Royal Group Hotels & Resorts Generates $5M in Direct Revenue

REVENUE MANAGEMENT

Royal Group Hotels & Resorts operates two of southern Italy's most iconic properties: the five-star Hotel Parco dei Principi in Sorrento and the four-star Hotel Royal Continental in Naples. Despite their distinct markets, both hotels faced the same pressure: OTA undercuts eroding direct bookings, raising commission costs, and limiting control over the pre-stay experience. The challenge was finding a strategy that worked across a leisure destination and a city hotel at the same time.

Why it matters: Royal Group now generates over $5 million in direct booking revenue per year through its Triptease partnership, averaging more than $410k per month across both properties.

Royal Group uses Triptease Metasearch and Display Ads to reach guests across the booking journey, from initial search to post-visit browsing, while Triptease Messages delivers personalised website content that drives both conversions and ancillary revenue. Together, these tools give the group consistent direct booking performance across two very different hotel types.

Top 3 Core Objectives: Royal Group needed to reduce reliance on OTAs, maintain visibility in key lower-funnel channels, and deliver a personalised booking experience across two properties with different guest profiles and booking behaviours.

Reduce OTA dependency: OTA undercuts were pushing guests away from the direct channel, increasing commissions and reducing Royal Group's control over the pre-stay experience.
Win across property types: The leisure-focused Hotel Parco dei Principi and the business-oriented Hotel Royal Continental attract different guests with different booking windows and device habits, requiring a flexible, data-informed approach.
Cover the full booking: Royal Group wanted to reach potential guests at every stage, from metasearch to post-browse retargeting, rather than relying on a single channel to convert.

Innovators Mentioned

Royal Group Hotels & Resorts

Triptease

Michele D'Agostino

Revenue Analyst

Royal Group Hotels & Resorts

"We know there are still so many other things we can do to increase [our direct booking percentage] in the future, but we're really satisfied with the trends we've seen from Triptease so far."

Michele D'Agostino

Revenue Analyst

👍 Revenue Analyst Michele D'Agostino said that "Our presence in metasearch is fundamental." Michele D'Agostino, Revenue Analyst, Royal Group Hotels & Resorts:

"We know there are still so many other things we can do to increase [our direct booking percentage] in the future, but we're really satisfied with the trends we've seen from Triptease so far."

⚖️ The selection process: During their research process, Michele D'Agostino evaluated Triptease's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Triptease was the best fit solution:

Revenue Analyst Michele D'Agostino said, about their decision: "Our presence in metasearch is fundamental."

📈 The results: Royal Group generates over $5 million in direct revenue per year through Triptease, with strong contributions from Metasearch, Display Ads, and Messages across both properties.

Metasearch drove $190k in direct revenue in Q3 2025 alone, representing 14% of overall direct web revenue across both hotels.
Display Ads (Retargeting) generated nearly $100k in Q3 2025, accounting for over 7% of total direct website revenue.
A single save-your-search Messages popup has generated over $104k in revenue for Royal Group Hotels & Resorts.

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