The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 280 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) , with exclusive features like ADA Compliant and Booking Engine.
Hotelchamp shines , with exclusive features like Review Widgets and Conversion Widgets.
Side-by-side ratings based on 280 verified hotelier reviews on HTR.
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| Starting Price | From $900/mo | Contact sales |
| Verified Reviews | 262 | 18 |
After analyzing 280 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while Hotelchamp users highlight . Click any theme to see what reviewers say.
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Proactive Client Management
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Website Design
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Reporting and Analytics
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Digital Marketing
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Voucher System
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Template Limitations
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How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #9 30 reviews | #15 4 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #12 6 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #10 0 reviews |
| X-Large (200+ rooms) ▾ | #14 1 reviews | #5 6 reviews |
By Property Type
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| Boutique ▾ | #4 115 reviews | #10 11 reviews |
| Luxury ▾ | #2 163 reviews | #9 11 reviews |
| Branded / Chain ▾ | #2 84 reviews | #10 6 reviews |
| Extended Stay ▾ | #4 16 reviews | #13 0 reviews |
By Region
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| North America ▾ | #11 8 reviews | #16 0 reviews |
| Europe ▾ | #2 244 reviews | #8 7 reviews |
| Asia Pacific ▾ | #6 5 reviews | #3 6 reviews |
| Middle East | — | #9 1 reviews |
Choosing the right website design solution for your hotel hinges on your specific needs and priorities. Both SHR Website Design by SHR Group and Hotelchamp eCommerce aim to elevate your online presence, but they approach this goal differently. SHR Group’s platform offers a broad suite of features with a focus on data-driven, customized websites for diverse hotel types, while Hotelchamp emphasizes quick deployment, high conversion rates, and straightforward website building. Which aligns better with your hotel's strategic goals?
Both products aim to improve your direct bookings and guest engagement, yet their methodologies diverge. SHR Group’s extensive features and integrations target larger or more complex operations seeking a tailored digital experience, whereas Hotelchamp’s rapid, easy-to-launch websites appeal to properties prioritizing speed and simplicity. Do you need a comprehensive, highly customizable platform or a quick, cost-effective solution?
If your hotel needs a tailored website that reflects your unique brand identity and integrates deeply with your existing systems, SHR Group is the better choice. It’s suited for hotels looking for data-driven design, advanced customization, and a suite of features like ADA compliance, SEO plugins, and customizable attractions maps.
Conversely, if your hotel seeks a fast, budget-friendly way to build a guest-focused website with strong conversion tools, Hotelchamp is more appropriate. Its drag-and-drop interface and pre-made templates enable you to launch in just four weeks, ideal for hotels that want a modern site without extensive setup or technical expertise.
Given SHR Group’s higher review count (169 vs. 16) and more recent reviews, it reflects a more active and engaged customer base. This suggests it is the more tested and trusted platform for long-term, scalable digital growth. Which of these approaches aligns best with your hotel’s current needs and future growth plans?
Both platforms are rated equally for ease of use at 4.69/5, indicating a user-friendly experience across the board. SHR Group’s clients appreciate its intuitive interfaces and thorough onboarding, although some mention that its CMS can be challenging initially, especially with image uploads and page setup.
Hotelchamp also receives high marks for user-friendliness, with reviews highlighting its straightforward drag-and-drop builder and quick setup time. Customers find it easy to implement and adjust, especially without technical expertise.
Edge: SHR Group, due to its slightly more detailed onboarding and support, which may be beneficial for hotels requiring more complex customization and integration.
SHR Group’s platform boasts 14 unique features, including ADA compliance, a booking engine, customizable attractions maps, website personalization, and SEO plugins—features that directly impact your site's functionality and guest experience. In comparison, Hotelchamp offers only 2 unique features: review widgets and conversion widgets.
The extensive feature set of SHR Group provides more tools for tailored marketing, compliance, and site optimization, giving your team more control over user experience and technical performance. Hotelchamp’s features, while focused on conversion, may not support the same depth of customization or functional complexity.
