The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 103 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AutoClerk, Inc. shines .
roommaster shines when it comes to customer support — especially for brand properties (5.0/5) , with exclusive features like Revenue management module and Payment processing.
Side-by-side ratings based on 103 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $500/mo |
| Verified Reviews | 3 | 100 |
After analyzing 103 verified reviews, AutoClerk, Inc. users most value its , while roommaster users highlight customer support, reservation management, centralized data management. Click any theme to see what reviewers say.
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Customer Support
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Reservation Management
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Centralized Data Management
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Cloud and Mobile Access
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Report Generation
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User Interface Experience
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Group Booking Capabilities
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #30 26 reviews |
| Mid-Size (25-74 rooms) ▾ | #60 1 reviews | #13 54 reviews |
| Large (75-199 rooms) | #54 0 reviews | #31 3 reviews |
| X-Large (200+ rooms) | — | #32 1 reviews |
By Property Type
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| Boutique ▾ | #72 1 reviews | #22 35 reviews |
| Luxury ▾ | #67 0 reviews | #34 8 reviews |
| Branded / Chain ▾ | #64 0 reviews | #24 15 reviews |
| Extended Stay ▾ | — | #27 6 reviews |
By Region
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| North America ▾ | #57 1 reviews | #10 62 reviews |
| Europe ▾ | — | #29 11 reviews |
| Middle East | — | #27 0 reviews |
When choosing a property management system (PMS), your goal is to simplify operations, improve guest experiences, and maximize revenue. Both AutoClerk (PMS) by AutoClerk Inc. and roommaster PMS aim to fulfill these needs but approach them differently. AutoClerk offers a cloud- and web-based platform with integrations tailored for independent hotels and chains, while roommaster provides a feature-rich, comprehensive system designed to serve a broad range of property types. What’s the best fit for your hotel’s specific needs?
AutoClerk’s focus on ease of use, support, and basic integrations contrasts with roommaster’s extensive feature set and deep operational capabilities. This fundamental difference guides your decision — but which one actually delivers the most value?
AutoClerk (PMS) primarily targets independent properties, small hotel chains, and management companies seeking straightforward, cloud-based solutions. Its strength lies in its user-friendly design, quick onboarding, and the ability to get started without complex setup, making it suitable for properties that prioritize simplicity.
roommaster, on the other hand, caters to a broader spectrum, from boutique hotels to larger resorts and even some budget properties, offering over 60 features including channel management, revenue tools, and integrated POS. It’s more suited for hotels that need detailed operational controls and data-driven insights.
The key divergence is in scope: AutoClerk simplifies, while roommaster dives deep into operational detail. If you value a quick, easy start, AutoClerk is appealing; if you need comprehensive controls, roommaster is more fitting. Which type aligns better with your hotel’s current priorities?
If your hotel needs a lightweight, easy-to-learn system with reliable support for small to medium independent hotels, go with AutoClerk. Its recent reviews emphasize its simplicity, with users citing "easy to learn and teach," and appreciate 24/7 support with quick resolution — a critical factor for small teams.
Conversely, if your hospitality operation requires a full suite of features, including a channel manager, revenue management, online bookings, and detailed reports, roommaster is the better choice. Its 83 reviews, mostly recent and highly rated (average 4.33/5), reflect a wide adoption among boutique and mid-sized hotels, with users praising its capacity to handle complex operations and data integration.
The decision hinges on your hotel’s size and complexity: for a small, straightforward property, AutoClerk suits; for more intricate needs, roommaster’s depth makes it superior.
AutoClerk’s user reviews frequently highlight its intuitive, simple interface. Reviewers mention "easy to learn" and "support is 24/7," emphasizing that onboarding is quick and staff adoption is straightforward, with a rating of 4.33/5 for ease of use.
roommaster also scores well, with a 4.22/5 rating, and users appreciate its straightforward back-office features. However, some mention that the system can be "clunky" and slow, especially when navigating complex reports or group functions, which could hinder daily efficiency.
Edge: AutoClerk. Its recent, positive reviews about simplicity and ease of onboarding make it more accessible for staff with varying tech skills.
roommaster clearly outpaces AutoClerk in features, offering over 60 functionalities including channel management, revenue management, online booking, POS, guest CRM, digital registration, and more. Its deep integration capabilities and specialized modules are designed for complex hotel operations.
AutoClerk provides essential PMS functions with basic integrations but lacks the extensive feature set found in roommaster. It does not offer built-in revenue management, POS, or channel management modules, limiting its use for larger or multi-faceted properties.
Endeavoring for comprehensive operational control? roommaster’s feature richness gives it the edge.
