Autoclerk (PMS) vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing the right property management system (PMS) is crucial for your hotel's operational efficiency, guest experience, and revenue growth. You are weighing two options: AutoClerk's PMS by AutoClerk, Inc., and ThinkReservations PMS by ThinkReservations. Both aim to streamline your front desk, reservations, and guest communications but differ significantly in features, ease of use, and market presence. Your decision hinges on which platform best fits your hotel's size, segment, and growth plans.

AutoClerk offers a longstanding, versatile solution suited for independent hotels and chains, while ThinkReservations emphasizes an intuitive interface with extensive integrations tailored for B&Bs, inns, and small boutique hotels. Are you prioritizing comprehensive features or ease of adoption? Let's explore how they compare.

Is AutoClerk or ThinkReservations Better for Hotels?

AutoClerk and ThinkReservations target different hotel types and operational scales. AutoClerk boasts a customizable property management system with robust revenue management tools, primarily serving independent hotels and chains in the U.S. Its interface has mixed reviews, with some users citing room for UI improvements, but support is highly rated. Conversely, ThinkReservations offers a cloud-based, user-friendly PMS with more than 39 dedicated features like channel management, online check-in, and guest messaging, designed mainly for small inns, B&Bs, and boutique hotels. Does your hotel need a flexible, enterprise-ready system or an easy-to-use platform optimized for smaller properties?

While AutoClerk has a limited review base (only 3 reviews in total), recent user feedback is scarce, raising questions about ongoing support and updates. ThinkReservations, with over 350 reviews and recent positive feedback, demonstrates stronger market confidence and a broader feature set. For hotels seeking stability backed by active user communities, ThinkReservations clearly has the edge. Which platform is more relevant to your current operational needs?

AutoClerk vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs a customizable, scalable PMS with integrated revenue management, choose AutoClerk. Its robust modules for big-picture data, loyalty, and third-party interfaces suit larger or expanding properties. If you want a straightforward, feature-rich system that simplifies reservations, guest communication, and OTA integrations, ThinkReservations is the better fit, especially for small to medium properties aiming for efficiency and growth.

AutoClerk's strengths lie in its flexibility and extensive third-party integrations, making it ideal for hotels with complex operations or plans for expansion. ThinkReservations excels in delivering an intuitive experience, rapid onboarding, and features like channel management and automated messaging, which help small teams operate smoothly. So, is your focus on a powerful, customizable platform or an easy-to-manage system with proven features?

Is AutoClerk or ThinkReservations Easier to Use?

AutoClerk's usability ratings are solid, with a 4.33/5 ease-of-use score, but some reviews cite an outdated interface needing redesign. Its onboarding is rated 4.33/5, indicating decent setup support, but the limited recent reviews (none in the last 6 months) suggest less active user engagement. Conversely, ThinkReservations scores a 4.82/5 in ease of use, with recent reviews praising its simple, modern interface and seamless onboarding process, rated at 4.73/5.

Support responsiveness is also higher for ThinkReservations, with reviews highlighting its 24/7 availability and knowledgeable staff. Given the recent user feedback and higher usability scores, Edge: ThinkReservations.

Which Has Better Features: AutoClerk or ThinkReservations?

AutoClerk offers core property management capabilities but lacks the extensive feature set of ThinkReservations. It does not include features like channel management, online check-in, guest messaging, or automated night audits. ThinkReservations, with 39 dedicated features, covers channel management, booking engines, guest communication, group booking, digital registration, multi-currency support, and more.

The unique features in ThinkReservations directly support small hotel operations, enabling automation and online guest engagement. AutoClerk's focus on revenue management and integrations may appeal to larger properties, but for a broad suite of modern, integrated tools, ThinkReservations clearly leads. Edge: ThinkReservations.

Which Has Better Customer Support: AutoClerk or ThinkReservations?

AutoClerk's reviews rate support at 4.33/5, with users appreciating 24/7 availability and prompt resolutions, though some mention interface issues. However, the limited review count and lack of recent feedback weaken confidence in ongoing support quality. ThinkReservations scores higher at 4.82/5, with recent reviews praising their accessible, knowledgeable, and prompt support, often highlighting the ease of resolving issues.

Many users describe ThinkReservations' support as "fantastic" and "like having another employee," making their operational challenges easier to handle. Given the more recent and plentiful positive reviews, Edge: ThinkReservations.

Which Has More Integrations: AutoClerk or ThinkReservations?

AutoClerk integrates with 8 verified partners, including SiteMinder, Duetto, and Akia, but lacks connections with OTAs and some marketing platforms. ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, Booking.com, Airbnb, and Tripadvisor, along with channel managers and guest communication tools.

Its broader partner network supports wider distribution and operational automation. For small hotels relying heavily on OTA integrations, ThinkReservations provides more comprehensive connectivity. Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: AutoClerk or ThinkReservations?

AutoClerk's overall rating is 3.5/5 based on 3 reviews, with a mixed perception of its interface and support. ThinkReservations boasts a 4.88/5 rating from 356 reviews, with recent feedback emphasizing ease of use, support quality, and feature richness.

Property types like B&Bs, inns, and boutique hotels rate ThinkReservations higher, often citing operational improvements and revenue gains. Meanwhile, AutoClerk's limited feedback and lower rating suggest less consistent satisfaction. Edge: ThinkReservations.

How Much Do AutoClerk and ThinkReservations Cost?

AutoClerk does not publicly list pricing details, suggesting a custom quote based on property size and needs. ThinkReservations charges $500 upfront, with no monthly fees, supporting small hotels with predictable costs.

The transparent pricing of ThinkReservations makes budgeting easier, while AutoClerk’s custom quotes might be more suitable for larger properties with complex requirements. If straightforward pricing matters, ThinkReservations has the advantage.

What Type of Hotel Should Use AutoClerk?

• Hotels that need a highly customizable, scalable PMS for large or growing operations.
• Properties that require integrated revenue management and extensive third-party interfaces.
• Management companies overseeing multiple properties seeking centralized control.
• Hotels with dedicated IT staff capable of handling complex integrations.
• Not ideal if your property is small, with limited tech resources or seeking easy setup.

AutoClerk suits larger independent hotels or chains with complex operational needs and a focus on revenue optimization.

What Type of Hotel Should Use ThinkReservations?

• Small to medium-sized properties like inns, B&Bs, and boutique hotels.
• Hotels seeking an intuitive, quick-to-implement PMS with rich features.
• Teams that value guest communication, online check-in, and automated messaging.
• Hotels that rely heavily on OTA integrations and channel management.
• Not ideal if your hotel requires advanced revenue management or extensive customization.

ThinkReservations is best for properties prioritizing simplicity, automated guest engagement, and seamless OTA connectivity.

The Bottom Line for Hotels

AutoClerk is a mature, flexible PMS offering deep customization and robust revenue tools, ideal for larger hotels and management companies. However, its limited recent reviews and interface concerns may hinder adoption for smaller properties. ThinkReservations, with its extensive feature set, high user ratings, and active support, shines for small to medium hotels seeking operational efficiency and revenue growth.

If your hotel needs a straightforward, integrated platform with proven support and recent positive feedback, go with ThinkReservations. For larger operations that demand complex customization and revenue management, AutoClerk might be more suitable, but consider the limited review data.

In conclusion, for most hoteliers actively evaluating now, the stronger recent reviews, higher ratings, and broader features of ThinkReservations make it the safer and smarter choice.