Autoclerk (PMS) vs. ThinkReservations PMS:
Which Is Right for You?

Is Autoclerk (PMS) or ThinkReservations Better for Hotels?

Autoclerk and ThinkReservations serve distinctly different hotel segments despite both being property management systems (PMS). Autoclerk's limited data—only 3 reviews all older than six months and an overall rating of 3.2/5—reflects a less mature, less widely adopted system focused on resorts and standard hotels. ThinkReservations, with 425 total reviews and a stellar 4.8/5 overall rating including 41 reviews in the last six months rated a perfect 5/5, caters primarily to small independents such as bed & breakfasts and boutique hotels. The core problem both address is operational management—reservations, guest communications, and revenue—but ThinkReservations extends into channel management and guest messaging automation, critical for direct booking growth.

Both systems aim to improve daily hotel operations, but ThinkReservations provides a broader, more modern feature set and a proven track record with a large user base and strong recent performance. Autoclerk, while offering flexibility and integrated revenue management tools, lacks recent reviews and extensive features, limiting its appeal for hotels that require scalable, comprehensive PMS capabilities.

Autoclerk (PMS) vs ThinkReservations: Which Should Your Hotel Choose?

If your property is a small to mid-sized independent inn, bed & breakfast, or boutique hotel, especially in North America, ThinkReservations is the clear choice due to its high user satisfaction (4.8/5 overall, 5/5 last six months across 425 reviews), broad feature set including channel manager and guest messaging, and proven integrations with major OTAs like Expedia and Airbnb. Its track record for boosting revenue—Blue Tang Inn grew revenue by 52% in one quarter using ThinkReservations—demonstrates operational and financial impact.

If you operate a resort or a standard property in a market with limited PMS options and desire basic cloud-based PMS functionality with integrated revenue management, AutoClerk’s modest but positive ease-of-use scores (4.3/5) and 24/7 support may suffice, but its limited review base (3 reviews, no recent activity) suggests caution. Data for boutique or casino hotels using Autoclerk is too sparse (only one review per segment) to recommend confidently. For properties needing advanced features, channel management, or strong direct booking tools, ThinkReservations remains superior.

Is Autoclerk (PMS) or ThinkReservations Easier to Use?

Ease of use ratings are close: AutoClerk scores 4.3/5 for ease of use and onboarding, while ThinkReservations rates slightly higher at 4.8/5 and 4.7/5 respectively. Reviewers of AutoClerk highlight a simple design and ease of learning but criticize the interface aesthetics and lack of advanced reporting. ThinkReservations users consistently praise its intuitive and straightforward interface, with multiple reviewers confirming it reduces staff effort and simplifies daily workflows like reservations and room assignments. Despite the rating edge favoring ThinkReservations, the difference is less than 0.3 with limited comparative data for AutoClerk, so staff adoption and onboarding experiences are comparable.

Edge: Even.

Which Has Better Features: Autoclerk (PMS) or ThinkReservations?

ThinkReservations offers 39 hotel-specific features that AutoClerk lacks, such as channel manager, integrated payment processing, booking engine, housekeeping module, group functionality, and guest communication via SMS messaging. These features transform operations by automating reservations, simplifying multi-channel distribution, enabling upsells, and enhancing guest interactions without manual effort. For example, ThinkReservations’ drag-and-drop tape chart and real-time status updates support efficient room assignment and housekeeping coordination, improving turnover times and guest readiness.

AutoClerk does not list any unique features beyond its core PMS and integrated revenue management, making its offering comparatively basic. Its revenue management tool forecasts demand and suggests rates but lacks the operational breadth of ThinkReservations. The absence of even a booking engine or channel manager limits AutoClerk’s ability to support direct bookings and multi-channel distribution.

Edge: ThinkReservations.

Which Has Better Customer Support: Autoclerk (PMS) or ThinkReservations?

AutoClerk has a 4.3/5 support rating across only 3 reviews, with users noting 24/7 availability and first-call issue resolution. ThinkReservations’ customer support averages 4.8/5 from 425 reviews, with 41 recent reviews rating it a perfect 5/5. Users repeatedly highlight ThinkReservations’ quick access to knowledgeable support agents, proactive account management, and responsiveness via multiple channels (phone, chat, email). Despite the volume disparity, both systems have well-regarded support but ThinkReservations’ scale and recent perfect scores indicate a more reliable and consistent support experience.

Edge: Even.

Which Has More Integrations: Autoclerk (PMS) or ThinkReservations?

