The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 148 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ASA Hotelsoftware shines , with exclusive features like Mobile App and On premise.
freetobook shines in onboarding , with exclusive features like Guest Messaging and Employee Messaging.
Side-by-side ratings based on 148 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | From $200/mo |
| Verified Reviews | 11 | 137 |
After analyzing 148 verified reviews, ASA Hotelsoftware users most value its , while freetobook users highlight ease of use, pricing/value for money, guest experience enhancements. Click any theme to see what reviewers say.
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Pricing/Value for Money
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Guest Experience Enhancements
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Channel Management
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Customization
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Self-Catering Focus
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Handling of Single vs. Double Occupancy Rates
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #49 4 reviews | #28 26 reviews |
| Mid-Size (25-74 rooms) ▾ | #43 6 reviews | #53 2 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
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| Boutique ▾ | #61 1 reviews | #23 24 reviews |
| Luxury ▾ | #51 2 reviews | #26 20 reviews |
| Branded / Chain ▾ | #59 1 reviews | #31 6 reviews |
| Extended Stay ▾ | #39 2 reviews | #26 5 reviews |
By Region
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| North America ▾ | — | #28 6 reviews |
| Europe ▾ | #27 11 reviews | #8 94 reviews |
| Asia Pacific | — | #22 2 reviews |
| Middle East | — | #14 2 reviews |
Choosing between ASA Hotelsoftware and freetobook hinges on your hotel’s specific needs, budget, and operational scope. While ASA offers a broad, feature-rich platform with an emphasis on enterprise-level functions, freetobook is designed for small to medium properties seeking simplicity and affordability. Both aim to streamline management and boost occupancy but approach these goals differently.
ASA is a more comprehensive system favored by resorts and larger establishments, whereas freetobook appeals to independent hotels and B&Bs wanting ease of use. Which one aligns better with your hotel’s scale and ambitions?
Both ASA Hotelsoftware and freetobook serve as tools to manage reservations, guest data, and operations, but their core focus diverges. ASA offers an expansive suite of modules, including spa & wellness, guest CRM, and multi-lingual support, catering to hotels with diverse needs and larger teams. Conversely, freetobook emphasizes straightforward booking, channel management, and guest engagement, targeting smaller properties with limited staff or simpler workflows.
Recent reviews highlight ASA’s high overall rating of 5/5 from 11 hotel reviews, with a focus on its versatility and depth. freetobook, with 129 reviews and a 0/5 rating, is noted for its user-friendly interface and cost-efficiency, but some users report issues with certain features and customization. Would you prefer a flexible, multi-faceted platform or an intuitive, budget-friendly solution?
If your hotel requires a full-featured system with modules like spa management, multi-lingual support, and guest CRM, ASA is the clear choice. Its extensive feature set is better suited for resorts and larger properties looking to integrate multiple departments and automate complex processes.
On the other hand, if your hotel is a small B&B or independent property prioritizing ease of use, affordability, and reliable channel management, freetobook is the more appropriate option. It offers a straightforward booking engine, guest messaging, and channel integrations at a significantly lower price point, making it ideal for owners who want to grow without overwhelming complexity.
ASA Hotelsoftware scores 4.73/5 for ease of use from 11 reviews, with users describing it as logical and straightforward despite its extensive features. New staff find onboarding smooth, and the interface is praised for being intuitive, though some note the learning curve can be steeper due to its depth.
freetobook boasts an even higher ease-of-use rating of 4.91/5 from 129 reviews, with users emphasizing its simplicity and quick learning curve. The platform’s minimalistic design and focused features enable staff to manage reservations and channel distribution effortlessly.
Edge: freetobook.
ASA offers 15 features exclusive to its platform, including spa & wellness modules, group bookings, a mobile app, guest CRM, integrated ID scanners, automated night audits, and native email marketing. It also handles complex pricing models and multi-lingual support, making it suitable for larger, multi-department properties.
freetobook provides 7 unique features, notably its channel manager, booking engine, guest messaging, automated reminders, employee messaging, and rules-based room assignments. These features focus on online distribution, guest engagement, and operational automation, primarily catering to small properties.
Edge: ASA Hotelsoftware.
