Amadeus – Guest Management Solutions vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing the right hotel CRM and email marketing platform hinges on the specific needs of your property and the depth of engagement you seek with your guests. Both Amadeus and Sojern aim to enhance guest relationships, but they do so with different approaches, feature sets, and target user bases. Your decision should reflect whether you prioritize comprehensive automation and loyalty tools or streamlined marketing engagement.

Amadeus offers a robust, feature-rich platform with deep integrations and a broad global presence, making it suitable for hotels seeking a full-service guest management solution. Sojern, on the other hand, excels in ease of use, support, and targeted marketing, appealing to properties that want quick results with minimal complexity. Do you need a broad, all-in-one system or a more straightforward marketing suite?

Is Amadeus or Sojern Better for Hotels?

Both platforms aim to foster guest engagement and increase revenue, but they diverge significantly in scale and focus. Amadeus’s Guest Management Solutions (GMS) is a comprehensive CRM with marketing automation, segmentation, loyalty tools, and extensive integrations, supporting large, multi-property operations. Its 13 shared features and 17 unique ones target hotels that require detailed guest profiles, personalized messaging, and data-driven marketing.

Sojern’s Guest Marketing Suite emphasizes simplicity, quick reconciliation, and targeted communication. With only four unique features but a high user rating (4.75/5) and a 100% likelihood to recommend, it excels in ease of use and customer support. Their focus on email, SMS, and chat engagement makes it ideal for properties prioritizing straightforward marketing outreach. Which approach aligns better with your hotel’s operational complexity and marketing goals?

Amadeus vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a full-scale guest management platform capable of advanced segmentation, automation, and loyalty programs, Amadeus is the clear choice. Its 17 exclusive features—like HTML editing, A/B testing, and personalized automation—support sophisticated marketing campaigns, especially for larger hotels with complex guest data.

However, if your priority is effective, easy-to-adopt marketing communication with minimal learning curve and superior support, Sojern is preferable. Its affordability ($400/month), high customer satisfaction, and strong focus on email, SMS, and guest monitoring suit mid-sized properties or hotels new to digital engagement. Hotels that want quick, measurable results should lean toward Sojern.

Is Amadeus or Sojern Easier to Use?

Sojern boasts a near-perfect usability rating (4.75/5) and onboarding score (4.91/5), backed by reviews praising its intuitive platform and responsive support team. Users report that reconciliation and email campaigns are straightforward, with clear communication and helpful customer service.

Amadeus’s ease of use, rated at 3.38/5, receives mixed reviews. While some praise its reliable systems, others highlight that reporting and template editing are less user-friendly, requiring more training and support. The onboarding score (3.33/5) suggests it may take longer for staff to adopt fully.

Edge: Sojern.

Which Has Better Features: Amadeus or Sojern?

Amadeus outpaces Sojern substantially in features, with 17 exclusive tools including WYSIWYG HTML editors, segmentation options (geographic, channel, lead time), automation workflows, and guest feedback modules. These features allow more personalized, targeted campaigns and deeper guest insights.

Sojern offers four unique features like GDPR/CCPA compliance, database health monitoring, and PCI compliance—important for data security but less focused on marketing automation. While its feature set is simpler, it covers essential email and SMS communication, making it easier to deploy without extensive setup.

Edge: Amadeus.

Which Has Better Customer Support: Amadeus or Sojern?

Sojern’s customer support is highly praised, with a review rating of 4.92/5 and comments highlighting its proactive, helpful assistance. Users appreciate the ongoing support and transparent communication about platform performance, which helps hotels feel confident in their marketing efforts.

Amadeus’s support rating (3.58/5) is lower, with reviews citing slower response times and challenges in navigating reporting tools. While support is professional, it may require more persistence to resolve issues quickly.

Edge: Sojern.

Which Has More Integrations: Amadeus or Sojern?

Amadeus’s platform integrates with 104 verified partners, including major hotel management systems like Oracle Hospitality, Mews, and Stayntouch. This extensive network supports hotels seeking a unified, multi-channel approach.

Sojern offers 33 verified integrations, including prominent partners like Mirai and Bookassist. While fewer, its integrations focus on digital marketing and reservation monitoring, sufficient for properties prioritizing online campaigns.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Sojern?

Amadeus has a slightly lower overall rating (4/5) based on 13 reviews, with some comments on reporting complexity. Its reviews reflect a strong fit for large hotels that need extensive features despite a steeper learning curve.

Sojern’s higher overall rating (0/5, but 4.75/5 for ease of use and 4.92/5 for support) and 100% likelihood to recommend suggest higher satisfaction among users. Its recent reviews emphasize quick onboarding and excellent support, especially for mid-sized hotels.

Edge: Sojern.

How Much Do Amadeus and Sojern Cost?

Amadeus’s Guest Management Solutions does not publicly list pricing, indicating it may be tailored or higher-end, generally suited for larger hotels with bigger budgets. It does not offer a trial, implying a more involved sales process.

Sojern charges a flat $400/month, with no trial or setup fees, making it more accessible for mid-sized properties seeking immediate marketing solutions. Its transparent pricing simplifies budgeting.

What Type of Hotel Should Use Amadeus?

• Hotels that require a comprehensive guest management system with automation, segmentation, and loyalty features.
• Large, multi-property chains needing centralized guest data and multi-channel marketing.
• Properties aiming for detailed guest insights and personalized communications across various touchpoints.
• Hotels that value integrations with multiple third-party systems for operational efficiency.

Not ideal if your hotel prefers a simple, budget-friendly marketing platform or lacks the internal resources for complex setup.

What Type of Hotel Should Use Sojern?

• Mid-sized hotels or boutique properties seeking straightforward email, SMS, and chat marketing.
• Hotels prioritizing ease of use, support, and quick onboarding with measurable results.
• Properties that mainly want to focus on guest engagement rather than extensive automation.
• Hotels with limited internal tech resources or those new to digital marketing.

Not ideal if your hotel needs deep segmentation, loyalty programs, or extensive automation features.

Amadeus vs Sojern: The Bottom Line for Hotels

Amadeus delivers a broad, all-in-one guest management system packed with automation, segmentation, and loyalty tools. Its extensive integrations and global presence make it suitable for large, complex hotel operations that need detailed guest insights and personalized marketing.

Sojern excels in simplicity, usability, and support, making it ideal for properties that want fast, effective marketing without the complexity. Its high satisfaction ratings and affordable pricing are particularly attractive to mid-sized hotels or those new to digital guest engagement.

If your hotel requires a comprehensive, feature-rich platform capable of scaling with your business, Amadeus is the better fit. Its extensive features and integrations justify a higher investment for larger properties.

Conversely, if ease of use, quick onboarding, and dedicated support are your priorities, Sojern provides a straightforward, effective solution to foster guest loyalty and increase direct bookings. Its focus on core marketing functions makes it the smarter choice for smaller or mid-sized hotels.

In conclusion, choose Amadeus if you need a full-fledged guest management ecosystem and have the resources to implement it. Opt for Sojern if you want a user-friendly, support-driven marketing platform that delivers measurable results with minimal hassle.