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Triptease: Messages
4.6 (158 REVIEWS)
HT Score
82 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Pelle, Fausto, James + 3 more experts recommend Triptease
Read Recommendations
Triptease: Messages
Ranked 4 (out of 57) in Direct Booking Tools
Personalize your website for every guest and connect the experience to targeted off-site campaigns to drive direct bookings
93% recommended by 161 hotels
Frasers Hospitality, Warwick Hotels, Deutsche Hospitality & 158 others
Bell - AI powered product analyst
I analyzed all of Triptease’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like Triptease for its ability to increase direct bookings, provide rate parity insights, and offer targeted messaging tools. Many reviews highlight the platform's positive impact on revenue by ensuring the best prices are shown directly on the hotel’s site, thus reducing dependency on OTAs. The tool is praised for its intuitive setup and actionable insights. However, some users have faced integration challenges, rate parity discrepancies, and a desire for more customization options in reporting and messaging designs.
Frasers Hospitality, Warwick Hotels, Deutsche Hospitality & 158 others
Read their reviewsWhat Types of Hotels Triptease is Popular For
Size
3 | X-Small (1-9 room)
26 | Small (10-49 room)
25 | Mid-Sized (50-99 room)
93 | Large (100-499 room)
19 | X-Large (500+ room)
Country
46 | United States
13 | United Kingdom
10 | Thailand
9 | Australia
8 | Germany
7 | Canada
6 | Italy
5 | Switzerland
5 | France
5 | Mexico
4 | Netherlands
3 | Austria
3 | Spain
3 | Singapore
2 | Portugal
2 | Malaysia
2 | Maldives
2 | Colombia
2 | Indonesia
2 | South Africa
1 | Philippines
1 | Myanmar
1 | Georgia
1 | Morocco
1 | Ireland
1 | Iceland
1 | Romania
1 | China
1 | India
1 | Vietnam
1 | Costa Rica
1 | Taiwan
1 | Latvia
1 | Turkey
1 | Serbia
1 | Norway
1 | United Arab Emirates
1 | Czech Republic
1 | Israel
Type
95 | Luxury Hotels
77 | Boutique Hotels
66 | Resorts
61 | City Center Hotels
57 | Branded Hotels
54 | Bed & Breakfast & Inns
41 | Limited Service & Budget Hotels
38 | Airport/Conference Hotels
21 | Extended Stay & Serviced Apartments
10 | Vacation Rentals & Villas
5 | Casinos
4 | Hostels
3 | RV Parks & Campgrounds
2 | Motels
Region
58 | North America
56 | Europe
25 | Asia Pacific
9 | Oceania
4 | Middle East
3 | South America
3 | Africa
Category
158 | Direct Booking Tools
76 | Hotel Rate Parity
61 | Hotel Metasearch Management Software
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What is Triptease?
Founded in 2015 | Headquarters in London | 125 employees
Triptease: Messages is a hotel-specific marketing software designed to enhance direct bookings by personalizing guest interactions on websites and booking engines. It allows hotels to craft customized web experiences that increase web conversion rates, making each guest feel valued. Part of the Triptease Data Marketing Platform, it harnesses a unique industry dataset and AI to execute targeted, personalized campaigns. By simplifying setup and providing actionable insights, it empowers hoteliers to evoke emotion, build trust, and drive booking urgency without requiring technical expertise.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Triptease products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Triptease Reviews Analyzed: 146
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Triptease Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Triptease
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Triptease's Provided Description:
"Triptease Messages is a hotel-specific tool that makes personalization easy across websites and booking engines, helping hotels to increase direct bookings by letting them creating web experiences that make every guest feel like an individual - resulting in up to 5x better web conversion rates. Triptease Messages is part of and powered by the Triptease Data Marketing Platform - a full funnel marketing solution built for hotels that combines a unique industry-specific dataset with the power of AI to deliver targeted, personalized campaigns across multiple marketing channels. Triptease helps hoteliers to evoke emotion, build trust and drive urgency through highly targeting messaging, personalized web journeys and integrated campaigns that are set up in minutes - with no need for any technical expertise."