Edge: SHR Group, for its broader, more advanced feature set that caters to hotels needing a highly customized website.
SHR Group’s customer support scores 4.85/5, slightly higher than Hotelchamp’s 4.81/5, based on recent reviews. Clients praise SHR’s dedicated account management, proactive communication, and responsiveness, with one reviewer noting their “support and responsiveness of all the team” as a key strength.
Hotelchamp also offers excellent support, with reviews emphasizing their “great support” and “helpful” team, especially during implementation. However, SHR Group’s longer operational history and higher review count suggest a more consistent and well-established support reputation.
Edge: SHR Group, for its slightly higher overall ratings and proven track record in customer service.
SHR Group holds a slightly higher overall rating of 4.87/5 from 169 reviews, compared to Hotelchamp’s 4.8/5 from 16 reviews. Notably, SHR’s reviews are more recent, indicating ongoing satisfaction among customers.
In their reviews, hoteliers often mention improved revenue, seamless integration, and effective support, reflecting a strong endorsement of SHR Group’s platform. Hotelchamp’s reviews, while positive, are fewer and less recent, making SHR the more reliable choice based on current user sentiment.
Edge: SHR Group, due to its higher review count and recent positive feedback.
SHR Group charges a straightforward $900 monthly fee, with no implementation fees or trial options. The platform emphasizes value for money, especially given its extensive features and integrations.
Hotelchamp’s pricing details are not publicly disclosed, but it’s described as budget- and timeline-friendly, with a quick setup in four weeks. Its affordability and quick deployment are attractive for smaller hotels or those with limited budgets.
Given the clear pricing structure for SHR Group, the choice depends on your budget and need for detailed features. If cost transparency and a comprehensive feature set are priorities, SHR Group offers a solid value.
Hotels that will benefit most from SHR Group’s platform typically include:
Not ideal if your hotel:
Shr Group’s solution caters to hotels focused on sophisticated digital strategies and scalable growth.
Hotels that are suited for Hotelchamp tend to be:
Not ideal if your hotel requires extensive customization, deep integrations, or advanced features like ADA compliance and SEO plugins. Larger, complex properties or those with specific technical needs may find Hotelchamp’s offering too limited.
In summary, SHR Website Design by SHR Group offers a comprehensive, feature-rich platform that supports sophisticated customization, deep integrations, and a proven track record. Its higher review count and recent positive feedback suggest it is the more trusted, scalable solution for hotels seeking long-term growth and advanced digital capabilities.
Hotelchamp eCommerce excels in speed, ease of use, and cost-effectiveness, making it ideal for smaller properties or those needing a quick, guest-focused website. Its simplicity and rapid deployment are attractive, but it lacks the depth of features and integrations offered by SHR Group.
If your hotel values a highly customizable, feature-packed website designed for growth, SHR Group is the clear winner. If you need a fast, straightforward website that drives conversions with minimal hassle, Hotelchamp is a solid choice.
Website Design pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $900/mo | — |
According to HTR's product database, SHR Website Design and Hotelchamp eCommerce share 9 features. Here are the key differences — features one has that the other lacks.
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| ADA Compliant | ||
| Booking Engine | ||
| Conversion Widgets | ||
| Customizable Attractions Maps | ||
| Review Widgets | ||
| SEO Plugins | ||
| Website Personalization |
We analyzed 5 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
No published case study for this goal yet.
"the speed at which you can build something is much better. (...) There's very little that I've found that I can't do with Hotelchamp and what I haven't been able to do, you guys [H..."
No published case study for this goal yet.
"The websites are user-friendly on the back end, and for the guests, so everything looks great. And if we want to change the template, we can do so very quickly. We'll be working wi..."
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
It depends on your requirements. SHR Website Design and Hotelchamp eCommerce share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while Hotelchamp eCommerce offers 45. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. SHR Website Design leads in ease of use at 4.7/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. Hotelchamp eCommerce: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and Hotelchamp has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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