SHR Website Design vs. Gourmet Marketing Custom Websites: Which Is Right for You?

Updated May 16, 2026  ·  272 verified reviews analyzed

TLDR

We analyzed 272 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) , with exclusive features like Mobile Optimized/Responsive.

Gourmet Marketing shines in ease of use and ROI .

See the full breakdown below ↓

How Does SHR Website Design Compare to Gourmet Marketing Custom Websites?

Side-by-side ratings based on 272 verified hotelier reviews on HTR.

HTScore
43
0
Likelihood to Recommend
96%
100%
Ease of Use
4.7/5
5.0/5
Customer Support
4.8/5
5.0/5
Value for Money
4.6/5
5.0/5
Starting Price From $900/mo Contact sales
Verified Reviews 262 10

What Are the Pros and Cons of SHR Website Design vs Gourmet Marketing Custom Websites?

After analyzing 272 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Gourmet Marketing users highlight . Click any theme to see what reviewers say.

SHR Group SHR Group Gourmet Marketing Gourmet Marketing
Pros
+ Proactive Client Management
+ Website Design
+ Reporting and Analytics
+ Digital Marketing
Cons
Voucher System
Template Limitations

SHR Group vs Gourmet Marketing: Rankings by Hotel Segment

How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment SHR Group SHR Group Gourmet Marketing Gourmet Marketing
Small (10-24 rooms) #9 30 reviews #23 2 reviews
Mid-Size (25-74 rooms) #1 208 reviews #19 5 reviews
Large (75-199 rooms) #6 13 reviews #11 3 reviews
X-Large (200+ rooms) #14 1 reviews #16 0 reviews

By Property Type

Segment SHR Group SHR Group Gourmet Marketing Gourmet Marketing
Boutique #4 115 reviews #17 6 reviews
Luxury #2 163 reviews #16 5 reviews
Branded / Chain #2 84 reviews #24 1 reviews
Extended Stay #4 16 reviews #8 7 reviews

By Region

Segment SHR Group SHR Group Gourmet Marketing Gourmet Marketing
North America #11 8 reviews #9 9 reviews
Europe #2 244 reviews
Asia Pacific #6 5 reviews

The Decision

You’re evaluating two website design solutions tailored for hotels: SHR Website Design by SHR Group and Gourmet Marketing’s Custom Websites. Both aim to elevate your hotel’s online presence, but they approach this goal differently. SHR Group offers a comprehensive, data-driven platform with a focus on technical features and integrations, while Gourmet Marketing emphasizes bespoke design and digital marketing strategy. With limited recent reviews for Gourmet Marketing, the choice hinges on your specific needs and priorities.

Are you looking for a platform with extensive features and proven results, or a customized website built with a marketing-first mindset? Let’s compare these options directly.

Is SHR Website Design or Gourmet Marketing Better for Hotels?

SHR Group’s platform is built to serve hotels seeking a scalable, feature-rich website solution that integrates well within a broader digital ecosystem. It boasts over 169 reviews, with a 4.87/5 overall rating, reflecting strong satisfaction among hoteliers who value functionality and data insights. Conversely, Gourmet Marketing has only 10 reviews and a 0/5 overall rating, indicating limited recent feedback and a lack of quantifiable data backing its claims.

Both products focus on improving your hotel’s digital footprint, but SHR’s score and review count suggest it’s the more trusted option today. Gourmet’s absence of recent reviews makes it harder to gauge its current effectiveness. Given this, which solution aligns better with your hotel’s growth and technology needs?

SHR Website Design vs Gourmet Marketing: Which Should Your Hotel Choose?

If your hotel needs a technically robust, feature-packed website with a focus on integrations, security, and operational tools, SHR is the clear choice. It’s particularly suitable for properties that want to harness advanced functionalities like ADA compliance, multi-lingual support, customizable themes, and extensive partner integrations—all backed by a proven track record.

On the other hand, if your team’s priority is a visually stunning, marketing-oriented website that emphasizes design, user engagement, and SEO, Gourmet Marketing’s bespoke approach may seem appealing. However, with no recent reviews or measurable performance data, it’s a riskier option for properties that rely on proven results and ongoing support.

