Ascent360 vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Choosing between Ascent360 by Ascent360 and Sojern Guest Marketing Suite by Sojern hinges on your hotel’s specific marketing and guest engagement needs. Both aim to improve guest relationships through email and data management but diverge significantly in features, integrations, and user experience. Your decision should reflect whether your priorities lean toward a robust segmentation and automation platform or a more straightforward guest communication tool.

Both products serve the hotel CRM and email marketing space, but Sojern's recent updates and larger review base make it more reliable for recent performance insights. Do you need a comprehensive, data-driven platform, or a simpler tool for ongoing guest communication?

Is Ascent360 or Sojern Better for Hotels?

Both platforms address guest engagement, data management, and targeted marketing. Ascent360 offers a unified customer data platform with advanced segmentation and automation features, while Sojern emphasizes easy-to-use email, SMS, and chat engagement with a focus on direct booking growth.

However, Sojern has more recent reviews and a larger review count, giving you more current feedback on its real-world performance. Ascent360’s reviews are sparse, mostly outdated, and lack recent user insights. Given the review quantity and recency, Sojern provides a clearer picture of ongoing support and features. Would you prefer a platform with extensive recent feedback or a specialized, all-in-one data platform?

Sojern Guest Marketing Suite vs Ascent360: Which Should Your Hotel Choose?

If your hotel primarily needs a straightforward, easy-to-implement guest communication tool that simplifies email and SMS outreach, Sojern is the better option. It is especially suitable if your focus is on managing reservations, monitoring campaigns, and increasing direct bookings with minimal setup.

On the other hand, if your team requires sophisticated segmentation, automation, and a centralized multi-property solution, Ascent360 is more appropriate. It boasts 11 unique features like event-based automations, loyalty segmentation, and a centralized multi-hotel platform, making it ideal for larger or more data-driven hotels.

In summary, opt for Sojern if simplicity and recent positive reviews matter most. Choose Ascent360 if a comprehensive marketing automation platform is your priority.

Is Ascent360 or Sojern Easier to Use?

Ascent360 scores a perfect 5/5 for ease of use, reflecting its intuitive interface, straightforward onboarding, and user-friendly features. However, its onboarding rating of 3/5 indicates some room for improvement in initial setup and training, which may pose minor hurdles.

Sojern scores slightly lower at 4.75/5 but boasts an impressive onboarding rating of 4.91/5, highlighting a smooth, quick onboarding process praised by users. Many reviews emphasize how easy it is to monitor reservations and manage campaigns, with comments like "the platform is very easy to reconcile" and "the interface is simple and eye-catching."

Edge: Sojern

Which Has Better Features: Ascent360 or Sojern?

Ascent360 offers 11 features unique to its platform, including A/B testing, event-based automations, loyalty segmentation, and a centralized multi-property solution. These are targeted at marketers seeking granular control, automation, and enriched customer insights.

Sojern provides only 2 unique features—transactional templates and a guest feedback module—focused on communication and review collection. While simpler, this limits its scope for automation and segmentation.

With 11 features, Ascent360 clearly leads in capabilities, especially if personalization, automation, and multi-property management are priorities. For feature depth, edge: Ascent360.

Which Has Better Customer Support: Ascent360 or Sojern?

Both products enjoy high support ratings, but Ascent360's support score is 5/5, with reviews highlighting satisfaction and ongoing assistance. Users mention enjoying the CRM and segmentation support, though some note onboarding could be improved.

Sojern has a support score of 4.92/5, with many reviews emphasizing the ease of reconciliation and attentive customer service. Testimonials describe the platform as "really simple and eye-catching," and the support team as helpful in improving invoice processes.

Given the slightly higher customer support score and recent positive reviews, edge: Sojern.

Which Has More Integrations: Ascent360 or Sojern?

Sojern boasts 33 verified integrations, vastly surpassing Ascent360’s 6. Shared integrations include major PMS and booking platforms like WebRezPro, Maestro PMS, and Cloudbeds. Unique integrations such as Profitroom and Mirai further extend its compatibility.

Ascent360 offers 6 verified partners, primarily focused on hotel management systems, with notable integrations like Springer-Miller and Tripleseat but fewer overall connections.

The broader integration network makes Sojern more adaptable for hotels with diverse tech stacks. Edge: Sojern.

Which Do Hoteliers Rate Higher: Ascent360 or Sojern?

Sojern has more recent reviews, with 12 reviews in the last 6 months, compared to Ascent360’s zero. Its overall support and ease of use ratings are marginally higher, with a 4.92/5 support score versus Ascent360’s 5/5 but with some comments about onboarding room for improvement.

User feedback for Sojern emphasizes its simplicity and ongoing support, with a 10/5 NPS score indicating high satisfaction. Ascent360’s review count and recent feedback are minimal, making its ratings less reliable for current performance.

Given the recency and quantity of reviews, edge: Sojern.

How Much Do Ascent360 and Sojern Cost?

Ascent360 charges a base price of $900/month, with no freemium, flat-rate, or per-room fees indicated. Its pricing suggests a premium positioning, possibly reflecting its advanced features.

Sojern’s starting price is $400/month, also without additional fees, making it more affordable for smaller hotels or properties with tighter budgets.

Pricing may influence your choice based on value perception, but Sojern’s lower entry cost combined with recent positive reviews offers a compelling case for cost-conscious hotels.

What Type of Hotel Should Use Ascent360?

• Hotels needing advanced segmentation, automation, and multi-property management.
• Teams looking to personalize campaigns across email, SMS, and direct mail.
• Hotels with sophisticated marketing teams wanting to optimize guest engagement.
• Properties with multiple brands or locations seeking centralized data management.

Not ideal if:

• Your hotel is small with limited marketing resources.
• Your focus is solely on straightforward email campaigns.
• You prefer a quick, low-cost implementation without complex automation.

What Type of Hotel Should Use Sojern?

• Hotels that prioritize easy, quick-to-use communication tools.
• Properties looking to monitor and reconcile reservations easily.
• Hotels wanting to increase direct bookings with minimal setup.
• Smaller or mid-sized hotels with limited marketing teams.

Not ideal if:

• You need granular segmentation or automation.
• Your property operates across multiple brands or locations.
• You require extensive integrations beyond basic reservation monitoring.

The Bottom Line for Hotels

Core Difference:
Ascent360 offers a comprehensive marketing automation platform with advanced segmentation and multi-property features. Sojern provides a streamlined guest communication suite focused on reservation management, email, and SMS engagement.

When to Choose Ascent360:
If your hotel requires in-depth segmentation, automation, and centralized management across multiple properties, Ascent360’s 11 features and integrations make it the right fit. Its platform suits larger hotels or brands that want to leverage detailed customer data for personalized marketing campaigns.

When to Choose Sojern:
If your goal is simple, efficient guest communication with quick reconciliation and a focus on direct booking growth, Sojern’s ease of use and lower price point are appealing. Its support and recent reviews indicate a reliable, user-friendly experience for properties seeking straightforward engagement tools.

Final Verdict:
Given the higher review count, recent positive feedback, and broader integrations, Sojern is the stronger choice for most hoteliers currently evaluating solutions. It offers a better understanding of ongoing performance and support, making it preferable for properties seeking a reliable, easy-to-manage guest marketing platform. However, if your hotel has complex marketing needs, multiple properties, or plans for deep automation, Ascent360’s capabilities justify its higher price and feature set.