The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 381 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SHR Group shines when it comes to proactive client management — especially for brand properties (4.8/5) , with exclusive features like Website Personalization.
ResNexus shines when it comes to customer support , with exclusive features like Whitelabel Capability and Conversion Widgets.
Side-by-side ratings based on 381 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | From $900/mo | From $800/mo |
| Verified Reviews | 262 | 119 |
After analyzing 381 verified reviews, SHR Group users most value its proactive client management, website design, reporting and analytics, while ResNexus users highlight customer support, reservation management and booking engine, website design and integration. Click any theme to see what reviewers say.
|
|
|
|---|---|
| Pros | |
|
+
Proactive Client Management
▾
|
+
Customer Support
▾
|
|
+
Website Design
▾
|
+
Reservation Management and Booking Engine
▾
|
|
+
Reporting and Analytics
▾
|
+
Website Design and Integration
▾
|
|
+
Digital Marketing
▾
|
+
Training and Onboarding
▾
|
| Cons | |
|
−
Voucher System
▾
|
−
Data Analytics and Reporting
▾
|
|
−
Template Limitations
▾
|
−
OTA Integration and Commission Savings
▾
|
|
−
Housekeeping and Maintenance Management
▾
|
|
How each product ranks among Website Design vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
|
|
|---|---|---|
| Small (10-24 rooms) ▾ | #9 30 reviews | #7 47 reviews |
| Mid-Size (25-74 rooms) ▾ | #1 208 reviews | #10 15 reviews |
| Large (75-199 rooms) ▾ | #6 13 reviews | #12 3 reviews |
| X-Large (200+ rooms) | #14 1 reviews | #11 1 reviews |
By Property Type
| Segment |
|
|
|---|---|---|
| Boutique ▾ | #4 115 reviews | #9 22 reviews |
| Luxury ▾ | #2 163 reviews | #12 12 reviews |
| Branded / Chain ▾ | #2 84 reviews | #9 13 reviews |
| Extended Stay ▾ | #4 16 reviews | #11 3 reviews |
By Region
| Segment |
|
|
|---|---|---|
| North America ▾ | #11 8 reviews | #2 114 reviews |
| Europe ▾ | #2 244 reviews | #20 1 reviews |
| Asia Pacific ▾ | #6 5 reviews | #20 1 reviews |
Choosing between SHR Website Design by SHR Group and ResNexus Websites by ResNexus ultimately depends on your hotel’s priorities. Both platforms aim to improve your online presence, streamline operations, and increase direct bookings, but they approach these goals differently. SHR Group offers a more data-driven, customizable solution with a broader integration network, while ResNexus emphasizes affordability, ease of use, and high-quality website design. Which aligns better with your hotel’s specific needs?
Both products are designed to enhance your digital marketing and reservations, but they diverge in complexity, feature depth, and target hotel segments. SHR Group, with its extensive integrations and advanced features, is better suited for hotels seeking a highly tailored, scalable website solution. ResNexus, with its focus on simplicity and affordability, is ideal for smaller properties or those just starting to build their online presence. Are you ready to make a choice that prioritizes either customization or ease?
Both SHR Group and ResNexus provide tailored website solutions for hotels, yet their core value propositions differ. SHR Group solves the problem of complex customization, deep integrations, and personalized user experiences by offering a website design that reflects your hotel’s unique brand identity, backed by data analysis to optimize user engagement. ResNexus, however, simplifies the process by providing professional website design that is easily editable, mobile-friendly, and integrated with your PMS, solving for cost and ease of use.
The main divergence lies in the level of control and customization; SHR Group’s platform supports advanced personalization, unique features like website personalization, and a wide integration network, while ResNexus emphasizes rapid deployment and straightforward editing. Do you need a highly flexible website tailored precisely to your brand, or a cost-effective, easy-to-manage site that gets the job done?