Is SHR Website Design or Gourmet Marketing Easier to Use?

SHR’s ease of use is rated 4.69/5, with clients praising its intuitive interface and straightforward onboarding process. Reviewers mention that while some features, like the CMS, could be more user-friendly, overall, users find the platform manageable, especially with provided support. SHR’s onboarding process is rated 4.66/5, indicating a smooth initial experience for most hotels.

Gourmet Marketing scores a perfect 5/5 for ease of use, but its lack of recent reviews makes this rating less meaningful today. Without current user feedback, it’s difficult to determine if its bespoke websites are as simple for your staff to manage as SHR’s more standardized platform.

Edge: SHR Website Design.

Which Has Better Features: SHR Website Design or Gourmet Marketing?

SHR offers 14 exclusive features, including ADA compliance, SSL security, Google Analytics, mobile responsiveness, customizable attractions maps, website personalization, social media integrations, and SEO plugins. These features cater to hotels seeking a highly functional, scalable website capable of supporting complex needs.

Gourmet Marketing’s platform does not list specific features, instead emphasizing bespoke design and digital strategy. While visually appealing websites and SEO are important, without detailed feature offerings, SHR’s feature set provides a more tangible advantage for hotels wanting technical control and operational tools.

Edge: SHR Website Design.

Which Has Better Customer Support: SHR Website Design or Gourmet Marketing?

SHR’s customer support scores 4.85/5, with clients describing their support team as responsive, knowledgeable, and proactive. Review quotes highlight the availability of key account personnel who assist in maximizing ROI and addressing issues promptly.

Gourmet Marketing also scores a perfect 5/5, but the lack of recent reviews or detailed feedback means we cannot confirm if its support remains as exceptional today. Given SHR’s extensive review base and recent positive feedback, SHR’s support infrastructure is clearly more established and reliable.

Edge: SHR Website Design.

Which Has More Integrations: SHR Website Design or Gourmet Marketing?

SHR boasts 81 verified partners, including critical integrations like Criton, Priority Software, and PMS systems like Visual Matrix and OpenHotel. Shared integrations with Gourmet Marketing include Triptease, The Hotels Network, and Revinate, but SHR’s broader ecosystem offers more options for connectivity.

Gourmet Marketing has only 4 verified partners, limiting its integration potential. For hotels that rely on multiple third-party systems or want flexibility in choosing tools, SHR’s extensive partner network is a decisive advantage.

Edge: SHR Website Design.

Which Do Hoteliers Rate Higher: SHR Website Design or Gourmet Marketing?

SHR’s reviews are recent, with a 4.87/5 rating based on 169 reviews, and a 96% likelihood to recommend. Hotels across various segments—city center, boutique, and branded properties—appreciate its ROI, ease of use, and support.

Gourmet Marketing’s reviews are outdated, with no recent data to support its effectiveness. Its 0/5 rating and limited feedback suggest it’s not currently a reliable choice for hoteliers seeking proven performance.

Edge: SHR Website Design.

How Much Do SHR Website Design and Gourmet Marketing Cost?

SHR’s pricing starts at $900 per month, with no implementation or hidden fees. Its clear, subscription-based model makes budgeting straightforward.

Gourmet Marketing does not list specific prices, likely due to its custom, project-based approach. This lack of transparency makes it harder to compare value directly but can lead to unpredictable costs for your hotel.

What Type of Hotel Should Use SHR Website Design?

  • Hotels that want a scalable, feature-rich website with extensive integration capabilities.
  • Properties seeking ADA compliance, multi-lingual support, and customizable themes.
  • Hotels that value data-driven insights and detailed analytics.
  • Teams that prefer a platform with proven ROI and strong support infrastructure.

Not ideal if you have a very limited budget or prefer a purely aesthetic website without advanced operational features.

What Type of Hotel Should Use Gourmet Marketing?

  • Hotels that prioritize bespoke, visually stunning websites designed to enhance brand image.
  • Properties focusing heavily on SEO and digital marketing strategy.
  • Hotels with a marketing team comfortable managing custom websites or seeking a partner for ongoing strategy.
  • Hotels that want a flexible, creative approach rather than a technical, operational platform.

Not ideal if you need a feature-rich, highly integrated website or rely on proven, recent performance metrics.

