The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 272 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.
Gourmet Marketing shines in ease of use and ROI .
Side-by-side ratings based on 272 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 10 |
After analyzing 272 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Gourmet Marketing users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #23 2 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #19 5 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #11 3 reviews |
| X-Large (200+ rooms) | #14 1 reviews | #16 0 reviews |
By Property Type
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| Boutique ▾ | #4 115 reviews | #17 6 reviews |
| Luxury ▾ | #2 163 reviews | #16 5 reviews |
| Branded / Chain ▾ | #2 84 reviews | #24 1 reviews |
| Extended Stay ▾ | #4 16 reviews | #8 7 reviews |
By Region
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| North America ▾ | #11 8 reviews | #9 9 reviews |
| Europe ▾ | #2 244 reviews | — |
| Asia Pacific ▾ | #6 5 reviews | — |
You’re evaluating two website design solutions tailored for hotels: SHR Website Design by SHR Group and Gourmet Marketing’s Custom Websites. Both aim to elevate your hotel’s online presence, but they approach this goal differently. SHR Group offers a comprehensive, data-driven platform with a focus on technical features and integrations, while Gourmet Marketing emphasizes bespoke design and digital marketing strategy. With limited recent reviews for Gourmet Marketing, the choice hinges on your specific needs and priorities.
Are you looking for a platform with extensive features and proven results, or a customized website built with a marketing-first mindset? Let’s compare these options directly.
SHR Group’s platform is built to serve hotels seeking a scalable, feature-rich website solution that integrates well within a broader digital ecosystem. It boasts over 169 reviews, with a 4.87/5 overall rating, reflecting strong satisfaction among hoteliers who value functionality and data insights. Conversely, Gourmet Marketing has only 10 reviews and a 0/5 overall rating, indicating limited recent feedback and a lack of quantifiable data backing its claims.
Both products focus on improving your hotel’s digital footprint, but SHR’s score and review count suggest it’s the more trusted option today. Gourmet’s absence of recent reviews makes it harder to gauge its current effectiveness. Given this, which solution aligns better with your hotel’s growth and technology needs?
If your hotel needs a technically robust, feature-packed website with a focus on integrations, security, and operational tools, SHR is the clear choice. It’s particularly suitable for properties that want to harness advanced functionalities like ADA compliance, multi-lingual support, customizable themes, and extensive partner integrations—all backed by a proven track record.
On the other hand, if your team’s priority is a visually stunning, marketing-oriented website that emphasizes design, user engagement, and SEO, Gourmet Marketing’s bespoke approach may seem appealing. However, with no recent reviews or measurable performance data, it’s a riskier option for properties that rely on proven results and ongoing support.
SHR’s ease of use is rated 4.69/5, with clients praising its intuitive interface and straightforward onboarding process. Reviewers mention that while some features, like the CMS, could be more user-friendly, overall, users find the platform manageable, especially with provided support. SHR’s onboarding process is rated 4.66/5, indicating a smooth initial experience for most hotels.
Gourmet Marketing scores a perfect 5/5 for ease of use, but its lack of recent reviews makes this rating less meaningful today. Without current user feedback, it’s difficult to determine if its bespoke websites are as simple for your staff to manage as SHR’s more standardized platform.
Edge: SHR Website Design.
SHR offers 14 exclusive features, including ADA compliance, SSL security, Google Analytics, mobile responsiveness, customizable attractions maps, website personalization, social media integrations, and SEO plugins. These features cater to hotels seeking a highly functional, scalable website capable of supporting complex needs.
Gourmet Marketing’s platform does not list specific features, instead emphasizing bespoke design and digital strategy. While visually appealing websites and SEO are important, without detailed feature offerings, SHR’s feature set provides a more tangible advantage for hotels wanting technical control and operational tools.
Edge: SHR Website Design.
SHR’s customer support scores 4.85/5, with clients describing their support team as responsive, knowledgeable, and proactive. Review quotes highlight the availability of key account personnel who assist in maximizing ROI and addressing issues promptly.
Gourmet Marketing also scores a perfect 5/5, but the lack of recent reviews or detailed feedback means we cannot confirm if its support remains as exceptional today. Given SHR’s extensive review base and recent positive feedback, SHR’s support infrastructure is clearly more established and reliable.
Edge: SHR Website Design.
SHR boasts 81 verified partners, including critical integrations like Criton, Priority Software, and PMS systems like Visual Matrix and OpenHotel. Shared integrations with Gourmet Marketing include Triptease, The Hotels Network, and Revinate, but SHR’s broader ecosystem offers more options for connectivity.
Gourmet Marketing has only 4 verified partners, limiting its integration potential. For hotels that rely on multiple third-party systems or want flexibility in choosing tools, SHR’s extensive partner network is a decisive advantage.
Edge: SHR Website Design.
SHR’s reviews are recent, with a 4.87/5 rating based on 169 reviews, and a 96% likelihood to recommend. Hotels across various segments—city center, boutique, and branded properties—appreciate its ROI, ease of use, and support.
Gourmet Marketing’s reviews are outdated, with no recent data to support its effectiveness. Its 0/5 rating and limited feedback suggest it’s not currently a reliable choice for hoteliers seeking proven performance.
Edge: SHR Website Design.
SHR’s pricing starts at $900 per month, with no implementation or hidden fees. Its clear, subscription-based model makes budgeting straightforward.
Gourmet Marketing does not list specific prices, likely due to its custom, project-based approach. This lack of transparency makes it harder to compare value directly but can lead to unpredictable costs for your hotel.
Not ideal if you have a very limited budget or prefer a purely aesthetic website without advanced operational features.
Not ideal if you need a feature-rich, highly integrated website or rely on proven, recent performance metrics.
The core difference lies in focus: SHR offers a technically robust, feature-rich platform with proven results and extensive integrations, while Gourmet Marketing provides bespoke website design centered on visual appeal and marketing strategy.
If your hotel values operational control, measurable performance, and reliable support backed by a large review base, SHR is the clear choice. Its features, integrations, and recent reviews make it the more dependable option for hotels looking to grow their online presence efficiently.
Choose SHR if you want a scalable, data-backed website platform with a broad ecosystem. Opt for Gourmet Marketing only if your hotel’s priority is a custom-designed site with a marketing-first approach, and you’re comfortable with less transparency on recent performance metrics.
In summary: For most hotels today, SHR’s extensive reviews, proven capabilities, and feature set position it as the better choice. Gourmet Marketing’s limited recent feedback and lack of detailed features make it a less certain investment at this stage.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | — |
According to HTR's product database, SHR Website Design and Gourmet Marketing Custom Websites share 0 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Booking Engine | ||
| Customizable Attractions Maps | ||
| Google Analytics Connection | ||
| Mobile Optimized/Responsive | ||
| Security Protocals (SSL/HTTPS) |
Showing top differences. 2 more features differ between these products.
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. SHR Website Design and Gourmet Marketing Custom Websites share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Gourmet Marketing Custom Websites offers 4. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Gourmet Marketing Custom Websites leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Gourmet Marketing Custom Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Gourmet Marketing has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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