The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 131 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SimaPay shines .
Sertifi by Flywire shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment Tokenization and 3-D Secure Payments.
Side-by-side ratings based on 131 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 131 |
After analyzing 131 verified reviews, SimaPay users most value its , while Sertifi by Flywire users highlight ease of use, payment processing efficiency, security measures. Click any theme to see what reviewers say.
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Payment Processing Efficiency
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Security Measures
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Document Management
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Integration with Other Systems
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How each product ranks among Payments Processing Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | SimaPay |
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|---|---|---|
| Small (10-24 rooms) | — | #5 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #1 36 reviews |
| Large (75-199 rooms) ▾ | — | #1 63 reviews |
| X-Large (200+ rooms) ▾ | — | #1 29 reviews |
By Property Type
| Segment | SimaPay |
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| Boutique ▾ | — | #1 35 reviews |
| Luxury ▾ | — | #1 61 reviews |
| Branded / Chain ▾ | — | #1 86 reviews |
| Extended Stay ▾ | — | #2 9 reviews |
By Region
| Segment | SimaPay |
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| North America ▾ | — | #1 121 reviews |
| Europe | — | #4 1 reviews |
| Asia Pacific | — | #1 1 reviews |
| Middle East ▾ | — | #1 5 reviews |
Choosing between Asia Pay by SimaPay and Sertifi by Flywire hinges on your hotel’s specific needs for payment processing. Both platforms aim to simplify transactions but diverge significantly in features, support, and regional presence. SimaPay offers minimal data, with no recent reviews or active customer feedback, suggesting it’s a less proven option. Sertifi, on the other hand, boasts over 129 reviews, recent customer feedback, and a high NPS score, indicating broader adoption and satisfaction.
Are you prioritizing a well-supported, feature-rich platform with proven hotel industry trust? Or are you exploring a solution with limited market presence? The answer will guide your choice.
Both products aim to facilitate payment collection, but Sertifi by Flywire clearly dominates in terms of proven effectiveness and customer trust. While SimaPay’s utility remains unverified due to zero reviews and a lack of recent activity, Sertifi’s platform has been adopted globally, with a presence in 11 countries and more than 129 reviews in the past six months. Sertifi consistently receives high ratings for ease of use, support, and value, while SimaPay offers no evidence of recent performance or customer satisfaction.
Your hotel needs a robust, reliable platform with a track record of customer success. Do you want to rely on an untested product or a solution that’s already proven a high rate of recommendation?
If your hotel requires a payment system that integrates seamlessly with existing property management and CRM platforms, Sertifi is the clear choice. It offers 20 unique features, including PCI compliance, multi-currency settlements, and payment tokenization—none of which SimaPay provides, if at all. Sertifi’s user-friendly interface (rated 4.78/5) and proven onboarding process make staff adoption easier, especially for hotels seeking a quick deployment.
If, however, your hotel is in a region where Sertifi's presence is limited or you seek a simple, possibly local solution without the need for advanced features, SimaPay might seem appealing—but with no recent reviews, its reliability remains uncertain.
Ultimately, for hotels that prioritize security, extensive features, and proven customer satisfaction, Sertifi should be your default choice. SimaPay offers no comparable evidence of performance and appears untested in your market.
Sertifi by Flywire scores 4.78 out of 5 for ease of use, with positive reviews emphasizing its simple, intuitive interface that simplifies both staff and guest interactions. Customers note that onboarding is smooth, with minimal training required, and that the platform reduces administrative burdens significantly. Support responsiveness is rated 4.59/5, with users praising quick issue resolution and clear documentation.
Conversely, SimaPay’s interface scores zero, with no recent reviews or ratings to back up claims of usability. Its lack of user feedback makes it impossible to assess whether your team would find it straightforward or cumbersome.
Edge: Sertifi.
Sertifi by Flywire offers 20 features, including advanced payment options like 3-D Secure, multi-currency settlements, chargeback management, and PCI compliance—features SimaPay does not list or seem to offer. These capabilities facilitate secure, flexible, and efficient payment processing, catering to larger or more complex hotel operations.
SimaPay provides no detailed feature set or added functionalities, making it less suitable for hotels needing comprehensive payment tools. For hotels seeking advanced features and the ability to customize payment flows, Sertifi’s suite is clearly superior.
Edge: Sertifi.
Sertifi boasts a support rating of 4.59/5, with customers highlighting quick resolutions and helpful onboarding. Many reviews mention its prompt, knowledgeable customer service that minimizes downtime and streamlines implementation.
