The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 25 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Ask Nicely shines .
Loopon shines in ease of use and customer support , with exclusive features like Flexible role based reporting and Mobile Access.
Side-by-side ratings based on 25 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 25 |
After analyzing 25 verified reviews, Ask Nicely users most value its , while Loopon users highlight ease of use, feedback collection and analysis, customer support. Click any theme to see what reviewers say.
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Ease of Use
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Feedback Collection and Analysis
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Customer Support
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Notification and Alerts
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Report Customization
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User Administration
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Comparative Metrics
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How each product ranks among Guest Survey Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #4 3 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 10 reviews |
| Large (75-199 rooms) ▾ | — | #3 7 reviews |
| X-Large (200+ rooms) | — | #4 3 reviews |
By Property Type
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| Boutique ▾ | — | #4 10 reviews |
| Luxury ▾ | — | #4 6 reviews |
| Branded / Chain ▾ | — | #4 7 reviews |
| Extended Stay | — | #6 0 reviews |
By Region
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| North America | — | #5 3 reviews |
| Europe ▾ | — | #4 19 reviews |
| Asia Pacific | — | #3 0 reviews |
| Middle East | — | #4 0 reviews |
Choosing the right guest survey software is crucial for your hotel to improve guest experience, streamline feedback collection, and make data-driven decisions. Ask Nicely by Ask Nicely aims to simplify customer experience management through AI-powered feedback and smart workflows. Loopon Post Stay by Loopon offers a detailed, user-friendly system with extensive features, especially suited for hotels seeking comprehensive insights. Both address guest feedback, but their approaches and strengths diverge significantly. Are you prioritizing ease of use or feature depth?
Ask Nicely is designed to make CX improvement straightforward with minimal setup, focusing on tracking CSAT and NPS to drive customer loyalty. Loopon, on the other hand, provides a more feature-rich environment with 24 unique functionalities, including social review tracking, real-time alerts, and in-stay surveys, catering to hotels looking for granular data. Despite Ask Nicely's attempt at simplicity, it currently has no reviews or recent data, weakening its reliability. Loopon’s recent reviews and higher ratings suggest better proven performance. Which approach aligns with your hotel’s maturity and feedback needs?
If your hotel needs a robust, flexible guest feedback system with detailed analytics, opt for Loopon. Its 25 recent reviews, a 4.46/5 rating, and extensive features make it suitable for hotels that want actionable insights and operational improvements. If your team values simplicity and AI-driven automation to boost guest satisfaction with minimal effort, Ask Nicely might seem appealing. However, the lack of recent reviews and a zero rating undermine its credibility. For most hotels, Loopon’s proven track record makes it the safer, more reliable choice.
Ask Nicely’s usability rating is unavailable, and no recent reviews shed light on its onboarding or user experience, raising concerns about ease of adoption. Loopon scores highly with a 4.38/5 for ease of use, and reviewers praise its intuitive interface, straightforward setup, and ease of learning. Hoteliers highlight its simple navigation and quick deployment, making onboarding smoother. Given the recent feedback and higher user ratings, Loopon’s platform is clearly more user-friendly. Edge: Loopon.
Ask Nicely offers no unique features beyond its core customer experience management focus, lacking the 24 functionalities available in Loopon. Loopon distinguishes itself with capabilities like mobile access, in-app call back, social review tracking, conditional logic, in-stay surveys, SMS review collection, and real-time alerts. These features enable deeper analysis and more proactive guest engagement. Given the extensive feature set, Loopon’s offering is far more comprehensive. Edge: Loopon.
Ask Nicely provides no recent reviews or support ratings, leaving its support quality unverified. Loopon, however, consistently earns praise for fast, effective support, with reviews emphasizing prompt responses and helpful assistance. Hotels note that Loopon’s support helps implement changes quickly and resolve issues efficiently. With a support rating of 4.34/5 and recent positive feedback, Loopon clearly leads in support quality. Edge: Loopon.
Ask Nicily has no verified integrations, limiting its ability to connect with your existing hotel systems. Loopon integrates with 11 property management and booking platforms, including Mews, Oracle Hospitality, Sirvoy, and others, allowing seamless data flow across your hotel’s tech stack. This extensive integration network enhances operational efficiency and data consistency. Edge: Loopon.
