The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
App Luna Pte Ltd shines .
ROIBACK shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Urgency messaging.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 0 | 45 |
After analyzing 45 verified reviews, App Luna Pte Ltd users most value its , while ROIBACK users highlight support and customer service, direct bookings optimization, technical improvements. Click any theme to see what reviewers say.
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Support and customer service
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Direct bookings optimization
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Technical improvements
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Reporting and analytics
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Multi-language and user-friendly interface
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Payment gateways
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | App Luna Pte Ltd |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #29 8 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #22 18 reviews |
| Large (75-199 rooms) ▾ | — | #14 9 reviews |
| X-Large (200+ rooms) ▾ | — | #10 6 reviews |
By Property Type
| Segment | App Luna Pte Ltd |
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| Boutique ▾ | — | #24 15 reviews |
| Luxury ▾ | — | #23 15 reviews |
| Branded / Chain ▾ | — | #18 13 reviews |
| Extended Stay | — | #19 4 reviews |
By Region
| Segment | App Luna Pte Ltd |
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|---|---|---|
| North America | — | #18 4 reviews |
| Europe ▾ | — | #20 12 reviews |
| Asia Pacific ▾ | — | #10 14 reviews |
| Middle East | — | #14 3 reviews |
Choosing the right booking engine is critical for your hotel's direct sales and guest experience. App Luna Pte Ltd offers a minimal, AI-driven review aggregation platform, while Roiback provides a feature-rich, globally used booking engine. Since Roiback has over 43 recent reviews and a 72 out of 100 score, it offers more proven value and stability. Your decision hinges on whether you prioritize simplicity and AI insights or comprehensive booking features and integrations.
App Luna Pte Ltd aims to help hoteliers enhance customer satisfaction through AI-based review analysis and feedback management. Its core strength is decoding customer sentiment, providing actionable insights to improve service quality. Roiback, meanwhile, is designed to optimize direct bookings, offering a fully functional booking engine with integrations, marketing tools, and analytics. Both aim to boost revenue but approach it differently—one through customer feedback, the other through booking technology.
Given that App Luna Pte Ltd has no recent reviews and a score of zero, its market presence is minimal. Roiback, with 43 reviews and a recent 5 reviews in the last six months, demonstrates current user engagement and ongoing product improvements. If your priority is understanding guest sentiment and service quality, App Luna may appeal, but for direct booking growth, Roiback’s proven track record is far more compelling.
If your hotel needs a comprehensive, easy-to-implement booking engine with strong multi-language, multi-currency, and integration options, Roiback is the clear choice. Its platform is trusted by over 2,000 hotels worldwide, especially those seeking to increase direct bookings and streamline operations.
Conversely, if your team is focused on leveraging customer feedback for service improvements, and you prefer a simple AI-powered review analysis tool, App Luna Pte Ltd might seem appealing—though its lack of recent reviews and user ratings make it less reliable as a stand-alone solution. For most hotels aiming to grow direct sales and optimize revenue, Roiback remains the superior option.
Roiback scores a 4.49 out of 5 for ease of use, with many recent reviews highlighting its intuitive interface and straightforward integration process. Support and onboarding are rated 4.72 out of 5, with users praising the responsiveness and expertise of their support team. Reviewers mention that the system simplifies complex booking processes, making staff adoption easier.
App Luna Pte Ltd, by contrast, has no publicly available scores or recent reviews, rendering its user experience uncertain. Based on the limited information, its minimal interface may not be as refined or comprehensive for hotel staff compared to Roiback. Edge: Roiback.
Roiback offers 36 features, including mobile optimization, urgency messaging, multi-room bookings, special offers, loyalty program integration, and extensive payment options like Google Pay, Apple Pay, and Stripe. It also provides detailed reporting, conversion tracking, and social media integration—features that support direct sales campaigns and guest engagement.
App Luna Pte Ltd has no listed features, which suggests it offers only basic review analysis. While AI-driven feedback insights can be valuable, they lack the booking and marketing functionalities essential for revenue growth. Edge: Roiback.
Roiback’s customer support is highly rated at 4.72 out of 5, with recent reviews emphasizing its responsiveness and personalized assistance. Users report that their account managers help optimize campaigns and resolve issues quickly, contributing to better results.