FAQs
Capabilities
Precise guest targeting
Precise guest targeting
Triptease Messages give hotels a range of sophisticated targeting criteria that can be combined on a per-message level to make sure they show exactly the right message and offer to every web visitor. Targeting options are based on guest profile (location, device type, referral website, etc), trip profile (stay dates, duration, party size, etc) and likelihood to book.
Creative freedom; match your brand
Creative freedom; match your brand
Create beautiful messages in minutes. Design eye-catching messages fast with a drag-and-drop builder. Use a library of pre-built templates or start from scratch—either way you’re in complete creative control of every element. Easily align with your brand, and get messages live in minutes with no need for technical expertise.
Price Check & Price Match
Price Check & Price Match
With Triptease Messages you’re never beaten on price. Reassure guests with the industry-leading Price Check, showing when they’re getting the best direct rate to avoid rate shopping. Price Match goes further, automatically detecting OTA undercuts and applying the smallest discount needed to win the booking on your website.
AI Smart Targeting
AI Smart Targeting
Our AI-powered Smart Targeting identifies each visitor's likelihood to book, so you can choose to target offers even more precisely. Show larger discounts to those needing extra persuasion, or offer revenue-maximizing upsells to likely bookers.
Triptease Audiences + Date Boost (advanced segment targeting)
Triptease Audiences + Date Boost (advanced segment targeting)
Triptease Audiences takes personalization to the next level. Target segment-specific personalization campaigns at the guests you most want to book. A continually-updated network of unique Triptease behavioral data lets you present the right content, at the right, to exactly the right people - even if they've never been to your website before. Date Boost campaigns let you focus marketing on low occupancy nights, presenting targeted offers to people who’ve already shown interest in those dates.
First-party data capture
First-party data capture
Use email capture messages and form fields to capture valuable first-party contact data that lets you build a relationship with every potential guest before they ever book. Load this information into your CRM or CDP for follow-up through channels like email and SMS.
Embeds & inline messages
Embeds & inline messages
Sometimes pop-ups aren’t right for a particular page, for your brand, or for the information you’re trying to get across. Use embedded messages and in-line formats to get your message across in more subtle, integrated ways.
Exit intent messages
Exit intent messages
Triptease Messages automatically detects web visitors who show signs of leaving without booking, and lets you display a bespoke message with a compelling offer that convinces them to stay. Reduce bounce rates and increase conversion - some exit intent messages drive millions of dollars of revenue.
Connected journeys
Connected journeys
Used well, individual messages can work. But they're more powerful when managed together. Triptease Messages lets you make web experiences more personalized and effective with hotel-specific multi-message campaigns. Create more coordinated, coherent journeys aligned to specific goals, then see how each campaign performs in one unified report.
Integrated cross-channel campaigns
Integrated cross-channel campaigns
Co-ordinating marketing efforts across on- and off-site channels has always been an inefficient, manual task. Until now. Create, manage and measure campaigns that connect your website messages with advertising channels like metasearch and paid search - all from a single platform. Ensure consistent messaging across every touchpoint, increase visibility and save huge amounts of time.
Features
Conversion Boosters
4/5 features
Personalization
4/5 features
Offers & Promotions
4/5 features
Rate Monitoring & Parity
4/5 features
Messaging & Communication
4/5 features
Rewards & Loyalty
4/5 features
Analytics & Performance
4/5 features
Available Add-ons & Modules
Data Marketing Platform (DMP)
Direct Booking Tools
Triptease Messages is part of and powered by the Triptease Data Marketing Platform - a full funnel marketing solution built for hotels that combines a unique industry-specific dataset with the power of AI to enable targeted, personalized campaigns across multiple marketing channels. Additional channels available through the DMP include Metasearch, Paid Search, Display Retargeting and Cart Abandonment Email.
Campaign Manager
Direct Booking Tools
The Triptease Campaign Manager is a single central hub for all user-defined campaign activity. Whether you’re targeting a web personalization campaign at a specific audience via Triptease Messages, or building cross-channel Date Boost campaigns that let you focus marketing on low occupancy need dates, the Campaign Manager is your easy one-stop shop for set up and reporting.
