The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 406 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Actabl shines in ease of use and customer support — especially for independent properties (5.0/5) , with exclusive features like Lost & found module and Virtual logbook.
Relay shines , with exclusive features like Asset Tracking and In app translation.
Side-by-side ratings based on 406 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $500/mo |
| Verified Reviews | 406 | 0 |
After analyzing 406 verified reviews, Actabl users most value its ease of use and navigation, communication and collaboration, task and ticket management, while Relay users highlight . Click any theme to see what reviewers say.
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Ease of Use and Navigation
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Communication and Collaboration
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Task and Ticket Management
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Reporting and Analytics
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Real-time Alerts and Notifications
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Mobile Application
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How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #3 18 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #2 188 reviews | — |
| Large (75-199 rooms) ▾ | #1 104 reviews | — |
| X-Large (200+ rooms) ▾ | #1 65 reviews | — |
By Property Type
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| Boutique ▾ | #1 193 reviews | — |
| Luxury ▾ | #1 247 reviews | — |
| Branded / Chain ▾ | #1 133 reviews | — |
| Extended Stay ▾ | #2 26 reviews | — |
By Region
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| North America ▾ | #1 320 reviews | — |
| Europe ▾ | #3 33 reviews | — |
| Asia Pacific ▾ | #18 8 reviews | — |
| Middle East ▾ | #11 9 reviews | — |
Choosing between ALICE Service Delivery by Actabl and Relay hinges largely on your hotel's operational needs and priorities. Both aim to improve staff communication and coordination, but they address these challenges through quite different approaches. ALICE focuses on comprehensive task management and multi-department collaboration, while Relay emphasizes instant, streamlined communication with a simple interface. Your decision should reflect whether your team needs detailed workflow management or rapid, direct messaging.
While Relay’s lack of recent reviews, high ratings, and broad industry presence make it less proven, ALICE’s 328 reviews and recent positive feedback provide a clearer picture of its effectiveness. If your hotel needs a reliable, well-supported staff collaboration tool, ALICE is the stronger choice. But do you need a full-featured platform or just quick communication?
Both ALICE and Relay aim to enhance staff coordination, but they do so through different methods. ALICE offers a rich set of features designed for complex operational environments, including task management, incident tracking, and multi-property monitoring. Relay, on the other hand, is a straightforward communication tool meant to replace radios with private and group messaging.
ALICE’s strengths lie in its extensive feature set—12 unique functions—catering to hotels that require detailed workflows, accountability, and integration. Relay’s focus on simple, fast communication makes it ideal for teams prioritizing quick, informal exchanges. Given ALICE’s 328 reviews and recent high ratings, it’s evident that more hoteliers rely on it for comprehensive management. Are you prepared to handle a more complex platform, or do you want instant messaging simplicity?
If your hotel needs a platform that manages multiple tasks, tracks requests across departments, and integrates with other hotel systems, ALICE is the clear choice. It suits larger or more complex properties—luxury hotels, resorts, or branded hotels—where detailed workflows, ticket management, and analytics are vital.
Conversely, if your team’s primary goal is quick, reliable communication without extensive management features, Relay fits that need well. It’s more suited for smaller hotels or teams that want straightforward, instant messaging without the complexity of task tracking. Since ALICE’s reviews are recent and detailed, it’s evident that a majority of hotels prefer its comprehensive approach. Are your operational needs aligned with ALICE's multifaceted system or Relay's simplicity?
ALICE’s user interface scores 4.67 out of 5, with most users praising its ease of use and quick learning curve. Onboarding, with a rating of 4.49, indicates a smooth process, and staff adoption is generally high, though some users suggest interface updates could enhance clarity.
Relay, lacking detailed review data, makes it difficult to assess usability. Its simplicity suggests a low learning curve, but without recent user feedback, it’s unclear how intuitive or reliable it is in daily operations. Given ALICE’s extensive positive reviews and recent feedback, edge: ALICE.
ALICE offers 12 unique features, including a lost & found module, virtual logbook, preventative maintenance, case management, and open API capabilities. These tools support comprehensive operational oversight and automation, which Relay does not provide.
Relay’s features are limited to private and group communications, with only two unique features, such as in-app translation. This makes ALICE the preferable choice for properties needing detailed task management, incident tracking, and operational analytics. Edge: ALICE.
With an average support rating of 4.52 out of 5, ALICE’s support team is well-regarded by hotel users. Many reviews highlight the ease of working with ALICE’s team, especially during onboarding and customization, and the system’s responsiveness.
