Avalon vs. ThinkReservations PMS: Which Is Right for You?

Updated May 21, 2026  ·  395 verified reviews analyzed

TLDR

We analyzed 395 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

Antfor shines .

ThinkReservations shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment processing and Housekeeping module.

See the full breakdown below ↓

How Does Avalon Compare to ThinkReservations PMS?

Side-by-side ratings based on 395 verified hotelier reviews on HTR.

HTScore
0
89
Likelihood to Recommend
0%
97%
Ease of Use
0.0/5
4.8/5
Customer Support
0.0/5
4.8/5
Value for Money
0.0/5
4.7/5
Starting Price Contact sales From $500/mo
Verified Reviews 0 395

What Are the Pros and Cons of Avalon vs ThinkReservations PMS?

After analyzing 395 verified reviews, Antfor users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

Antfor Antfor ThinkReservations ThinkReservations
Pros
+ Customer Support
+ Operational Efficiency
+ Data and Reporting
+ Integration with OTAs
Cons
Pricing and Fees
Security Features

Antfor vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment Antfor Antfor ThinkReservations ThinkReservations
Small (10-24 rooms) #4 145 reviews
Mid-Size (25-74 rooms) #9 25 reviews
Large (75-199 rooms) #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment Antfor Antfor ThinkReservations ThinkReservations
Boutique #7 100 reviews
Luxury #7 70 reviews
Branded / Chain #7 24 reviews
Extended Stay #11 8 reviews

By Region

Segment Antfor Antfor ThinkReservations ThinkReservations
North America #1 386 reviews
Europe #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) is critical for your hotel’s efficiency and guest satisfaction. Avalon by Antfor seeks to provide AI-driven insights and review analysis, while ThinkReservations PMS focuses on streamlining operations with integrated features and OTA connectivity. Both aim to optimize your hotel’s performance, but they approach this differently.

Avalon is a specialized review analysis platform, whereas ThinkReservations offers a comprehensive PMS with extensive features. Which one better fits your hotel’s needs?

Is Avalon by Antfor or ThinkReservations PMS Better for Hotels?

Avalon by Antfor is a review and recommendation engine powered by AI, designed to analyze customer feedback and suggest operational improvements. ThinkReservations PMS is a full-suite property management system, offering tools to manage reservations, guest communication, and revenue across multiple channels.

Avalon’s core strength lies in its review analysis, helping your team understand guest sentiment, while ThinkReservations aims to simplify booking, communications, and revenue management within a single platform. Do you need a tool primarily for review insights or a full operational PMS?

Avalon has a limited user base, with no recent reviews or high ratings, making its reliability less clear. ThinkReservations, with over 356 reviews in the last six months and a rating of 4.88/5, presents a more tested and trusted option. How confident are you in choosing a newer or less-reviewed platform?

ThinkReservations PMS vs Avalon by Antfor: Which Should Your Hotel Choose?

If your hotel needs a full-featured PMS that handles reservations, guest communication, channel management, and revenue tracking, then ThinkReservations is the clear choice. It’s especially suitable for small to mid-sized hotels, B&Bs, and inns that want to improve operational efficiency and revenue.

However, if your team is focused on understanding review sentiment, gathering guest insights, and making data-driven service improvements, Avalon might appeal—though its limited review data makes it less reliable at this stage. For most hoteliers, ThinkReservations is the safer, more comprehensive solution.

Is Avalon by Antfor or ThinkReservations Easier to Use?

ThinkReservations scores an impressive 4.82/5 for ease of use, with a user-friendly interface, straightforward onboarding, and a well-rated mobile app. Its 356 recent reviews highlight how users appreciate its intuitive design and quick setup, with many saying it feels like "adding another employee to our business."

Avalon’s usability is not clearly supported by review data, with no recent ratings or user feedback available. Given the detailed user feedback on ThinkReservations, the edge goes to it for ease of use and staff adoption.

Which Has Better Features: Avalon by Antfor or ThinkReservations PMS?

ThinkReservations offers 39 features, including a channel manager, booking engine, automated night audit, guest messaging, multi-currency support, and digital registration—covering all essential PMS functions. Avalon, primarily a review analysis tool, lacks an integrated feature set and does not provide operational tools.

For a hotel seeking a comprehensive PMS with extensive functionalities, ThinkReservations clearly leads. Avalon’s features are limited to review insights, making it less suitable for daily management tasks. Edge: ThinkReservations PMS.

Which Has Better Customer Support: Avalon by Antfor or ThinkReservations PMS?

ThinkReservations receives high marks for customer support, with a 4.82/5 rating and many recent reviews praising its responsiveness, knowledgeable staff, and proactive assistance. Customers describe support as "excellent," with quick resolution times and helpful onboarding.

Avalon has no recent reviews or detailed support ratings, making it difficult to assess its support quality. Based on available data, ThinkReservations offers a more reliable and positive support experience. Edge: ThinkReservations PMS.

