Creating a Website That Converts: The Hotelier’s Guide to Direct Bookings Guide to Digital Marketing
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Ranked #1 out of 39 in Direct Booking Tools
Triptease has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn moreTriptease: Convert Overview
Triptease: Convert Overview
The Triptease Platform is built to help hotels take back control of their distribution and increase their direct revenue. The platform identifies a hotel's most valuable guests then works across the entire customer journey - from acquisition to conversion - to make sure they book directly at the hotel. Triptease: Attract. Convert. Compete.Triptease was co-founded in 2015 by Charlie Osmond, Alasdai...
About Triptease
Founded in 2013 | Headquarters in London | 90 employeesOur mission is simple: We want to make the booking process easier for guests and increase direct bookings for hotels. Our Direct Booking Platform creates transp...
Integrates with
- Property Management Systems
- Booking Engine
- Digital Marketing Agencies
Pros & Cons
E-commerce from Other
- Easy to work with - Clear dashboard with statistics and results - Offers great insights - Good way to drive direct bookings
Hotel Sales & Marketing Consultant from Boutiques
Easy to use dashboard and quick glance on the performance. Creating personalize message during the booking process is great tool. (also the conversion metrics)
Revenue Manager from Boutiques
Price-Check more present (not within Chat) Guest should not only see one message / more messages together with each other
E-Commerce Manager Europe from Bed & Breakfast & Inns
Its difficult to cover all levels but one of the points could be a better benchmark comparisson. as it is always interesting how other partisipants performing.
Director of eCommerce from Resorts in
I love seeing where Triptease is headed, but we'd like to see more rapid iterations to fine tune the features for existing products.
Expert Q&A and Partner Recommendations
What does this product or service do well?
A great tool to boost direct reservations. Interesting workflow to convert visitors into direct reservations. Also, easy to implement on the hotel website. Fast and efficient customer care and technical support.
by Fausto Sá-Marques (Guestcentric) on November 23, 2020
See more answers (3)What differentiates this product or service from the competition?
This tool is very easy to implement on the hotel website. Triptease offers fast and efficient customer care as well as support the setup process quite well. The fact that they can customize their tool according to the hotel official website brand is a plus.
by Fausto Sá-Marques (Guestcentric) on November 23, 2020
See more answers (3)Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Great add-on to the hotel's official website. We shall align the website design and features with the Triptease tool so it can be perfectly embedded. Nevertheless, the onboarding team from Triptease has a lot of experience on this matter so they planned this from day one. Still not sure? Schedule a ...
by Fausto Sá-Marques (Guestcentric) on November 23, 2020
See more answers (3)Triptease Alternatives
The Guestbook: Cash Rewards Suite
Direct Booking ToolsDeveloped for hoteliers by hoteliers, The Guestbook: Cash Rewards Suite is a collection of growth driving enhancements to help boost direct bookings and increase your net revenue.


Active Markets
- Antarctica
- Oceania
- North America
- South America
- Europe
- Asia Pacific
- Middle East
- Africa
- United States of America
- United Kingdom
- Thailand
- Germany
- Canada
- Australia
- Switzerland
- France
This vendor has fewer recent reviews than average compared to other top Direct Booking Tools providers. It is advised that you ask for recent references before proceeding.
December 28, 2021
Triptease: Convert Review: A business partner for direct bookings
Director Of E-Commerce from Branded Hotels in Malé (Maldives)
What do you like most?
Innovative, listen to client feedback and update tools for reporting, usability and performance. Introduces solid solutions to target the user journey. Performance-based retargeting with rate display is...
What do you dislike or think could be improved?
The ability to change ad visuals based on the ad sizes and A/B testing for remarketing is an upgrade we look forward to.
December 16, 2021
Triptease: Convert Review: Helps the little guy, play with the big guys
Owner from Boutiques in Vũng Tàu (Vietnam)
What do you like most?
Triptease brings "big guy" thinking to independent properties. They show us how to setup our online conversion, messaging, and other tactics so your online presense become as professional and hard-workin...
What do you dislike or think could be improved?
If your property is less than 30 keys (rooms), you might not be able to use their more advanced tools, so be clear about this before signing up because not everything is possible in a smaller property. (...
December 15, 2021
Triptease: Convert Review: Beneficial and easy to use
VP Marketing from Boutiques in Durham (United States of America)
What do you like most?
We always see great ROI, and the platform is extremely user-friendly. We also really enjoy working with our account manager who is very smart and generous with this info and time.
What do you dislike or think could be improved?
Would love to be able to more easily adjust retargeting display creatives, or A/B test these creatives. Would also love more insight into what metasearch ads actually look like on search.
December 14, 2021
Triptease: Convert Review: Very easy & friendly
sales from City Center Hotels in Barcelona (Spain)
What do you like most?
IT's a very easy and friendly tool. You can get very good results and it's very easy to manage by yourself. Congratulations!
What do you dislike or think could be improved?
Reporting and downloading info can be improved. We need to export to Excel and get more information from the channels
December 14, 2021
Triptease: Convert Review: Making digital performance look easy
VP RM from Luxury Hotels in West Hollywood (United States of America)
What do you like most?
Our teams love working with TripTease. They make digital performance understandable for all, while putting effective tools in their hands.
What do you dislike or think could be improved?
I wish we could drill down to city level for some of the web visitor stats. Otherwise, I encourage TripTease to continue growing into additional services.
December 14, 2021
Triptease: Convert Review: Absolutely amazing
Marketing Manager from Boutiques in Menlo Park (United States of America)
What do you like most?
Triptease is a groundbreaking product that has become a cornerstone of our digital marketing and direct booking strategy. Any independent hotelier would be thrilled to have them as a partner. We are beyon...
What do you dislike or think could be improved?
We would like more direct access to the Looker reporting capability that Triptease has. The ability to readily toggle between manual and algorithmic bidding is also desired.
Pricing
Triptease hasn’t disclosed their pricing plans. It is advised that you ask for a reference to ensure competitive pricing
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Senior Director of Marketing from Boutiques
Drives our direct revenue booking revenue up. User friendly, easy of use on platform. Knowledgeable team that helps direct and aid in strategy.