The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 16 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
All Gravy shines , with exclusive features like Message Routing and In app translation.
LIKE MAGIC shines in ease of use and customer support , with exclusive features like Work Prioritization and Case Management.
Side-by-side ratings based on 16 verified hotelier reviews on HTR.
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | From $800/mo | From $1,100/mo |
| Verified Reviews | 0 | 16 |
How each product ranks among Staff Collaboration Tools vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #7 7 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #16 5 reviews |
| Large (75-199 rooms) | — | #19 2 reviews |
By Property Type
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| Boutique ▾ | — | #17 5 reviews |
| Luxury | — | #24 2 reviews |
| Branded / Chain | — | #25 1 reviews |
| Extended Stay ▾ | — | #8 8 reviews |
By Region
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| North America | — | #33 0 reviews |
| Europe ▾ | — | #6 15 reviews |
Choosing between All Gravy by All Gravy and LIKE MAGIC (Staff App) hinges on your hotel's specific needs for staff communication and operational management. Both platforms aim to streamline team collaboration, but their core functionalities diverge significantly: All Gravy centers on employee engagement, onboarding, training, and internal communication, while LIKE MAGIC focuses on digitizing daily operational workflows, task management, and shift coordination. Which solution aligns better with your current priorities?
While both cater to hospitality teams, LIKE MAGIC has more recent reviews and a larger user base, making it the stronger choice for hotel operators seeking a proven, highly-rated staff management platform. Do you prioritize internal staff communication and training, or operational task management and real-time coordination?
Both All Gravy and LIKE MAGIC serve to improve staff coordination, but they do so through different lenses. All Gravy offers an AI-powered employee app built to replace disparate communication tools like WhatsApp and email, with features such as role-based chat, onboarding, and compliance tracking. In contrast, LIKE MAGIC streamlines daily operational workflows with task assignment, shift handoffs, and real-time updates, catering specifically to operational efficiency.
All Gravy's AI and onboarding capabilities are designed for hotels with a strong focus on employee training, engagement, and internal communication, particularly useful for multi-site groups. LIKE MAGIC's real-time task tracking and shift management tools are more suited to properties seeking to reduce manual admin and improve operational responsiveness.
With more recent reviews and a higher review count, LIKE MAGIC’s platform demonstrates proven effectiveness, especially among hotels looking to optimize daily workflows. Do you need a tool primarily for staff communication and training, or operational task management?
If your hotel needs a platform to centralize staff communication, onboarding, training, and compliance, All Gravy offers a solid, AI-powered employee app. It’s best for teams that want to replace WhatsApp groups, streamline onboarding, and track staff training, especially if internal engagement is a priority.
Conversely, if your hotel requires tools to digitize operational workflows, manage shift handovers, and reduce admin between departments, LIKE MAGIC is the better fit. It’s tailored for properties aiming to automate task management, real-time updates, and shift coordination to elevate guest service efficiency.
Given LIKE MAGIC's larger user base, recent reviews, and higher ratings, it’s more reliable for hotels focused on operational execution. Which of these core needs aligns more with your hotel’s current challenges?
All Gravy’s interface aims to replace complex communication channels with a single app, but review feedback indicates limited ease of use, with a rating of 0/5. Its onboarding process and user adoption seem to lack clarity, and staff may find the AI features complex to navigate. Its web dashboard is primarily designed for managers, potentially creating friction for frontline staff.
LIKE MAGIC, in contrast, scores a perfect 5/5 for ease of use, with a highly intuitive mobile interface praised by users. Its onboarding process is rated 4.93/5, and staff find it straightforward to adopt, leading to faster implementation and better staff engagement.
Edge: LIKE MAGIC.
All Gravy offers 3 shared features—chat, calls, and news feeds—and one unique feature: Message Routing. Its AI colleague and compliance tracking are notable but limited in scope.
LIKE MAGIC outperforms with 9 exclusive features, including Work Prioritization, Case Management, Real-Time Task Tracking, Virtual Logbook, Late Checkouts, Multi-property Monitoring, Automated Replies, Message Templates, and Open API. These tools directly enhance operational efficiency, task clarity, and automation, making it a more comprehensive platform for day-to-day management.
Edge: LIKE MAGIC.
All Gravy’s support and onboarding ratings are unreported or nonexistent, suggesting limited customer support or engagement. The absence of recent reviews further diminishes confidence in their support quality.
