SiteMinder helps Hotel Kragemann generate more direct bookings with less effort

REVENUE MANAGEMENT

Hotel Kragemann has been welcoming guests in Simmerath, Germany since 2015. The picturesque property is located only a few minutes from the Rur Reservoir and Eifel National Park. It offers 13 rooms, one spacious apartment, and access to a wine store. Hotel Kragemann has worked with a channel manager in the past, however they were still facing a lot of restrictions and challenges.

Why it matters: Due to limited and not-so-user-friendly technical features from the previous system, the hotel decided to switch to SiteMinder after being impressed by the intuitive design and flexibility of the channel manager.

“The technical features of our previous system were quite limited, and it wasn’t very user friendly. This is why I was looking for a different solution. After we decided to go with SiteMinder everything happened really fast. The support during implementation was exceptional and the system itself was ready to go in no time,” stated Mirja Wolf, Manager.

Top 3 Core Objectives: By using SiteMinder platform, Hotel Kragemann admits they can reduce manual tasks and work efficiently.

Flexible and efficient pricing: The hotel team is impressed by the intuitive design and flexibility of SiteMinder’s channel manager feature. Using the new tool has drastically reduced the manual effort of updating and maintaining their rates.
Reliable data exchange: Struggled with downtime from the preceding system, now the hotel can rely on SiteMinder’s channel manager to sync all the reservation data with the PMS and their inventory online. This reduces the risk of overbooking.
More direct bookings: Hotel Kragemann also opted for SiteMinder’s booking engine and metasearch tool Demand Plus. This allows the property to be listed on metasearch sites like Google Hotel Ads, increasing visibility and website clicks. Meanwhile the modern and user-friendly booking interface is generating more direct bookings.

Innovators Mentioned

Hotel Kragemann

SiteMinder

Mirja Wolf

Hotelier

Hotel Kragemann

"SiteMinder has made us more flexible. Now we can easily react to seasonal changes in demand and update our rates across all channels in one system, saving at least eight hours of work per month."

Mirja Wolf

Hotelier

👍 Hotelier Mirja Wolf said that Hotel Kragemann is able to efficiently control their channel distribution through one system.:

"SiteMinder has made us more flexible. Now we can easily react to seasonal changes in demand and update our rates across all channels in one system, saving at least eight hours of work per month."

⚖️ The selection process: During their research process, Mirja Wolf evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Hotelier Mirja Wolf said, about their decision: "Our previous direct booking option was very confusing and not very user-friendly. SiteMinder’s booking engine is a lot better integrated on the website and makes it easy for guests to book. So far we have increased our direct bookings by 15%."

📈 The results: With the best performance, SiteMinder helps Hotel Kragemann to work efficiently with an easy implementation, which enhances their performance and avoids errors.

The hotel saves at least eight hours of work per month by easily reacting to seasonal changes in demand and updating their rates across all channels in one system.
The channel manager’s real-time integration gives the hotel peace of mind by avoiding overbookings. They can rely on the platform to sync all the reservation data with the PMS and inventory online.
The property has increased their direct bookings by 15% by using SiteMinder’s booking engine which better integrated on the website and makes it easy for guests to book.