Which Has More Integrations: Avalon by Antfor or ThinkReservations PMS?

ThinkReservations integrates with 16 verified partners, including prominent OTAs like Airbnb, Expedia, and TripAdvisor, as well as channel managers and payment providers. Avalon, with 14 verified integrations, has fewer partnerships but still covers key channels.

For broader connectivity and more robust integration options, ThinkReservations is ahead. Its established OTA and channel partner network supports smoother operations. Edge: ThinkReservations PMS.

Which Do Hoteliers Rate Higher: Avalon by Antfor or ThinkReservations PMS?

Since Avalon has no recent reviews or ratings, it cannot be reliably assessed. ThinkReservations, with 356 recent reviews and a 4.88/5 rating, is highly rated across hotel segments, especially B&Bs and small hotels, where users emphasize its ease of use and operational benefits.

Hotels in the small hotel and inn segments rate ThinkReservations more favorably, with many praising its revenue tools and support. The limited data on Avalon makes it a less dependable choice. Edge: ThinkReservations PMS.

How Much Do Avalon by Antfor and ThinkReservations PMS Cost?

Avalon’s pricing information is unavailable, suggesting it may be a custom or enterprise solution, or possibly not commercially available. ThinkReservations charges a flat $500 monthly fee, with no mention of additional charges, making its pricing transparent and predictable.

For budget-conscious hotels or those seeking clarity on costs, ThinkReservations’ straightforward pricing provides clarity. Avalon’s potential custom pricing remains unclear, which could be a concern.

What Type of Hotel Should Use Avalon by Antfor?

  • Hotels that primarily want to analyze guest feedback and improve service quality.
  • Teams focused on reputation management and online review insights.
  • Hotels that have existing operational systems but need a review analytics tool.
  • Hotels with a dedicated team for data analysis and guest sentiment insights.

Not ideal if:

  • You need a full PMS to manage reservations and daily operations.
  • Your team requires integrated revenue management or channel management tools.
  • You prefer a platform with extensive support and proven reliability.

What Type of Hotel Should Use ThinkReservations PMS?

  • Small to mid-sized hotels, inns, B&Bs, and boutique hotels seeking operational efficiency.
  • Teams that want integrated booking, guest communication, and revenue tools.
  • Hotels that prioritize seamless OTA integration and automated workflows.
  • Hotels aiming to increase revenue through upselling and dynamic pricing.

Not ideal if:

  • You operate a large or complex property requiring enterprise-level PMS.
  • You prefer a system with extensive customization beyond what ThinkReservations offers.
  • Your hotel’s focus is primarily reputation management or review analysis.

The Bottom Line for Hotels

Avalon by Antfor offers AI-driven review insights, which can help your team understand guest sentiment and improve service. However, its lack of recent reviews and operational features means it’s more of a niche tool than a complete PMS solution.

ThinkReservations PMS provides a comprehensive, easy-to-use platform with proven performance, high user ratings, and extensive integration options. It is ideal if your goal is to streamline operations, boost revenue, and enhance guest experiences.

If you need a full operational system with reliable support and many features, go with ThinkReservations. If your focus is on review analysis to enhance service quality, Avalon might be worth exploring, but its limited review data makes it less convincing at this stage. For most hotels, ThinkReservations offers a safer, more proven path to success.

How Much Do Avalon and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

Antfor Antfor ThinkReservations ThinkReservations
Starting Price From $500/mo

Which Features Does Avalon Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, Avalon and ThinkReservations PMS share 0 features. Here are the key differences — features one has that the other lacks.

Feature Antfor Antfor ThinkReservations ThinkReservations
Booking Engine
Calendar view
Channel Manager
Custom rates
EPoS
Payment processing

Showing top differences. 27 more features differ between these products.

Real-World Results: Antfor vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
Antfor Antfor

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
Antfor Antfor

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
Antfor Antfor

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

Antfor vs ThinkReservations: The Bottom Line

Antfor
Antfor
0.0/5 from 0 reviews
0.0/5 ease of use 0.0/5 support 14 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Unique capabilities

Channel Manager EPoS Payment processing Booking Engine Calendar view
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ThinkReservations 4.9 vs 0.0 (+4.9)
Ease of Use ThinkReservations 4.8 vs 0.0 (+4.8)
Customer Support ThinkReservations 4.8 vs 0.0 (+4.8)
Value for Money ThinkReservations 4.7 vs 0.0 (+4.7)
Onboarding ThinkReservations 4.7 vs 0.0 (+4.7)

Frequently Asked Questions About Avalon vs ThinkReservations PMS

Can Avalon replace ThinkReservations PMS?

It depends on your requirements. Avalon and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Avalon offers 14 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do Avalon or ThinkReservations PMS offer a free plan?

Avalon: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank Avalon and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Antfor has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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