The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 582 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Ask Nicely shines .
GuestRevu shines in ease of use and customer support — especially for independent properties (4.8/5) , with exclusive features like In app email response and Mobile Access.
Side-by-side ratings based on 582 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 582 |
After analyzing 582 verified reviews, Ask Nicely users most value its , while GuestRevu users highlight actionable reporting and analytics, ease of use and intuitive interface, response workflows and guest follow-up. Click any theme to see what reviewers say.
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Actionable reporting and analytics
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Ease of use and intuitive interface
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Response workflows and guest follow-up
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Customer support and partnership
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Sentiment analysis accuracy
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Customizable surveys and segmentation
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How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #1 203 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #1 246 reviews |
| Large (75-199 rooms) ▾ | — | #2 31 reviews |
| X-Large (200+ rooms) ▾ | — | #1 22 reviews |
By Property Type
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| Boutique ▾ | — | #1 254 reviews |
| Luxury ▾ | — | #1 281 reviews |
| Branded / Chain ▾ | — | #1 119 reviews |
| Extended Stay ▾ | — | #1 51 reviews |
By Region
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| North America ▾ | — | #2 45 reviews |
| Europe ▾ | — | #1 120 reviews |
| Asia Pacific ▾ | — | #1 23 reviews |
| Middle East ▾ | — | #1 5 reviews |
Choosing the right guest survey software can dramatically influence your hotel’s ability to gather insightful guest feedback, improve services, and boost online reputation. Both Ask Nicely and GuestRevu aim to help hotels understand their guests better. However, they diverge significantly in terms of reviews, features, regional presence, and user satisfaction. Knowing which platform aligns with your hotel’s needs requires a close look at their strengths and limitations.
Ask Nicely, despite its extensive use in customer experience management, has zero reviews and a non-existent recent review footprint in the hotel industry. GuestRevu, on the other hand, with nearly 500 reviews and a recent surge of feedback, clearly dominates in hotel-specific guest survey offerings. Are you ready to prioritize proven hotel-centric feedback tools over less-reviewed alternatives?
Ask Nicely is primarily designed as a customer experience management platform with a focus on B2B enterprise clients, offering AI-powered feedback and customer insights. Its lack of hotel-specific features and zero reviews make it a less reliable choice for hotel operators seeking tailored guest feedback solutions.
GuestRevu is built specifically for the hospitality industry, offering customizable, dynamic surveys that reflect your hotel’s brand and guest needs. With 491 reviews, including 91 in the last six months, it provides recent, hotel-specific user feedback that is more relevant for your decision-making. Given this, which platform truly offers the hotel-specific insights you need?
If your hotel needs a flexible, proven guest feedback tool with deep integrations and a track record of hotel industry success, GuestRevu is the clear choice. Its specialization in hospitality means features like in-stay surveys, social review tracking, and targeted analytics are built-in, making it easier for your team to act on guest insights quickly.
Conversely, if your hotel’s focus is on enterprise-level customer experience management across multiple industries with AI-driven workflows, Ask Nicely might appeal — though its lack of hotel-focused features and reviews makes it less suited. For hotels, GuestRevu’s tailored approach and strong recent feedback make it the more reliable option.
GuestRevu boasts a 4.68/5 ease of use rating based on recent reviews, with users noting its intuitive dashboard and straightforward survey customization. Its onboarding process, rated at 4.63/5, is praised for simplicity, even as some users mention minor initial setup challenges.
Ask Nicely’s UI and onboarding ratings are zero, and there are no recent reviews to gauge user sentiment, suggesting uncertainty about its hotel usability. For hotel teams seeking a user-friendly experience with quick onboarding, GuestRevu clearly leads.
Edge: GuestRevu.
GuestRevu offers 19 features exclusive to its platform, including in-app email responses, social review tracking, mobile access, customizable and conditional logic surveys, analytics, sentiment analysis, and real-time alerts. These features directly support hotel operations and reputation management.
Ask Nicely, with zero unique features, lacks the hotel-specific functionalities needed for effective guest feedback collection. It’s a generic CX platform without the tailored tools that hoteliers require.
Edge: GuestRevu.
GuestRevu’s support and onboarding ratings are 4.76/5, with users describing their team as highly responsive and proactive. Many reviews highlight prompt assistance during setup and ongoing support, crucial for hotel staff adopting new tools.
Ask Nicely’s ratings are unavailable, and with no recent hotel reviews, confidence in its support quality remains low. For hotels, reliable support is essential — thus, GuestRevu’s superior ratings make it the preferred choice.
Edge: GuestRevu.
GuestRevu integrates with 40+ PMS, CRM, and online review platforms, including Criton, RoomRaccoon, and NightsBridge. These integrations streamline feedback collection and reputation management within existing hotel management systems.
Ask Nicely has no verified partners, limiting its integration options and making it harder to embed within hotel workflows. For hotels aiming for seamless data flow, GuestRevu’s ecosystem offers a clear advantage.