Creative builder + template library
Direct Booking Tools
The Triptease Creative Builder puts you in control of exactly how your web personalization campaigns look. Design eye-catching messages fast with a drag-and-drop interface. Use a library of pre-built templates or start from scratch—either way you’re in complete creative control. Easily align colours, fonts and images with your brand, and get messages live in minutes.
Parity insights
Hotel Rate Parity
The Triptease DMP gives hotels a way to identify parity issues and trends. Select the OTAs that matter and see real-time data on how your pricing compares, so you can take actions that address the root cause of undercuts.
Guest insights
Business Intelligence
The DMP provides a comprehensive view of direct booking performance, including web and booking engine conversion rates and total direct booking revenue, to help you refine your marketing strategy. Learn who’s visiting your website, understand what kind of stays searchers are most interested in and see which searches convert effectively into bookings. Then understand how different campaigns, hotels and channels perform.
Real time reporting
Business Intelligence
Triptease Messages comes with reporting designed for busy hoteliers. Gain new marketing insights and escape from the disjointed, time-consuming reporting processes hotels are used to.
Campaign-level reporting enables easy performance comparisons at group and hotel level so you can see what parts of your web personalization really work.
Price Match
Hotel Rate Parity
Triptease On-site Price Match is an optional add-on to Triptease Messages that ensures you’re never beaten on price by OTAs. It automatically detects OTA undercuts and applies the smallest discount needed to win the booking on your website.
CRM integration
Hotel CRM & Email Marketing
CRM integrations let Triptease users send data they capture via Triptease Messages straight to one of a range of supported CRM systems.
Triptease Reviews Summary
Ease of Use
4.7/5
Customer Support
4.7/5
ROI
4.5/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, Triptease: Messages is the #3 most trending product in the Direct Booking Tools category (out of 57) and the #118 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTriptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Triptease Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Triptease Case Studies
How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings
How HI USA generates six-figure monthly revenues through Triptease tools
GCP Hospitality drives 15% of direct revenue through metasearch
Royal Group Hotels & Resorts Generates $5M in Direct Revenue
How Rio Las Vegas grew metasearch revenue 71% in six months
References
"With Price Match, we have seen a noticeable increase in direct bookings and revenue. The undercut rate dropped straight from the beginning of the project to less than 5%."
Christoph Klein
Director of Marketing and Sales @
"Given the substantial impact Triptease's solutions have had on our bookings and revenue, we are actively considering plans to expand our partnership."
Jowen dela Cruz
Assistant VP, Digital Marketing & Distribution @
"As soon as we put the price match feature on... we were seeing lots of bookings coming in."
Dan Smart
Director of Sales & Marketing @
Dream Inn Santa Cruz
Featured Customers
More Products by Triptease
Hotelier Rating
Looking for specific info?
9
Simple Setup, Smart Results — Triptease Just Works
VP of Revenue Strategy from 25-49 room Boutique in Astoria (United States)
Verified
2 months ago
The interface is clean and intuitive, and we were up and running quickly without a steep learning curve. Having retargeting and paid search tracked in one place saves time and removes the guesswork. For a small independent property, that simplicity is everything.
United States
United States
VP of Revenue Strategy
Small Hotel
10
Effective Tools for Growing Direct Revenue
President from 200 to 499 room Bed & Breakfast & Inn in Ashland (United States)
Verified
2 months ago
Triptease has been a valuable partner in helping us drive direct bookings, reduce OTA dependency, and deploy effective retargeting campaigns across our portfolio. Their platform, reporting, and tools provide actionable insights that improve efficiency and save meaningful time for our commercial strategy team.
United States
United States
President
Large Hotel
10
GCP Hospitality drives 15% of direct revenue through metasearch
Vice President of Commercial Strategy from 100 to 199 room Bed & Breakfast & Inn in San Francisco (United States)
Verified
3 months ago
It's been very easy for us to encourage adoption at the hotel level because the system is intuitive. Even a GM can just look and see how much business they're getting. In many ways it's far better than Google Analytics, which gives too much information for someone not trained in digital marketing. We use it regularly in our performance revi...