App Luna Pte Ltd offers no available support ratings or recent reviews, making it impossible to assess its support quality. Given the importance of reliable support in hotel tech, Roiback’s proven support system clearly stands out. Edge: Roiback.
Roiback connects with 27 verified partners, including major channel managers, PMS systems, and hotel tech providers like GuestCentric, Triptease, and Winhotel. These integrations enable seamless updates and synchronization across your hotel’s distribution channels.
App Luna Pte Ltd reports no verified integrations, limiting its compatibility with existing hotel systems. For hotels relying on multiple tech tools, Roiback’s broader integration network is a significant advantage. Edge: Roiback.
With 43 recent reviews, Roiback’s ratings reflect current user satisfaction. It scores a 72.06 out of 100 on the HTScore and a 9 out of 10 on likelihood to recommend, with many praising its flexibility, detailed analytics, and support.
App Luna Pte Ltd has no reviews or scores, making it impossible to gauge user satisfaction. Considering current hotelier feedback, Roiback’s high rating and recent positive reviews make it the preferred choice. Edge: Roiback.
App Luna Pte Ltd does not list any pricing information, which could indicate a custom or opaque pricing model. Roiback charges a $500 monthly base fee, with no implementation or extra charges, providing clear cost expectations for hotels.
Given the lack of transparent pricing from App Luna Pte Ltd, Roiback’s predictable and straightforward pricing makes it easier for your team to budget and plan.
Roiback is a well-established, feature-rich booking engine backed by a large hotel user base and recent positive reviews. Its broad integration network, detailed analytics, and proven support make it suitable for hotels aiming to grow direct sales and streamline operations.
App Luna Pte Ltd, on the other hand, offers a niche solution centered on AI review analysis. Its lack of recent reviews and minimal features make it less suitable for hotels seeking a comprehensive booking platform but potentially valuable for those prioritizing guest feedback insights.
If your hotel needs a reliable, scalable booking engine with proven results, go with Roiback. If you’re more interested in customer sentiment and service quality, and willing to explore niche tools, consider App Luna Pte Ltd—but be aware of its limited track record.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| App Luna Pte Ltd |
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| Starting Price | — | From $500/mo |
According to HTR's product database, App Luna Pte Ltd and Roiback | Booking Engine share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | App Luna Pte Ltd |
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| Booking abandonment recapture | ||
| Mobile optimized/responsive | ||
| Multi-room bookings | ||
| Room substitutions | ||
| Special offers & discounts | ||
| Urgency messaging |
Showing top differences. 24 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Partnering with Roiback has been a game-changer, as their innovative solutions and close support by our Direct Channel Specialist have empowered Jasmine City Group to reach new h..."
What hoteliers love
Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness,... Roiback's dedicated support team, including account managers and direct channel specialists, receives high praise. Users commend their responsiveness, expertise, and personalized consulting which have been instrumental in achieving business goals.
Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promo... Roiback enhances direct bookings through a user-friendly booking engine, innovative direct sales strategies, and tools like loyalty programs and promotional packages. Hotel operators report significant growth in online sales and improved direct channel visibility.
Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unif... Critical feedback includes requests for speeding up the system's responsiveness, reducing technical glitches like duplications and error 404, and unifying platforms to streamline processes. These technical enhancements are deemed necessary for a seamless user experience.
Where hoteliers push back
The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, som... The platform's user-friendly and intuitive booking engine is appreciated, with mentions of smooth multi-language support and ease of use. However, some users request improvements in default language settings and interface design for better user experience.
While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local a... While the platform supports a variety of payment gateways, users suggest the need for expanding payment options, particularly integrating more local and international gateways to avoid connectivity issues.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. App Luna Pte Ltd and Roiback | Booking Engine share many core Booking Engine features, but each has unique capabilities. App Luna Pte Ltd offers 0 verified integration partners, while Roiback | Booking Engine offers 27. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Roiback | Booking Engine leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
App Luna Pte Ltd: No. Roiback | Booking Engine: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. App Luna Pte Ltd has an HT Score of 0 and ROIBACK has 72. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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