The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 12 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Big Footprint Digital Marketing shines .
Neobookings shines in ease of use and customer support .
Side-by-side ratings based on 12 verified hotelier reviews on HTR.
| HTScore |
|
|
| Likelihood to Recommend |
|
|
| Ease of Use |
|
|
| Customer Support |
|
|
| Value for Money |
|
|
| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 0 | 12 |
How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Big Footprint Digital Marketing |
|
|---|---|---|
| Small (10-24 rooms) | — | #13 3 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #14 6 reviews |
| Large (75-199 rooms) | — | #10 3 reviews |
| X-Large (200+ rooms) | — | #22 0 reviews |
By Property Type
| Segment | Big Footprint Digital Marketing |
|
|---|---|---|
| Boutique ▾ | — | #15 6 reviews |
| Luxury ▾ | — | #14 7 reviews |
| Branded / Chain | — | #19 1 reviews |
| Extended Stay | — | #10 3 reviews |
By Region
| Segment | Big Footprint Digital Marketing |
|
|---|---|---|
| Europe | — | #17 2 reviews |
| Asia Pacific | — | #21 0 reviews |
Choosing the right digital marketing partner for your hotel can dramatically influence your online visibility and booking rates. Both Big Footprint Digital Marketing and Neobookings aim to support your growth, but they approach this goal differently. Big Footprint offers a platform with no recent reviews, while Neobookings has a solid track record of recent, positive feedback. With more recent reviews and high customer satisfaction, Neobookings clearly has the stronger reputation to date.
While Big Footprint’s lack of reviews makes it difficult to gauge its current effectiveness, Neobookings’ consistent 9.92 NPS score and 99% likelihood to recommend indicate a reliable, well-loved service. Which of these platforms truly aligns with your hotel’s needs? Let’s dig into the details.
Big Footprint Digital Marketing claims to be a comprehensive platform aimed at boosting your hotel’s online presence through advanced tools like AI review management and campaign optimization. However, it has no existing reviews, no recent customer feedback, and a 0/5 overall rating, casting doubt on its current performance or market presence.
In contrast, Neobookings has accumulated 12 reviews over the past six months, all highly positive, with a 9.92/10 NPS score and 99% of reviewers recommending it. Its ease of use (rated 5/5) and customer support (also 5/5) provide confidence in its ability to deliver consistent results. Given these data points, Neobookings is the more reliable choice for your hotel’s digital marketing needs today.
Are you willing to risk unverified claims, or do you prefer a proven, well-reviewed service? The choice becomes clear.
If your hotel needs a partner with extensive recent reviews and high client satisfaction, go with Neobookings. It is especially suited for mid-to-large hotels, resorts, boutique properties, and chains seeking tailored strategies, excellent support, and proven results.
If, on the other hand, your hotel or team is looking for a platform that promises comprehensive digital marketing tools but has no current reviews or proven track record, Big Footprint might pique your interest. However, the absence of recent feedback makes it a risky choice, especially when your team needs assured results.
In summary, if proven customer satisfaction and recent reputation are your priorities, Neobookings is the clear choice.
Neobookings scores a perfect 5/5 in ease of use, reflecting its intuitive interface and straightforward configuration process. Customer reviews praise how easy it is to implement and get your team onboard, with users mentioning how quickly they could adapt and see results.
Big Footprint, on the other hand, scores 0/5 in ease of use, with no available reviews or user feedback to assess. Without recent customer experiences to reference, it’s impossible to determine how user-friendly or accessible their platform is.
Edge: Neobookings.
Neobookings offers a suite of integrations with 20 verified partners, including industry leaders like SiteMinder, Stripe, and Hotelchamp. Its platform supports tailored digital marketing strategies, real-time monitoring, and detailed analytics, enabling hotels to fine-tune their campaigns effectively.
Big Footprint provides no details on features or integrations, and no verified partner list exists. Its claims remain unsubstantiated by user feedback or independent reviews.
Edge: Neobookings.
Neobookings’ customer support and onboarding ratings stand at the top with a 5/5 score, reinforced by reviews describing their team as attentive, friendly, and quick to resolve issues. Users consistently highlight how their support team helps implement strategies and improve results.
Big Footprint has no reviews, support ratings, or feedback to evaluate. Its support quality remains unknown, making it a less reliable option for hotels that depend on responsive assistance.
Edge: Neobookings.
Neobookings boasts 20 verified integrations, including key industry tools and platforms like SiteMinder, Stripe, and Hotelchamp, enabling a flexible and connected marketing ecosystem.
Big Footprint reports no verified integrations or partner connections. Without this connectivity, your hotel may find it difficult to streamline operations or leverage existing systems, limiting its potential effectiveness.
Edge: Neobookings.
Neobookings’ recent reviews highlight remarkable satisfaction, with a 9.92/10 NPS score and 99% likelihood to recommend, especially among luxury hotels, boutique hotels, and resorts. Hotels in these segments praise its ease of use, support, and tailored strategies.
Big Footprint has no recent reviews or ratings, making it impossible to gauge hotel satisfaction. Given the current data, Neobookings’ reputation is far stronger among hoteliers today.
Edge: Neobookings.
Both platforms do not disclose specific pricing details. They do not offer freemium models, monthly flat rates, or trial periods, suggesting that their pricing is likely customized or on request.
Without transparency, your hotel should inquire directly for quotes, but Neobookings’ value appears high given its reviews and support quality.
Not ideal if your hotel relies on proven results and customer support, or if recent reputation is a priority.
Not ideal if your hotel prefers a platform with extensive AI features or if you are exploring untested solutions with no reviews.
The core difference is that Neobookings has a well-established reputation backed by recent, positive reviews, whereas Big Footprint remains unreviewed and untested in the current market. Your team will likely find more confidence in a platform with demonstrable customer satisfaction and support.
Choose Neobookings if your hotel values proven results, excellent support, and seamless integrations. It’s especially suitable for medium and large properties, chains, and properties in regions like Europe and Latin America.
Opt for Big Footprint only if you’re willing to gamble on an unreviewed platform and have the capacity to assess its offerings without current customer feedback.
In conclusion, for hotels seeking reliable, tested digital marketing services, Neobookings offers a clearer, more certain path forward. The current data strongly favors its ability to deliver measurable results and high customer satisfaction.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
| Big Footprint Digital Marketing |
|
|---|
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"Neobookings really cares about our business, and their 360 solutions are very convenient for us since we don't have to deal with many different people/vendors for the various servi..."
Where the ratings diverge most
It depends on your requirements. Big Footprint Digital Marketing and Neobookings Digital Marketing Strategies share many core Digital Marketing Agencies features, but each has unique capabilities. Big Footprint Digital Marketing offers 0 verified integration partners, while Neobookings Digital Marketing Strategies offers 20. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Neobookings Digital Marketing Strategies leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Big Footprint Digital Marketing: No. Neobookings Digital Marketing Strategies: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Big Footprint Digital Marketing has an HT Score of 0 and Neobookings has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
|---|---|---|
| Customer Ratings & Reviews |
|
How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
|
How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
|
How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
|
How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
Custom recommendations tailored to your property