Ask Nicely’s ratings are nonexistent, indicating no recent user feedback or reviews. Loopon’s current reviews, with a 4.46/5 rating from 25 hotels, primarily from independent and brand hotels across multiple regions, reflect substantial, reliable user satisfaction. Hotels in city center, resort, and standard segments particularly praise its ease of use and insightful reports. For hotelier confidence, Loopon’s higher and recent ratings make it the preferred choice. Edge: Loopon.
Ask Nicely does not disclose pricing, suggesting a custom quote approach, which can be unpredictable for budgeting. Loopon charges a transparent $100 per month, with no hidden fees, making it easier to evaluate ROI and plan expenses. The known pricing structure favors hotels seeking predictable costs and value. Edge: Loopon.
Ask Nicely is suitable for hotels that:
Not ideal if your hotel requires detailed analytics, extensive integrations, or a proven track record.
Loopon fits hotels that:
Not ideal if your hotel prefers a simple, no-frills solution with minimal feature set or limited technical infrastructure.
The core difference lies in scope: Loopon delivers a comprehensive, feature-packed system capable of supporting complex hotel operations, while Ask Nicely aims for simplicity with AI-driven automation but lacks recent user validation. Loopon’s recent reviews and higher ratings underscore its reliability and suitability for hotels needing detailed data and operational insights. Ask Nicely’s absence of recent feedback and review count make it a risky, less proven choice for most hoteliers.
If your hotel demands a full-featured guest feedback platform with proven support, extensive integrations, and recent positive reviews, choose Loopon. Its broad capabilities and strong track record position it as the more dependable solution.
If, on the other hand, your team values a straightforward, automated feedback process and your hotel has minimal feedback needs, Ask Nicely could be considered—though the lack of current reviews makes this less advisable. For most hotels, Loopon clearly offers greater value and reliability.
Guest Survey Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Survey Builder
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| On-site/In-Stay Surveys | ||
| Customizable questions | ||
| Conditional logic | ||
| Segmented surveys | ||
| Responsive surveys | ||
| Net Promoter Score (NPS) | ||
| Guest satisfaction surveys | ||
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Delivery Channels
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| SMS Text Based Surveys | ||
| On-site/In-Stay Surveys | ||
| Pre-arrival Surveys | ||
| Mobile Access | ||
| Guest room TV or tablets | ||
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Review Generation
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| Review Routing | ||
| Certified TripAdvisor Review Collection Partner | ||
| Social review tracking | ||
| SMS text review collection | ||
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Follow-up & Resolution
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| Case Management/Ticketing System | ||
| Real Time Alerts | ||
| Assign alerts to departments | ||
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Reporting, Analytics & Insights
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| Analytics & Sentiment Analysis | ||
| Flexible role based reporting | ||
| Social review tracking | ||
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Other
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| Social review tracking |
What hoteliers love
Users consistently praise Loopon for its intuitive design and ease of navigation, simplifying user administration and making it straightforward to tea... Users consistently praise Loopon for its intuitive design and ease of navigation, simplifying user administration and making it straightforward to teach new users. This ease of use extends to both desktop and mobile devices, though some wish for further improvements in mobile usability.
Hotels find the system excellent for gathering and analyzing guest feedback from multiple channels. Loopon's ability to provide detailed reports and r... Hotels find the system excellent for gathering and analyzing guest feedback from multiple channels. Loopon's ability to provide detailed reports and relevant statistics aids in identifying strengths and weaknesses, improving service quality, and making informed decisions.
Loopon's customer support is frequently highlighted for its speed and effectiveness. Users appreciate the prompt and helpful responses, which make add... Loopon's customer support is frequently highlighted for its speed and effectiveness. Users appreciate the prompt and helpful responses, which make addressing issues and implementing changes easier.
Where hoteliers push back
Users have noted a need for more flexibility in report creation. Currently, they rely heavily on customer support for generating custom reports and st... Users have noted a need for more flexibility in report creation. Currently, they rely heavily on customer support for generating custom reports and statistics, which can be a hindrance.
The system's user administration capabilities are valued for their simplicity. However, there are requests for better self-service functionality to ma... The system's user administration capabilities are valued for their simplicity. However, there are requests for better self-service functionality to make small changes without requiring support intervention.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Ask Nicely and Loopon Post Stay share many core Guest Survey Software features, but each has unique capabilities. Ask Nicely offers 0 verified integration partners, while Loopon Post Stay offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Loopon Post Stay leads in ease of use at 4.4/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Ask Nicely: No. Loopon Post Stay: No. Neither product currently offers a free tier. Most Guest Survey Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Ask Nicely has an HT Score of 0 and Loopon has 23. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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