If your hotel needs a highly customizable website with deep integration capabilities and advanced features like website personalization, SHR Group is the better fit. It’s suited for hotels that want to reflect their unique brand and leverage data insights to optimize digital marketing efforts and drive direct bookings. Hotels with more complex operational needs or larger portfolios will benefit from SHR’s extensive ecosystem, including 81 verified partners and features like advanced analytics and CRO tools.
In contrast, if your hotel requires a straightforward, affordable website that’s quick to set up and easy to update, ResNexus is the clear choice. Its focus on affordability ($800 base price), simple drag-and-drop editing, and seamless PMS integration make it ideal for small hotels, inns, or properties with limited technical resources. For properties seeking a professional website with minimal hassle, ResNexus offers a no-fuss solution.
ResNexus earns a higher ease of use score (4.78/5) and is praised for its user-friendly website builder, which allows non-technical staff to easily update content, images, and rates. Its design team handles the initial setup, and the platform’s intuitive interface helps hoteliers make adjustments without extensive training. Customer support is highly rated at 4.88/5, and many reviewers highlight the seamless onboarding process.
SHR Group, with a score of 4.69/5, offers a sophisticated, data-driven design process that may require more initial training and setup time. While its interface is tailored for advanced customization, some users mention the learning curve and complexity of certain features. Edge: ResNexus.
SHR Group offers 13 shared features plus 1 exclusive feature—website personalization—making it a more feature-rich platform for those seeking customization and integration. Unique features include website personalization, advanced analytics, and more extensive CRO tools, which help optimize user experience and maximize revenue.
ResNexus provides six unique website-related features like whitelabel capability, review widgets, conversion widgets, Google AMP markup, storefront/voucher functionality, and a blog post composer. While it has fewer total features, its core offerings focus on simplicity, SEO, and marketing automation. Edge: SHR Group.
Both products are highly rated for support, with SHR Group at 4.85/5 and ResNexus at 4.88/5. SHR customers frequently praise their proactive, knowledgeable support team and responsive onboarding, with reviews highlighting Tom and Jen’s exceptional assistance.
ResNexus support receives similar praise, with many users acknowledging the team’s responsiveness and personalized service, often emphasizing their availability by phone and online support. Some users suggest that real-time support availability could be improved, especially on weekends. Edge: ResNexus.
SHR Group integrates with 81 verified partners, including major OTAs, marketing tools, and property management systems, offering a broader ecosystem for connecting your hotel’s digital tools. Shared integrations include Triptease, Tripadvisor, Stripe, and more.
ResNexus, with 17 verified partners, offers strong OTA integration with Airbnb, Booking.com, Expedia, and Lightspeed, but its network is more limited. This restricts some automation and third-party connectivity compared to SHR’s extensive ecosystem. Edge: SHR Group.
ResNexus enjoys a higher overall rating of 76.14/100 from 109 reviews and a likelihood to recommend of 98%. Its recent reviews praise the ease of use, affordability, and professional website designs, especially for small businesses like inns and B&Bs.
SHR Group’s ratings, while high (4.87/5), are based on 169 reviews with an older timestamp, and the overall score (42.94/100) is significantly lower. The older reviews highlight its robust features but also mention complexity and higher costs.
Edge: ResNexus.
SHR Group’s base price is $900 per month, with no freemium or trial options available. Its higher cost reflects its advanced features, extensive integrations, and customization options.
ResNexus’s base price is $800 per month, slightly less, and also lacks a free trial. Its focus on affordability and ease of use makes it more accessible for smaller properties or those new to website management.
Not ideal if your hotel prefers a quick, straightforward setup or has limited technical resources. Shr Group’s complexity may require more training and ongoing support.
Not ideal if your hotel needs extensive personalization, advanced integrations, or has complex operational workflows requiring a highly scalable platform.
SHR Group excels when your hotel values deep customization, data-driven insights, and extensive integrations. Its suite of features, including website personalization and advanced analytics, is ideal for larger or more complex properties aiming for a highly tailored digital presence.
ResNexus, by contrast, is best for small to mid-sized hotels seeking a straightforward, affordable solution that simplifies website creation and management. Its highly rated support, ease of use, and industry-focused design make it a reliable choice for properties prioritizing quick deployment and operational simplicity.
