Alliants Guest Messaging vs. Sojern AI Smart Concierge:
Which Is Right for You?

The Decision

You're evaluating guest messaging platforms for your hotel, considering Alliants Guest Messaging by alliants and Sojern AI Smart Concierge by Sojern. Both aim to improve communication, elevate guest experiences, and reduce operational costs, but they approach these goals differently. Alliants emphasizes multi-channel messaging and guest engagement, while Sojern leverages AI to automate responses and upsell. Does your team prioritize direct communication channels or AI-driven automation?

Both products have unique strengths, but their core purpose is to streamline guest interactions. Alliants offers extensive customization and multi-language support, whereas Sojern emphasizes automation, efficiency, and ancillary revenue. Which of these features aligns better with your hotel’s needs?

Is Alliants or Sojern Better for Hotels?

Alliants is tailored for properties seeking a flexible, multi-channel messaging platform that covers pre-arrival to post-stay communication, especially appealing to hotels with international guests. Its broad integration options and extensive feature set, including digital check-in and customizable workflows, cater well to mid-sized and large hotels aiming for personalized guest service.

Sojern, on the other hand, is designed for hotels prioritizing automated guest interactions driven by AI, with a focus on reducing staff workload and increasing upsell opportunities. Its strong automation capabilities, like personalized suggestions and instant inquiry handling, are ideal for high-volume hotels, especially in the luxury and boutique segments.

While Alliants boasts more reviews and recent feedback, making its software validation more current, Sojern’s higher overall rating and recent customer satisfaction data suggest a more refined AI-driven experience. Which approach best suits your property’s operational style and guest engagement strategy?

Alliants vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a comprehensive communication platform with multi-channel support, extensive integrations, and guest self-service features, go with Alliants. It excels in scenarios requiring detailed guest profiling, multilingual messaging, and complex workflows, making it ideal for resorts, city hotels, and properties with diverse international guests.

If your goal is to reduce staff workload through automation, streamline operations, and boost ancillary sales quickly, Sojern is the better pick. Its AI-powered approach is suited for brands aiming to optimize guest interactions without extensive manual input, especially in luxury, boutique, or high-volume hotels.

For properties with a focus on personalized, multi-channel engagement and detailed customization, Alliants shines. For hotels seeking efficiency and automation with a focus on driving revenue via recommendations and upselling, Sojern offers a compelling advantage.

Is Alliants or Sojern Easier to Use?

Alliants has a user rating of 4.52/5 for ease of use, backed by a 4.6/5 onboarding rating, with many users praising its intuitive interface and simple guest communication setup. However, some note that initial content loading can be time-consuming, and mobile app stability is an area for improvement.

Sojern scores slightly higher with a 4.59/5 ease of use rating and an onboarding score of 4.81/5, with customers highlighting its straightforward AI interface and minimal learning curve. Support from Sojern is also rated higher at 4.88/5, with reviews emphasizing personalized, responsive assistance.

Edge: Sojern

Which Has Better Features: Alliants or Sojern?

Alliants offers a robust library of 26 features exclusive to its platform, including broadcast messaging, automated workflows, customer profiling, sentiment analysis, and digital check-in. Its feature set supports complex guest management, multi-property oversight, and personalized communication strategies, totaling 18 shared features with Sojern.

Sojern, although lacking in additional features beyond the core messaging functions, focuses on AI-driven responses and automation, which reduces manual effort and enhances response times. Its key strength is its ability to recommend local activities and upsell services through AI insights.

While Alliants provides a wider array of manual and customizable features, Sojern’s AI capabilities are more advanced and automated. For detailed guest management and customization, Alliants has the edge; for automation and AI-driven upselling, Sojern leads.

Which Has Better Customer Support: Alliants or Sojern?

Alliants scores 4.53/5 on customer support, with reviews praising their responsive team and extensive training. Customers highlight the ease of onboarding and ongoing support, although some mention the need for continuous updates and feature enhancements.

Sojern outperforms with a support score of 4.88/5, with reviews emphasizing Baskar's attentive service, quick problem resolution, and tailored solutions like the DND feature. Guests consistently praise Sojern’s proactive, personalized support.

Edge: Sojern

Which Has More Integrations: Alliants or Sojern?

Alliants integrates with 13 verified partners, including major systems like Shiji Group, Amadeus, and Unifocus, with one shared partner, Oracle Hospitality. Its integrations support key operational systems but are fewer compared to Sojern.

Sojern boasts 33 verified integrations, including popular platforms like Profitroom, Mirai, and HotelTime, along with shared connections like Oracle Hospitality. Its broader integration network allows for more seamless operation across diverse hotel tech stacks.

Edge: Sojern

Which Do Hoteliers Rate Higher: Alliants or Sojern?

Alliants has a combined review score of 4.46/5 based on 50 reviews, predominantly from city, resort, and branded hotels. Recent reviews in the last six months are scarce, but the older feedback praises its guest engagement and customer service.

Sojern holds a slightly higher overall rating of 4.75/5 from 17 reviews, with recent feedback emphasizing its automation, responsiveness, and revenue-driving features. Its higher NPS score (9.71/10) suggests stronger overall satisfaction, especially among boutique and luxury hotels.

Edge: Sojern

How Much Do Alliants and Sojern Cost?

Alliants charges a flat monthly fee of $200, with no implementation or additional charges, making it accessible for smaller hotels and properties seeking flexibility. Pricing details indicate a straightforward approach, with no freemium options.

Sojern’s base price is $400 per month, with no mention of tiered plans or free trials. Its higher cost reflects its advanced AI capabilities and broader integration options, targeting hotels wanting automation and revenue optimization.

What Type of Hotel Should Use Alliants?

• Hotels that prioritize multi-channel communication, including messaging apps like WhatsApp, Facebook Messenger, and SMS.
• Teams that need extensive guest profiling, multi-language support, and custom workflows.
• Properties seeking to reduce operational costs through automation and contactless check-in.
• Hotels with a diverse, international guest base requiring real-time translation.
• Not ideal if your hotel relies heavily on traditional booking systems without integration needs.

What Type of Hotel Should Use Sojern?

• Hotels aiming to automate guest interactions and reduce staff workload significantly.
• Properties focused on upselling local attractions, services, or amenities.
• Hotels with high occupancy volumes needing quick, consistent responses.
• Resorts, boutique, or luxury hotels that want to boost ancillary revenue through AI-driven suggestions.
• Not ideal if you require detailed manual guest management, extensive customization, or are on a tight budget.

The Bottom Line for Hotels

Alliants and Sojern serve different hotel needs: Alliants excels in detailed, multi-channel messaging with extensive customization, while Sojern leads in automation and revenue-generating AI features. Alliants’s broad integration and multilingual support make it suitable for diverse, international properties, especially those that value guest profiling and personalized communication.

In contrast, Sojern’s AI-driven automation and higher customer satisfaction ratings favor high-volume hotels seeking efficiency, upselling, and quick response times. If your hotel seeks sophisticated automation with less manual management, Sojern is the clear choice.

For properties aiming for a personalized, multi-channel communication hub, Alliants provides a comprehensive solution. For those prioritizing operational efficiency, automation, and revenue growth, Sojern offers a compelling advantage. Your decision depends on whether manual customization or AI automation better aligns with your hotel’s operational goals.