LIKE MAGIC’s customer support scores 4.88/5, with clients praising their responsiveness and proactive onboarding. Review comments highlight their quick assistance and ongoing support, which are critical for smooth implementation and ongoing use.
Edge: LIKE MAGIC.
All Gravy’s integration count is zero verified partners, indicating a lack of third-party connectivity, which may hinder seamless data flow with other hotel systems.
LIKE MAGIC boasts 11 verified partners, including major PMS and operational platforms like 4SUITES, Mews, Oracle Hospitality, and SALTO Systems. Its open API allows further customization, making it more adaptable to existing hotel tech stacks.
Edge: LIKE MAGIC.
With no recent reviews for All Gravy, and a total review count of zero, it’s impossible to gauge user satisfaction. Its ratings are not available, making its effectiveness uncertain.
LIKE MAGIC, however, has 16 recent reviews, with a 9.94/10 NPS score and a 99% likelihood to recommend. Hotels across segments, especially extended stays and city hotels, find it highly valuable, with multiple reports of operational improvements and staff satisfaction.
Edge: LIKE MAGIC.
All Gravy’s pricing details are unavailable or not disclosed. It does not offer a freemium plan or transparent subscription model, which could hinder budget planning.
LIKE MAGIC costs $1,100 per month, with no free tier or trial, but its high ROI rating of 4.94/5 suggests strong value for the investment. The predictable pricing helps with budget forecasts for hotels seeking operational software.
All Gravy is suited for hotel brands focused on employee development and internal communication but less effective for day-to-day operational workflows.
LIKE MAGIC is a strong fit for hotels striving for operational efficiency and shift coordination, especially if they already have a tech stack in place and want to improve task visibility.
The core difference lies in their focus: All Gravy is primarily a staff engagement and training app, while LIKE MAGIC specializes in operational workflow management. For hotels that need a dedicated platform to improve internal communication, training, and compliance, All Gravy can be useful but faces usability and support challenges.
If your hotel’s priority is to reduce manual admin, speed up shift handovers, and automate task tracking, LIKE MAGIC is the clear winner. It’s the better choice for properties seeking tangible operational improvements, as reflected in its higher ratings, recent reviews, and extensive integrations.
Hotels that prioritize internal staff engagement, onboarding, and compliance should consider All Gravy but only if they can navigate its limited support. Conversely, properties focused on operational efficiency and real-time task management should choose LIKE MAGIC for a proven, well-rated solution.
Staff Collaboration Tools pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $800/mo | From $1,100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Task Management
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| Work Prioritization | ||
| File Library Support (images, documents and videos) | ||
| Asset Tracking | ||
| Case Management | ||
| Inspection | ||
| Deep cleaning | ||
| Preventative maintenance module | ||
| Real time task tracking | ||
| Virtual logbook | ||
| Lost & found module | ||
| Late checkouts | ||
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Messaging & Collaboration
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| Message Routing | ||
| Team goal setting (e.g. rewards sign-ups, satisfaction) | ||
| In app translation | ||
| Mobile access on any device | ||
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Escalations & Alerts
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| Service Recovery/Escalation | ||
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Reporting
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| Analytics dashboard | ||
| Multi-property portfolio monitoring | ||
| Print old records | ||
| Meter Reading | ||
| Compensation Tracking | ||
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Automation
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| Automated Replies | ||
| Message Templates | ||
| Open API | ||
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Templates
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| Message Templates |
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Like Magic allowed us to operate with just six staff members, without compromising guest experience. The platform is easy to use, fun to work with, and has revolutionized how we ru..."
No published case study for this goal yet.
"LIKE MAGIC isn't just a tool for us, it's the backbone of our overall guest experience. If I ever worked somewhere else, I'd bring it with me."
Unique capabilities
Unique capabilities
Where the ratings diverge most
It depends on your requirements. All Gravy and LIKE MAGIC (Staff App) share many core Staff Collaboration Tools features, but each has unique capabilities. All Gravy offers 0 verified integration partners, while LIKE MAGIC (Staff App) offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. LIKE MAGIC (Staff App) leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
All Gravy: No. LIKE MAGIC (Staff App): No. Neither product currently offers a free tier. Most Staff Collaboration Tools vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. All Gravy has an HT Score of 0 and LIKE MAGIC has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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