SHR Website Design vs Gourmet Marketing: The Bottom Line for Hotels

The core difference lies in focus: SHR offers a technically robust, feature-rich platform with proven results and extensive integrations, while Gourmet Marketing provides bespoke website design centered on visual appeal and marketing strategy.

If your hotel values operational control, measurable performance, and reliable support backed by a large review base, SHR is the clear choice. Its features, integrations, and recent reviews make it the more dependable option for hotels looking to grow their online presence efficiently.

Choose SHR if you want a scalable, data-backed website platform with a broad ecosystem. Opt for Gourmet Marketing only if your hotel’s priority is a custom-designed site with a marketing-first approach, and you’re comfortable with less transparency on recent performance metrics.

In summary: For most hotels today, SHR’s extensive reviews, proven capabilities, and feature set position it as the better choice. Gourmet Marketing’s limited recent feedback and lack of detailed features make it a less certain investment at this stage.

How Much Do SHR Website Design and Gourmet Marketing Custom Websites Cost?

Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

SHR Group SHR Group Gourmet Marketing Gourmet Marketing
Starting Price From $900/mo

Which Features Does SHR Website Design Have That Gourmet Marketing Custom Websites Doesn't (and Vice Versa)?

According to HTR's product database, SHR Website Design and Gourmet Marketing Custom Websites share 0 features. Here are the key differences — features one has that the other lacks.

Feature SHR Group SHR Group Gourmet Marketing Gourmet Marketing
ADA Compliant
Booking Engine
Customizable Attractions Maps
Google Analytics Connection
Mobile Optimized/Responsive
Security Protocals (SSL/HTTPS)

Showing top differences. 2 more features differ between these products.

Real-World Results: SHR Group vs Gourmet Marketing by Business Goal

We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
SHR Group Windward Management Mid-Size
+ The paid campaigns accounted for 26% of all traffic to the website
+ Google Search Ads showed a return on investment of 131 :1
+ Metasearch return on investment was 58:1

"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."

Stephen Williams
Stephen Williams
Group Sales and Marketing Director
Gourmet Marketing Gourmet Marketing

No published case study for this goal yet.

SHR Group vs Gourmet Marketing: The Bottom Line

SHR Group
SHR Group
4.8/5 from 262 reviews

What hoteliers love

Proactive Client Management 98% positive

Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.

Website Design 65% positive

SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.

Reporting and Analytics 81% positive

The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.

Where hoteliers push back

Voucher System 83% negative

The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.

Template Limitations 100% negative

While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.

Ranks higher for

Large (75-199 rooms) #6 vs #11
Mid-Size (25-74 rooms) #1 vs #19
Small (10-24 rooms) #9 vs #23
X-Large (200+ rooms) #14 vs #16

Unique capabilities

ADA Compliant Security Protocals (SSL/HTTPS) Google Analytics Connection Mobile Optimized/Responsive Booking Engine
4.7/5 ease of use 4.9/5 support 81 integrations
Visit Website
Gourmet Marketing
Gourmet Marketing
5.0/5 from 10 reviews

Ranks higher for

US #7 vs #9
North America #9 vs #11
5.0/5 ease of use 5.0/5 support 4 integrations
Visit Website

Where the ratings diverge most

Overall Rating SHR Group 4.9 vs 0.0 (+4.9)
Ease of Use Gourmet Marketing 5.0 vs 4.7 (+0.3)
Value for Money Gourmet Marketing 5.0 vs 4.6 (+0.4)
Onboarding Gourmet Marketing 5.0 vs 4.7 (+0.3)

Frequently Asked Questions About SHR Website Design vs Gourmet Marketing Custom Websites

Can SHR Website Design replace Gourmet Marketing Custom Websites?

It depends on your requirements. SHR Website Design and Gourmet Marketing Custom Websites share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Gourmet Marketing Custom Websites offers 4. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. Gourmet Marketing Custom Websites leads in ease of use at 5.0/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do SHR Website Design or Gourmet Marketing Custom Websites offer a free plan?

SHR Website Design: No. Gourmet Marketing Custom Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank SHR Website Design and Gourmet Marketing Custom Websites?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Gourmet Marketing has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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