United States
United States
Vice President of Commercial Strategy
Large Hotel
10
The Equalizer for Private Hotels against Big Brands and OTAs
Revenue Manager from 200 to 499 room City Center Hotel in Ettlingen (Germany)
Verified
3 months ago
For an independent 5-star superior property like Hotel Erbprinz, the challenge isn't just hospitality—it's maintaining distribution independence. Triptease has proven to be the definitive answer for reclaiming control over the direct booking channel.
The platform provides the 'technological firepower' needed to compete with the massive mar...
Germany
Germany
Revenue Manager
Large Hotel
10
Use it to boost direct bookings and revenue
Markeitng Director from 200 to 499 room Bed & Breakfast & Inn in Funchal (Portugal)
Verified
3 months ago
As Marketing Director at The Views Hotels, I’ve had the opportunity to work closely with Triptease as part of our wider strategy to grow direct bookings across our properties in Madeira. In a market historically dominated by tour operators and later OTAs, Triptease has become a key partner in helping us shift more demand into our direct cha...
Portugal
Portugal
Markeitng Director
Large Hotel
10
A highly effective tool for driving direct bookings. Well supported!
Area Revenue Manager from 200 to 499 room Boutique in Sydney (Australia)
Verified
3 months ago
Since implementing Triptease, we’ve seen a noticeable uplift in direct bookings and guest confidence throughout the booking journey. The price comparison and messaging tools work exceptionally well to reinforce value over OTAs. Reporting is clear and easy to understand, allowing us to confidently track performance and ROI.
Australia
Australia
Area Revenue Manager
Large Hotel
9
Good metasearch visibility, drives direct conversions on site
Director of Digital Marketing from 200 to 499 room Boutique in Batu Ferringhi (Malaysia)
Verified
3 months ago
Price comparison tool is easy for marketers to understand at a glance. Meta campaigns are driving conversions for the hotel.
Malaysia
Malaysia
Director of Digital Marketing
Large Hotel
9
Effective Tools, Proven Results
Revenue Management from 500+ room Bed & Breakfast & Inn in Singapore (Singapore)
Verified
4 months ago
Triptease provides a strong suite of tools from Metasearch to retargeting, on-site messaging, and Paid Search, all contributing to improved direct booking performance. The platform is user-friendly, and the team is supportive and proactive. We’ve seen clear improvements in visibility and conversion.
Singapore
Singapore
Revenue Management
X-Large Hotel
9
The Guest Conversion Engine: Elevating Our Direct Booking Strategy
Group Assistant Director of Digital Marketing & eCommerce from 500+ room Bed & Breakfast & Inn in Hong Kong (China)
Verified
4 months ago
The marketing tools and "Messages" feature allow us to create a very reactive, helpful website experience that directly guides guests toward booking. The builder is incredibly easy to use, letting our team launch custom promotions and exit-intent messages in minutes without needing any technical support. It has successfully helped us captur...
China
China
Group Assistant Director of Digital Marketing & eCommerce
X-Large Hotel
10
TripTease delivers real results — a must-have for direct booking strategy
VP of Revenue Management from 200 to 499 room Boutique in Surfside Beach (United States)
Verified
4 months ago
TripTease has been an invaluable partner in driving direct bookings and reducing our reliance on OTAs. The platform is intuitive and easy to use, and the price comparison widget gives guests real-time confidence that they're getting the best deal by booking directly. Their support team is responsive, knowledgeable, and genuinely invested in...
United States
United States
VP of Revenue Management
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
Showing all answers to: "What does this product or service do well?"
Triptease is a great and innovative company. They offer great products to boost your direct channel. Triptease gives you the ability to personalize web contact for each visitor. Their rate parity monitoring tool should put them high on the list for any hotelier.
A great tool to boost direct reservations. Interesting workflow to convert visitors into direct reservations. Also, easy to implement on the hotel website. Fast and efficient customer care and technical support.