If you need a highly flexible, feature-rich website platform that can scale with your hotel, SHR Group is the better choice. But if your focus is on affordability, ease, and rapid setup, ResNexus provides a trusted, user-friendly alternative.
According to HTR's product database, SHR Website Design and ResNexus Websites share 13 features. Here are the key differences — features one has that the other lacks.
| Feature |
|
|
|---|---|---|
| Blog Post Composer | ||
| Conversion Widgets | ||
| Google AMP Markup | ||
| Review Widgets | ||
| Storefront/Voucher Functionality | ||
| Website Personalization | ||
| Whitelabel Capability |
We analyzed 3 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Our results and KPIs from booking engine to digital reinforce the effectiveness of our partnership and SHR Group's exceptional technology."
No published case study for this goal yet.
What hoteliers love
Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable... Clients commend the dedicated client management team for their proactive and responsive support. Account managers are often described as knowledgeable, invested in client success, and ready with insights and recommendations to drive business growth.
SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients n... SRH Group is highly regarded for its modern, visually striking, and user-friendly website designs that enhance the guest booking experience. Clients noted that these designs have significantly contributed to increased visibility and higher conversion rates. However, some clients expressed a need for more flexibility in customization and quicker turnaround times.
The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and acti... The extensive and in-depth reporting features provided by SRH Group are consistently praised, offering clear insights into performance trends and actionable data that help hoteliers make informed decisions. Users find these reports crucial for strategy adjustments and performance tracking.
Where hoteliers push back
The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas... The voucher system implemented by SRH Group received mixed reviews. While appreciated for driving additional revenue, several users highlighted areas for potential enhancements, including easier voucher management and partial redemptions.
While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customiza... While SRH Group's templates are generally praised for being visually appealing, some users find them restrictive and desire more options for customization to better reflect their unique brand identities.
Ranks higher for
Unique capabilities
What hoteliers love
While generally praised for responsive, timely, and high-quality customer support, several reviews highlight room for improvement in real-time support... While generally praised for responsive, timely, and high-quality customer support, several reviews highlight room for improvement in real-time support availability, especially on weekends. Some users experienced high turnover among their support contacts but still found the overall support effective.
Users praise ResNexus for its easy-to-use reservation management system and integrated booking engine. It helps in streamlining bookings, reducing dou... Users praise ResNexus for its easy-to-use reservation management system and integrated booking engine. It helps in streamlining bookings, reducing double bookings, and simplifying the overall reservation process. Many users noted the system's ability to handle different booking platforms, useful for tax reports and automating emails.
ResNexus is noted for its exceptional website design service, which positively impacts direct booking rates and customer engagement. Users appreciate... ResNexus is noted for its exceptional website design service, which positively impacts direct booking rates and customer engagement. Users appreciate the professional look and the cohesive integration with the booking engine, SEO services, and flexibility for self-updates.
Where hoteliers push back
Users frequently commend the extensive and actionable data analytics and reporting tools that aid in business decision-making, tax preparation, and ma... Users frequently commend the extensive and actionable data analytics and reporting tools that aid in business decision-making, tax preparation, and market analysis. Users pointed out challenges in report customization and the need for better integration of some data points.
Many users note substantial savings on OTA commissions thanks to ResNexus's integration. The tool's ability to streamline reservations across various... Many users note substantial savings on OTA commissions thanks to ResNexus's integration. The tool's ability to streamline reservations across various OTA platforms aids in centralizing bookings and reducing operational overhead. Users would appreciate further enhancements to OTA linkage.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. SHR Website Design and ResNexus Websites share many core Website Design features, but each has unique capabilities. SHR Website Design offers 81 verified integration partners, while ResNexus Websites offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ResNexus Websites leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
SHR Website Design: No. ResNexus Websites: No. Neither product currently offers a free tier. Most Website Design vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SHR Group has an HT Score of 43 and ResNexus has 77. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Product recommendations advisor