ThinkReservations has 17 verified integrations, over double AutoClerk’s 8, including major OTAs such as Expedia, Airbnb, Tripadvisor, and channel management tools like TrustYou and Triptease. These integrations are critical for independent hotels and inns relying on multi-channel distribution to maximize occupancy and reduce manual overbooking risks. ThinkReservations also supports integrations with guest engagement platforms like Whistle and INTELITY, enhancing guest experience.

AutoClerk’s integrations include key partners like SiteMinder and Duetto but lack connections to many popular OTAs and guest engagement tools offered by ThinkReservations. The additional integrations of ThinkReservations enable better operational automation, revenue management, and guest communication, especially for hotels targeting broad distribution.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Autoclerk (PMS) or ThinkReservations?

ThinkReservations dominates with a 4.8/5 overall rating across 425 reviews, including 41 perfect 5/5 reviews in the last six months, signaling ongoing user satisfaction and product relevance. Autoclerk’s 3.2/5 is based on only 3 reviews with no recent data, limiting confidence in its current performance.

Segment ratings favor ThinkReservations heavily in bed & breakfasts (4.9/5 from 376 reviews), luxury hotels (4.9/5 from 74 reviews), boutique hotels (4.7/5 from 111 reviews), and motels (4.8/5 from 27 reviews), all with strong review bases. Autoclerk’s limited segment data shows 3/5 from single reviews in boutique hotels, casinos, and hostels, insufficient to establish reliability.

Likelihood to recommend is 97% for ThinkReservations versus 63% for Autoclerk, reinforcing ThinkReservations’ market leadership and user trust.

Edge: Even.

How Much Do Autoclerk (PMS) and ThinkReservations Cost?

Autoclerk does not publish pricing information, nor does it offer free trials or monthly flat or per-room pricing models. ThinkReservations charges a base price of $500 but similarly does not provide per-room or monthly flat rates publicly. Neither system offers a free trial. The lack of transparent pricing for AutoClerk requires direct vendor engagement to clarify costs, while ThinkReservations’ published base price sets a clear starting point for budgeting.

What Type of Hotel Should Use Autoclerk (PMS)?

• Hotels that want a simple, cloud-based PMS solution with integrated revenue management forecasting demand and automatic rate updates.
• Resorts and standard hotels in markets where other PMS options are limited or where 24/7 support accessibility is prioritized.
• Teams needing basic guest management features including profiles, loyalty programs, and web/mobile booking.
• Those who value flexibility in system configuration but are comfortable with limited advanced features.

Not ideal if:

• You require channel management or broad OTA integration to manage multi-platform distribution.
• You need comprehensive direct booking engines or guest messaging automation.
• Reporting depth and data manipulation flexibility are critical for your business decisions.
• You rely on frequent product updates supported by a large user community and recent user feedback.

What Type of Hotel Should Use ThinkReservations?

• Small to medium independent inns, bed & breakfasts, and boutique hotels aiming to increase direct bookings via integrated booking engines.
• Properties requiring extensive multi-OTA channel management with connections to Expedia, Airbnb, Tripadvisor, and Booking.com.
• Hotels looking for advanced operational tools including drag-and-drop tape charts, housekeeping modules, and guest communication via SMS.
• Teams that value robust reporting capabilities, real-time status updates, and automation for night audit and task management.
• Hotels seeking responsive, knowledgeable customer support with a high likelihood to recommend.

Not ideal if:

• Your property is very large or part of a hotel chain requiring enterprise-grade premise-based systems (ThinkReservations is cloud-based and focused on independent hotels).
• You require granular customization beyond the current reporting or housekeeping features (some users request stronger automation and reporting customization).
• Budget constraints make the $500 base price prohibitive without transparent per-room or monthly pricing.

Autoclerk (PMS) vs ThinkReservations: The Bottom Line for Hotels

The core difference between Autoclerk and ThinkReservations lies in scale, feature depth, and market presence. Autoclerk offers basic cloud and Windows-based PMS functionality with integrated revenue management and guest profiles but lacks modern features like channel management, automated guest messaging, and extensive OTA integrations. ThinkReservations delivers a comprehensive, cloud-based PMS with a rich feature set tailored for small to mid-sized independent hotels, bed & breakfasts, and boutique properties.

Choose Autoclerk if you operate a resort or standard property seeking fundamental PMS tools with 24/7 support and integrated revenue forecasting, and where limited third-party integrations are acceptable. Its flexibility and simplicity may suit smaller operations or those in less competitive markets.

Choose ThinkReservations if you run a small to medium independent hotel or inn needing multi-channel distribution, automated guest communications, detailed operational tools like housekeeping management and reporting, and a booking engine that boosts direct revenue. Its strong recent reviews, extensive integrations, and customer support highlight reliability and proven impact on revenue and efficiency.