Edge: GuestRevu.
GuestRevu holds a 4.62/5 overall rating, with recent reviews from diverse hotel segments praising its ease of use, customization, and automation. Hotels across luxury, boutique, and independent segments rate it highly, with 95% likelihood to recommend.
Ask Nicely has no ratings or reviews, so reliability and user satisfaction are unverified. Given the recent, hotel-specific feedback, GuestRevu’s ratings are a decisive factor.
Edge: GuestRevu.
Ask Nicely does not publicly disclose pricing, suggesting a bespoke quote likely tailored to large enterprises. GuestRevu charges a straightforward $100/month base fee, with no hidden costs or trial period, making it transparent and accessible for hotels.
In terms of value, GuestRevu’s affordable and clear pricing is more suitable for most hotels, especially small and mid-sized properties.
GuestRevu’s main advantage is its hotel-specific focus, with nearly 500 recent reviews and a high user satisfaction score. Its rich feature set, including in-stay surveys, social review tracking, and automation, makes it a practical tool for hotels seeking actionable guest insights.
Ask Nicely, while strong in general customer experience management, lacks recent hotel reviews, hotel-centric features, and integrations, making it less suitable for hospitality. Its enterprise focus and zero recent feedback mean it’s not a proven choice for your hotel.
If your hotel needs a reliable, reviewed, and feature-rich guest survey platform, GuestRevu is the clear winner. Its specialization in hospitality ensures your team can act swiftly and effectively on guest feedback.
For broader CX needs outside hospitality, Ask Nicely might fit — but for your hotel’s specific goals, GuestRevu offers a more tailored, proven solution.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Survey Builder
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| On-site/In-Stay Surveys | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| Responsive surveys | ||
| Net Promoter Score (NPS) | ||
| Guest satisfaction surveys | ||
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Delivery Channels
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| SMS Text Based Surveys | ||
| On-site/In-Stay Surveys | ||
| Pre-arrival Surveys | ||
| Mobile Access | ||
| Guest room TV or tablets | ||
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Review Generation
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| Review Routing | ||
| Certified TripAdvisor Review Collection Partner | ||
| Social review tracking | ||
| SMS text review collection | ||
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Follow-up & Resolution
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| Case Management/Ticketing System | ||
| Real Time Alerts | ||
| Assign alerts to departments | ||
| In app email response | ||
| In app call back | ||
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Reporting, Analytics & Insights
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| Analytics & Sentiment Analysis | ||
| Flexible role based reporting | ||
| Social review tracking |
We analyzed 7 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"GuestRevu has helped us so much over the past two years as we see our small business growing – the reviews from guests are like gold, and most of our bookings have been made becaus..."
No published case study for this goal yet.
"Since implementing GuestRevu, our complaints have actually come down, because of the fact that we have so many repeat guests and now we can interact with them in much more detail...."
What hoteliers love
A major theme is that GuestRevu turns raw feedback into clear reports, dashboards, trends, and summaries that help hotels make operational decisions.... A major theme is that GuestRevu turns raw feedback into clear reports, dashboards, trends, and summaries that help hotels make operational decisions. Users rely on it to identify recurring issues, measure performance over time, and translate guest comments into service improvements and better training decisions.
Many reviewers describe GuestRevu as straightforward, intuitive, and easy for staff to adopt day to day. The simplicity appears to reduce training bur... Many reviewers describe GuestRevu as straightforward, intuitive, and easy for staff to adopt day to day. The simplicity appears to reduce training burden and make it practical for hotel teams to review feedback quickly, monitor issues, and act without added complexity.
Many reviews highlight the operational value of replying to guests quickly and following up on negative feedback, complaints, or review alerts. The pl... Many reviews highlight the operational value of replying to guests quickly and following up on negative feedback, complaints, or review alerts. The platform helps teams close the loop by making it easier to contact guests, address issues promptly, and protect the property’s online reputation.
Where hoteliers push back
Sentiment scoring is one of the most debated areas in the reviews. While users value keyword and sentiment insights, many note that the scoring can be... Sentiment scoring is one of the most debated areas in the reviews. While users value keyword and sentiment insights, many note that the scoring can be misleading when neutral words or negatives in context distort results, and they want the analysis to better reflect the true meaning of guest comments.
Users want GuestRevu to better support tailored survey design, more flexible question sets, and segmentation by outlet, guest type, or property use ca... Users want GuestRevu to better support tailored survey design, more flexible question sets, and segmentation by outlet, guest type, or property use case. Reviewers say customization matters because hotels often serve different guest segments and need feedback that is more specific to each stay type or department.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Ask Nicely and GuestRevu (Surveys) share many core Guest Survey Software features, but each has unique capabilities. Ask Nicely offers 0 verified integration partners, while GuestRevu (Surveys) offers 42. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. GuestRevu (Surveys) leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Ask Nicely: No. GuestRevu (Surveys): No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Ask Nicely has an HT Score of 0 and GuestRevu has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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