SimaPay offers no recent review data or ratings, leaving its support quality unknown. With no evidence of active customer engagement, trusting SimaPay’s support seems risky.
Edge: Sertifi.
Sertifi has 7 verified integration partners, including major systems like Salesforce, Opera, Stripe, and Infor. These connections enable hotel teams to streamline workflows and reduce manual data entry, especially for large hotel chains or properties with complex systems.
SimaPay has no verified integrations or partnerships listed, indicating limited or no connectivity to other hotel systems. Hotels relying on integrated workflows should lean toward Sertifi.
Edge: Sertifi.
Given SimaPay’s lack of recent reviews and zero ratings, it’s impossible to assess user satisfaction. Sertifi, with over 129 recent reviews and an NPS score of 9.4/10, enjoys high hotel industry approval, especially among luxury and branded hotels.
Hotels in the luxury segment or those seeking proven reliability tend to favor Sertifi due to its extensive positive feedback. SimaPay’s unverified status makes it unsuitable for hotels prioritizing a trusted solution.
Edge: Sertifi.
SimaPay’s pricing details are not available, implying it may lack transparent or published fees. Sertifi charges $100 per month, with no free tier or trial, but many users report that the platform’s value for money is high, especially considering potential savings on processing fees.
Hotels looking for predictable costs and detailed pricing transparency will find Sertifi’s model clearer, whereas SimaPay’s pricing remains uncertain.
Not ideal if...
Not ideal if...
Sertifi by Flywire stands out as the more established, feature-rich, and highly-rated payment platform. Its 129 recent reviews, high NPS, and extensive integrations make it the safer choice for most hotels seeking a reliable payment solution.
If your hotel values security, ease of use, and proven support, Sertifi offers clear advantages. SimaPay’s minimal data, lack of recent reviews, and limited features suggest it’s best avoided unless regional presence or simple needs are your primary concerns.
For hotels ready to invest in a trusted, scalable payment platform, Sertifi is the recommended choice. If your needs are minimal, localized, or budget-sensitive, SimaPay might be worth exploring, but with caution given the limited evidence of its current performance.
Payments Processing Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| SimaPay |
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| Starting Price | — | From $100/mo |
According to HTR's product database, Asia Pay and Sertifi by Flywire (Payments) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | SimaPay |
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| 3-D Secure Payments | ||
| Accepts American Express | ||
| PCI Compliance | ||
| Pay by Link | ||
| Payment Tokenization | ||
| Pre-Authorizations |
Showing top differences. 8 more features differ between these products.
What hoteliers love
Sertifi is frequently highlighted for its user-friendly interface, making it simple for both hotel staff and clients to navigate. The reduction in tim... Sertifi is frequently highlighted for its user-friendly interface, making it simple for both hotel staff and clients to navigate. The reduction in time and effort required for training new users is appreciated, simplifying the onboarding process.
Sertifi's payment processing is praised for its speed and efficiency, allowing clients to make payments quickly and securely. The ability to set up pa... Sertifi's payment processing is praised for its speed and efficiency, allowing clients to make payments quickly and securely. The ability to set up payment schedules and send secured payment links is seen as a significant time-saver, allowing hotels to reduce administrative tasks and increase cash flow.
Users consistently commend Sertifi for its strong security features, which are crucial for handling sensitive payment data. The PCI compliance ensures... Users consistently commend Sertifi for its strong security features, which are crucial for handling sensitive payment data. The PCI compliance ensures that transactions are secure, making both customers and hotels feel confident in processing payments through the system.
Where hoteliers push back
Many users appreciate Sertifi's integration capabilities with systems like Salesforce and Opera, which streamline operations by reducing the need for... Many users appreciate Sertifi's integration capabilities with systems like Salesforce and Opera, which streamline operations by reducing the need for manual entries and checks.
There are critical mentions regarding the management of user roles, such as difficulties in revoking user access after leaving a company. Users sugges... There are critical mentions regarding the management of user roles, such as difficulties in revoking user access after leaving a company. Users suggest improvements for handling permissions and user deactivation.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Asia Pay and Sertifi by Flywire (Payments) share many core Payments Processing Software features, but each has unique capabilities. Asia Pay offers 0 verified integration partners, while Sertifi by Flywire (Payments) offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Sertifi by Flywire (Payments) leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Asia Pay: No. Sertifi by Flywire (Payments): No. Neither product currently offers a free tier. Most Payments Processing Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SimaPay has an HT Score of 0 and Sertifi by Flywire has 94. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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