Both platforms receive high praise for support, with ASA Hotelsoftware earning a 4.73/5 rating and freetobook slightly higher at 4.91/5 from recent reviews. Users of ASA mention having dedicated contacts and prompt assistance, though some wish for faster resolution on certain matters.
Freetobook’s support is described as knowledgeable and responsive, with users appreciating the one-to-one help and ongoing system improvements. Its long-standing reputation for reliable customer service makes it the preferred choice for support.
Edge: freetobook.
ASA Hotelsoftware integrates with 49 verified partners, including notable names like Fairmas, Onity, Vingcard, and RateBoard. These integrations span revenue management, access control, marketing, and other critical hotel functions.
freetobook offers four verified integrations, including Stripe, Pitchup.com, and Sweeply, with shared partners like RoomPriceGenie. While fewer in number, these integrations focus on channel management, payment, and distribution.
Edge: ASA Hotelsoftware.
ASA Hotelsoftware’s reviews are limited but highly positive, with all 11 reviews rating it 5/5. Hoteliers in resorts and larger properties value its depth and management capabilities, citing it as crucial for their daily operations.
freetobook has a significantly larger review base, with 124 reviews—most are marked as 0/5, indicating dissatisfaction or issues. The most recent reviews praise its simplicity and value but also mention limitations in advanced features and customization.
Edge: ASA Hotelsoftware.
ASA charges a flat base fee of $1,000 with no ongoing monthly fees or implementation charges, positioning it as an investment for mid-sized and larger hotels. Its higher upfront cost reflects its extensive capabilities.
freetobook’s pricing starts at $200, with no monthly fees or implementation costs, making it accessible for small properties and startups. Its freemium model and optional add-ons allow flexible scaling based on your needs.
Edge: freetobook.
Not ideal if:
Not ideal if:
ASA Hotelsoftware is a robust, feature-rich platform suited for resorts and larger hotels looking for extensive automation and department integration. Its strengths lie in its depth, integrations, and flexible modules, making it ideal for properties aiming for operational excellence.
freetobook is an affordable, user-friendly system best for small to medium hotels and B&Bs. Its core focus on online booking, channel management, and guest engagement makes it a reliable choice for properties wanting to grow efficiently without complex setups.
If your hotel requires a broad, scalable management solution, ASA is the stronger choice. If your priority is straightforward operation, quick onboarding, and budget-conscious growth, freetobook is the better option.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $200/mo |
According to HTR's product database, ASA Hotel Software and freetobook share 31 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Booking Engine | ||
| Channel Manager | ||
| Employee Messaging | ||
| Group functionality | ||
| Guest CRM | ||
| Guest Messaging | ||
| Mobile App | ||
| Multi-lingual | ||
| On premise | ||
| PCI Compliant | ||
| Spa & Wellness Module |
Showing top differences. 10 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity... The software’s user-friendly nature is a major highlight, enabling even less tech-savvy users to manage their properties efficiently. This simplicity allows property owners and managers to easily navigate the system, reducing the time required for administrative tasks and thereby increasing focus on improving guest services.
Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparis... Freetobook is perceived as excellent value for money, offering advanced features at competitive pricing. Users recognize its affordability in comparison to other systems, which is particularly attractive to small accommodation businesses looking to maintain professional operations without significant outlays.
Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmation... Freetobook enables hotels to enhance the guest experience through features like the GuestAppy system, which provides personalized booking confirmations and tailored options. Users note these additions positively impact guest satisfaction and help in delivering a more professional service.
Where hoteliers push back
Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoice... Although generally praised for its flexibility, some users feel there's room for improvement regarding customization options, particularly for invoices and booking summaries. Enhanced options would allow users to better tailor the system to specific operational needs, improving overall satisfaction.
The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expans... The system is primarily designed for hotels, and some reviewers have indicated a need for more self-catering features, suggesting potential for expansion in this area. Addressing this could make Freetobook more attractive to a wider variety of accommodation providers.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ASA Hotel Software and freetobook share many core Property Management Systems features, but each has unique capabilities. ASA Hotel Software offers 49 verified integration partners, while freetobook offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. freetobook leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ASA Hotel Software: No. freetobook: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ASA Hotelsoftware has an HT Score of 0 and freetobook has 87. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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