Relay offers no recent reviews or support ratings, which raises questions about its customer service quality and ongoing support. In a critical operational environment, reliable support is essential. Therefore, edge: ALICE.
ALICE integrates with over 100 verified partners, including major hotel management and service providers like Innspire, MSI Solutions, Birchstreet, and STR. This broad ecosystem supports seamless data flow and automation across systems.
Relay’s integrations are limited, with only two verified partners, and no extensive ecosystem is documented. For hotels needing robust system connectivity, ALICE clearly leads. Edge: ALICE.
ALICE’s recent reviews demonstrate high satisfaction, with a 4.69 out of 5 overall rating, and a 92% likelihood to recommend. Most reviews are from hotels in North America and Europe, with luxury, resort, and boutique properties giving particularly strong scores.
Relay lacks recent reviews and ratings, making it impossible to gauge user satisfaction. Given ALICE’s proven track record and active user base, it’s the more trusted option. Edge: ALICE.
Both products are priced at a base rate of $500 per month, with no freemium options or additional implementation fees. Pricing appears straightforward, but without more granular info, it’s hard to compare value directly.
Since both are similarly priced, your decision should focus on features and support rather than cost. ALICE’s broader feature set and recent reviews suggest higher value for most hotels.
Not ideal if:
Not ideal if:
ALICE is a comprehensive staff collaboration platform designed for hotels that need detailed task management, multi-department coordination, and extensive integrations. Its proven high ratings, recent positive reviews, and broad feature set make it a reliable choice for larger or more complex properties.
Relay offers a straightforward communication tool suited for hotels that want quick, reliable messaging without many bells and whistles. It is best for smaller teams or properties with minimal operational complexity.
Choose ALICE if your hotel requires a versatile, feature-rich platform that supports large-scale operations and ongoing support. Opt for Relay if simplicity, speed, and ease of use are your top priorities. Ultimately, ALICE’s recent review volume and high satisfaction ratings put it ahead for most hotel operators seeking a long-term staff collaboration solution.
According to HTR's product database, ALICE Service Delivery by Actabl and Relay share 7 features. Here are the key differences — features one has that the other lacks.
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| Asset Tracking | ||
| In app translation | ||
| In app translation | ||
| Inspection | ||
| Lost & found module | ||
| Multi-property portfolio monitoring | ||
| Preventative maintenance module | ||
| Virtual logbook |
Showing top differences. 2 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"We do recommend ALICE to other hotels since it is a way to facilitate work with perfection. ALICE makes our work easier and more efficient in regard to following up and keeping tr..."
No published case study for this goal yet.
What hoteliers love
Most users appreciate Actabl's user-friendly interface and ease of navigation, which reduces the learning curve and enhances staff productivity. Howev... Most users appreciate Actabl's user-friendly interface and ease of navigation, which reduces the learning curve and enhances staff productivity. However, there's a call for more intuitive design and consistent mobile app experience.
The platform is widely praised for centralizing communication and facilitating smooth coordination between departments, which is vital in delivering e... The platform is widely praised for centralizing communication and facilitating smooth coordination between departments, which is vital in delivering excellent guest services. Many emphasized the benefits of real-time task updates and shared information.
Users find task assignment and tracking robust, enhancing accountability and workflow efficiency. However, some users mention the lag in ticket comple... Users find task assignment and tracking robust, enhancing accountability and workflow efficiency. However, some users mention the lag in ticket completion and suggest improvements for quicker execution.
Where hoteliers push back
Actabl's real-time notifications improve situational awareness and responsiveness. However, missing or delayed alerts, especially in critical tasks, h... Actabl's real-time notifications improve situational awareness and responsiveness. However, missing or delayed alerts, especially in critical tasks, have led to recommendations for more reliable alert systems.
While mobile access is a core feature, users note disparities between mobile and desktop experiences, citing issues like logging in, task completion,... While mobile access is a core feature, users note disparities between mobile and desktop experiences, citing issues like logging in, task completion, and interface visibility. Enhancing mobile reliability is frequently requested.
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ALICE Service Delivery by Actabl and Relay share many core Staff Collaboration Tools features, but each has unique capabilities. ALICE Service Delivery by Actabl offers 100 verified integration partners, while Relay offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ALICE Service Delivery by Actabl leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ALICE Service Delivery by Actabl: No. Relay: No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Actabl has an HT Score of 96 and Relay has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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