How Quest Apartment Hotels Centralized Distribution to Gain Back Hours with SiteMinder Multi-Property

REVENUE MANAGEMENT

When Quest Apartment Hotels asked how it could unify its rates and distribution across the group, SiteMinder answered with the development of its Multi-Property solution.

Why it matters: With 170 locations across Australasia, the hotel brand is one of many around the world that has been manually updating various systems to create a coherent rate management and distribution strategy.

For years, Quest’s team in head office has been unable to react to market fluctuations as swiftly as they would have liked.

Top 3 Core Objectives: Speed-to-market at which new campaigns can be delivered is crucial. The ability to respond at pace is particularly important as the travel industry recovers from the pandemic, and Quest is now confident it will be able to deliver more tactical campaigns as a result of the technology.

Centralise rates and distribution.: Revenue managers and hotel teams needed to be able to enter rate plans once and have the details disseminated across all locations within the group, providing a consistent rate and distribution approach.
In-depth insights: The team required in -depth insights on rates and distribution partners, in order to improve decision-making. A simple health check makes it possible to continuously monitor the status of data flows and connections.
Ease of use: There was a need for a user friendly solution to make it easier for hotel groups and chains, which are experiencing either growth or restructures, to onboard new users and hotels quickly. Design simplicity also means hotels can dip in and out of the system while simultaneously carrying out other tasks.

Innovators Mentioned

Quest Apartment Hotels

SiteMinder

Mark Tierney

Chief Revenue & Distribution Officer

Quest Apartment Hotels

"“SiteMinder has removed much of the complexity that comes with distribution.""

Mark Tierney

Chief Revenue & Distribution Officer

👍 Chief Revenue & Distribution Officer Mark Tierney said that "Our role is to support and educate the franchise network. By taking back all of that administrative component from our franchisees, the conversation can instead be about what the product is going to deliver for them, and how those results can be continually maximised. We then use the system to be able to get to market quickly.”:

"“SiteMinder has removed much of the complexity that comes with distribution.""

⚖️ The selection process: During their research process, Mark Tierney evaluated SiteMinder's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that SiteMinder was the best fit solution:

Chief Revenue & Distribution Officer Mark Tierney said, about their decision: ""SiteMinder has allowed us to remove some of the administration toll for our franchisees and to centralise distribution with a smaller team of experts, which is now able to manage 170 properties efficiently. By taking on some of the workload for our franchisees, it has freed up time which can be better spent on other business functions and the guest experience.""

📈 The results: The efficiency gains reaped for Quest as a result of implementing the technology have been significant, with the chain calculating a time-saving of 160 hours to put a new rate strategy in place. This type of work has now been reduced to about five minutes.

Increased speed-to-market with campaigns and able to distribute in different markets quickly and efficiently
Our brand website recently had its best month ever and we’re very encouraged by that, because we’re delivering bookings to our network with no cost
Diversified distribution mix

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