple times a day.
Reduce manual work: Cut hours of weekly pricing administration and allow the team to focus on operations, guest experience and growth.
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