Assa Abloy vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing a property management system (PMS) is central to streamlining your hotel's operations and boosting revenue. Both Assa Abloy and ThinkReservations aim to address core hospitality needs, but they diverge significantly in market presence, features, and user feedback. Your decision hinges on whether you prioritize extensive features, recent reviews, and ease of use or are looking for a niche solution with minimal support and regional limitations.

Assa Abloy offers a solution primarily focused on hardware integration and security, but it lacks recent reviews and detailed feature sets. ThinkReservations, by contrast, has over 356 recent reviews and a robust, feature-rich platform. Do you need a well-supported, modern PMS designed for growth?

Is Assa Abloy or ThinkReservations Better for Hotels?

Assa Abloy, known for its security and access control hardware, has ventured into PMS but has no recent reviews or user ratings to confirm its performance or satisfaction levels. Its lack of a review history makes it difficult to gauge how well it serves hotels' operational needs or whether it integrates with other platforms.

ThinkReservations, with 356 reviews, has a 4.88/5 overall rating and a 97% likelihood to recommend. Recent feedback highlights its ease of use, extensive features, and strong customer support. The contrast suggests that while Assa Abloy may excel in security hardware, your team will find more value in ThinkReservations’ proven performance and ongoing support.

Is your goal an integrated, user-friendly PMS with an active user community? If so, the choice seems clear.

Which Should Your Hotel Choose: Assa Abloy or ThinkReservations?

If your hotel needs a comprehensive, cloud-based PMS with a broad feature set, go with ThinkReservations. Its suite of 39 features—including channel management, payment processing, guest communication, and revenue tools—caters to small and midsize properties looking for operational efficiency.

Assa Abloy, with no listed features or recent reviews, is unlikely to meet your needs unless your hotel specifically requires hardware-focused solutions. ThinkReservations’ proven track record, consistent reviews, and detailed functionality make it the safer, more reliable choice for hoteliers seeking growth.

Is Assa Abloy or ThinkReservations Easier to Use?

Assa Abloy’s user experience is unverified, with no recent reviews or usability scores available, leaving its ease of adoption uncertain. Its hardware focus suggests a steep learning curve for most hotel teams unfamiliar with access control systems.

ThinkReservations, rated 4.82/5 for ease of use, has a straightforward interface, seamless onboarding, and positive feedback from users. Reviewers describe it as "easy to use," with "seamless onboarding" and "quick, knowledgeable support." Edge: ThinkReservations.

Which Has Better Features: Assa Abloy or ThinkReservations?

Assa Abloy’s features are not publicly listed or reviewed, making comparison impossible. Conversely, ThinkReservations offers a suite of 39 features, including a booking engine, channel manager, guest messaging, automated night audits, and integrated payment processing—many features critical to modern hotels.

The presence of these features demonstrates its focus on operational efficiency and revenue enhancement. Its comprehensive tools contrast sharply with Assa Abloy’s minimal or unspecified offerings.

Edge: ThinkReservations.

Which Has Better Customer Support: Assa Abloy or ThinkReservations?

Assa Abloy, with no recent reviews, provides no data on support quality, leaving hoteliers without assurance of post-sale assistance. This absence raises concerns about ongoing support or responsiveness.

ThinkReservations boasts a 4.82/5 support rating, with many reviews emphasizing quick, knowledgeable responses and seamless onboarding. Users describe their support as "fantastic" and "easy to work with," making it a more dependable partner for your hotel’s daily operations.

Edge: ThinkReservations.

Which Has More Integrations: Assa Abloy or ThinkReservations?

Assa Abloy’s verified integrations are limited, with only Yanolja Cloud Solution listed. In comparison, ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, Booking.com, Airbnb, and TripAdvisor, as well as additional partners like Sojern and TrustYou.

This extensive integration network enables smoother channel management and guest communication, critical for hotels aiming to maximize distribution and guest engagement. ThinkReservations’ broader ecosystem makes it a more adaptable platform.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Assa Abloy or ThinkReservations?

Assa Abloy has no recent reviews, ratings, or property segment data, making it impossible to gauge hotel satisfaction. Without feedback, hoteliers cannot assess its suitability or performance.

ThinkReservations consistently receives high marks—4.88/5 overall, with the majority of recent reviews praising its usability and support. Its 97% recommendation rate indicates strong customer satisfaction across diverse property types, especially inns, B&Bs, and boutique hotels.

Edge: ThinkReservations.

How Much Do Assa Abloy and ThinkReservations Cost?

Assa Abloy does not publish pricing details; it likely involves hardware and custom solutions based on security needs. Without transparent costs, it’s difficult to evaluate value or compare to other PMS options.

ThinkReservations charges a flat fee of $500 per month, with no hidden fees or implementation costs. Its predictable pricing model offers transparency and budget planning benefits—ideal for small to midsize properties seeking a clear investment.

What Type of Hotel Should Use Assa Abloy?

• Hotels that primarily require access control hardware rather than a full PMS.
• Properties with existing Assa Abloy security equipment looking for hardware integration.
• Hotels with specialized security needs that prioritize access management.
• Larger hotels or chains with dedicated IT teams for hardware deployment.
• Not ideal if your hotel needs a comprehensive, cloud-based PMS with extensive features.

What Type of Hotel Should Use ThinkReservations?

• Small to midsize hotels, B&Bs, inns, and boutique properties.
• Hotels seeking a user-friendly PMS with integrated booking, payment, and guest communication.
• Teams that want reliable OTA integration and revenue management tools.
• Properties focused on operational efficiency and guest experience.
• Not ideal if you need a hardware-centric solution or operate at a large hotel chain with complex enterprise needs.

The Bottom Line for Hotels

The core difference is that Assa Abloy offers hardware solutions with minimal or no PMS functionality, while ThinkReservations provides a full-featured, cloud-based property management platform. If your hotel needs an all-in-one system designed for growth, ThinkReservations is the clear choice.

Choose Assa Abloy if your focus is on access control and security hardware, especially within larger or integrated systems. For most hoteliers seeking a reliable, easy-to-use PMS with recent positive reviews, extensive features, and excellent support, ThinkReservations is the recommended option.

In summary, if you want a proven, well-supported PMS that enhances operational efficiency and guest satisfaction, go with ThinkReservations. Assa Abloy’s offerings may supplement your security infrastructure but won’t replace a comprehensive hotel management system.