When it comes to rate parity monitoring and direct reservation conversion tools Triptease is a name that should be on your list. They have pedigree in this field and have proven to be among the leaders in this market. They are a passionate bunch of people with a great product
The Triptease Price comparator for our direct booking engine enables bookers to see at a glance the comparable prices in other booking engines. Displaying our favorable prices to bookers compared to channel engines ensures they don't leave the direct booking process to look elsewhere, resulting in more direct bookings.
Triptease is the best tool to attract and convert guests to book directly on your hotel website through Parity, Guest Behaviour, Conversion and Acquisition. Hotels gain more traffic through Metasearch.
Question:
What differentiates this product or service from the competition?
Answer:
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
Showing all answers to: "What differentiates this product or service from the competition?"
Triptease and Revinate have a healthy partnership. The integration between Triptease and Revinate allows hoteliers to capture profile data of guests who show high booking intent and allows you to segment and target these guests with personalized messaging.
This tool is very easy to implement on the hotel website. Triptease offers fast and efficient customer care as well as support the setup process quite well. The fact that they can customize their tool according to the hotel official website brand is a plus.
Since Triptease started, there have been many providers offer similar tools. However, Triptease have not sat back, they continue to innovate at a great pace and come up with additional product and value for their customers.
Triptease works with direct booking engines to garner more direct bookings from bookers with innovative features including, price comparators, website notifications, and email capture. These are valuable tools in the fight for the industry right now ensuring up-to-date information on hotel websites.
With Triptease personalisation is key. Triptease is able to create targeted content in minutes and convert by showing potential guests dynamic website messaging to push them to purchase on the hotel website - or bring them back with retargeting.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Have a look at everything the market has to offer. Understand what your specific needs are and compare these to what every product has to offer. Make sure your team is properly educated on the product in order to extract its full potential.
Great add-on to the hotel's official website. We shall align the website design and features with the Triptease tool so it can be perfectly embedded. Nevertheless, the onboarding team from Triptease has a lot of experience on this matter so they planned this from day one. Still not sure? Schedule a demo.
Any hotel considering introducing a new product to their tech stack should get feedback from other users, either through a review platforms like HTR, or direct with other hotels. Additionally, make sure that your teams are invested in the new platform from inception, to get the most out of the investment.
I would advise the client to regularly converse with Triptease to ensure they are using their tool to its full potential and get up to date info on innovations and solutions they are developing for the industry.
Triptease is the best platform for hoteliers who are looking to convert more direct bookings. It is guaranteed that Triptease can help you fix parity problems and improve your ROI with the use of Metasearch and smart algorithms to help make better decisions.
Recommended by
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
Fausto Sá-Marques
Team leader customer care and account management
@
Guestcentric
James Bishop
Senior Director, Global Demand Partnerships
@
SiteMinder
Owen Kelleghan
Product Manager
@
Bookassist
Eva Fayemi
Partner Manager
@
Mews Systems
Pelle Schopenhouer
Partnerships Coordinator
@
Revinate
Fausto Sá-Marques
Team leader customer care and account management
@
Guestcentric
James Bishop
Senior Director, Global Demand Partnerships
@
SiteMinder
Owen Kelleghan
Product Manager
@
Bookassist
Eva Fayemi
Partner Manager
@
Mews Systems
Are you a consultant or vendor that recommends Triptease?
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News
Triptease
2 months ago
How The Inn at Christmas Place uses Triptease to help maintain over 90% direct bookings
Triptease
2 months ago
How HI USA generates six-figure monthly revenues through Triptease tools
Triptease
2 months ago
GCP Hospitality drives 15% of direct revenue through metasearch
Triptease
2 months ago
Royal Group Hotels & Resorts Generates $5M in Direct Revenue
Triptease
2 months ago
Direct Booking Summit 2026: Dedicated AI Training Sessions Added to Agenda
Triptease
3 months ago
How Rio Las Vegas grew metasearch revenue 71% in six months
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Support
Verified Support
Triptease has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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