The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 272 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
Gourmet Marketing shines in ease of use and ROI .
Side-by-side ratings based on 272 verified hotelier reviews on HTR.
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| Ease of Use |
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| Value for Money |
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 10 |
After analyzing 272 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Gourmet Marketing users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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+
Reporting and Analytics
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+
Digital Marketing
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| Cons | |
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #9 30 reviews | #23 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #19 5 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #11 3 reviews |
| X-Large (200+ rooms) | #14 1 reviews | #16 0 reviews |
By Property Type
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| Boutique ▾ | #4 115 reviews | #17 6 reviews |
| Luxury ▾ | #2 163 reviews | #16 5 reviews |
| Branded / Chain ▾ | #2 84 reviews | #24 1 reviews |
| Extended Stay ▾ | #4 16 reviews | #8 7 reviews |
By Region
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| North America ▾ | #11 8 reviews | #9 9 reviews |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | — |
According to HTR's product database, SHR Website Design and Gourmet Marketing Custom Websites share 0 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Gourmet Marketing Custom Websites share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Gourmet Marketing Custom Websites offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Gourmet Marketing Custom Websites leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Gourmet Marketing Custom Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Gourmet Marketing has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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