Both products enjoy generally high support ratings — AutoClerk at 4.33/5 and roommaster at 4.25/5. AutoClerk’s support is praised for its responsiveness, with positive comments like "support is 24/7 and always resolves issues quickly," making it a reliable choice for hoteliers who rely on prompt assistance.
roommaster’s support is also well-regarded but has mixed reviews, with some users describing it as "slow and clunky" with limited phone help. The consistency and recent support experience favor AutoClerk.
Edge: AutoClerk. Its consistently high ratings and recent reviews underscore its superior support reputation.
roommaster offers an extensive ecosystem with 56 verified partners, including channel managers (SiteMinder), booking engines, revenue management, and POS providers — ideal for hotels seeking a highly connected system.
AutoClerk’s integrations are fewer, with only 8 verified partners, including some key players like SiteMinder and Actabl. While sufficient for basic needs, it may require manual workarounds for advanced integrations.
Edge: roommaster. Its broad integration network supports complex, multi-solution hotel environments.
roommaster’s reviews, totaling 83 and mostly recent, average a high 4.33/5. Hoteliers praise its extensive features, reliability, and ability to streamline multiple operational areas across different property types.
AutoClerk, with only 3 reviews and an overall score of 3.5/5, has limited but positive feedback, mainly around support and ease of use. The small review base and lower score underscore its niche appeal rather than broad satisfaction.
Therefore, hoteliers favor roommaster’s more robust reputation and higher ratings.
AutoClerk does not list specific pricing; it offers a freemium or quote-based model, common for smaller solutions without the extensive feature packages of roommaster.
roommaster charges a flat $500 monthly fee, with no trial or free tier, reflecting its enterprise-ready scope. Additional modules may incur extra costs, but the core system has a predictable expense.
If budget predictability is essential, roommaster’s clear pricing simplifies decision-making.
AutoClerk caters best to hotels seeking a practical, user-friendly PMS with reliable support and minimal complexity.
roommaster suits mid-sized and larger hotels aiming to optimize every operational aspect and generate actionable insights.
AutoClerk offers a simple, support-focused solution ideal for small hotels and independents. Its ease of use, recent positive reviews, and support excellence make it a smart choice for properties with straightforward needs.
roommaster, with its larger feature set and extensive integrations, is better suited for hotels with complex operations seeking robust data management and automation. Its higher ratings and broader functionality make it suitable for larger or multi-property hotels.
In terms of overall review volume, recent feedback, and feature scope, roommaster’s system is more comprehensive. However, if your priority is simplicity and support, AutoClerk provides a solid, reliable alternative.
If your hotel values quick onboarding and straightforward operation, go with AutoClerk. If you need extensive control, integrations, and detailed reporting, roommaster is the clear winner.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $500/mo |
According to HTR's product database, Autoclerk (PMS) and roommaster PMS share 0 features. Here are the key differences — features one has that the other lacks.
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| Booking Engine | ||
| Channel Manager | ||
| EPoS | ||
| Housekeeping module | ||
| Payment processing | ||
| Revenue management module |
Showing top differences. 48 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"From my point of view as an asset manager that has the responsibility to tell the owners about their investment, roommaster gives me all that information. It's easy to report and e..."
No published case study for this goal yet.
"We’re an independent hotel surrounded by giants, but roomMaster gave us the tools we needed to stand tall alongside them."
What hoteliers love
While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and und... While some users experience excellent customer support, others find inconsistencies. They suggest that improvements in support agent expertise and understanding of user issues are needed for a more satisfying experience.
Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group... Reservation handling is noted as a strong point, with users finding RoomMaster user-friendly and effective for managing reservations, including group bookings. However, some see room for improvement, particularly in handling rooming lists and group check-ins.
RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability o... RoomMaster's shift from disjointed manual methods to centralized data management is highly praised for reducing errors and improving the reliability of hotel operations. Users appreciate having all reservations, guest information, and financial data in one secure platform, enhancing workflow efficiency.
Where hoteliers push back
RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creatin... RoomMaster's report generation, while helpful, is identified as an area needing improvement. Users demand more efficiency and effectiveness in creating and exporting reports, suggesting that enhancements could streamline analysis tasks.
Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, wh... Some users note the need for improvements in user experience, particularly emphasizing the need to eliminate repetitive tasks like frequent logins, which can affect the seamlessness of using the software for daily tasks.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Autoclerk (PMS) and roommaster PMS share many core Property Management Systems features, but each has unique capabilities. Autoclerk (PMS) offers 8 verified integration partners, while roommaster PMS offers 56. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Autoclerk (PMS) leads in ease of use at 4.3/5 vs 4.1/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Autoclerk (PMS): No. roommaster PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AutoClerk, Inc. has an HT Score of 0 and roommaster has 83. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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