The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 170 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookboost shines in ROI and onboarding , with exclusive features like Email Newsletters and Event Based Automations.
Concilio Labs (Guest Score) shines when it comes to guest preferences and personalization .
Side-by-side ratings based on 170 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 144 | 26 |
After analyzing 170 verified reviews, Bookboost users most value its intuitive and clear interface, streamlined guest communication, centralized communication management, while Concilio Labs (Guest Score) users highlight guest preferences and personalization, proactive guest management, detailed feedback collection. Click any theme to see what reviewers say.
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Intuitive and Clear Interface
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Guest Preferences and Personalization
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Streamlined Guest Communication
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Proactive Guest Management
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Centralized Communication Management
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Detailed Feedback Collection
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Personalization Capabilities
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Usability and User Interface
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Unified User Interface
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Operational Efficiency
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Search Functionality
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Integration with PMS
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Reporting and Analytics
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Need for Enhanced Integrations
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 28 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #5 71 reviews | #13 14 reviews |
| Large (75-199 rooms) ▾ | #5 14 reviews | #7 11 reviews |
| X-Large (200+ rooms) ▾ | #1 24 reviews | #17 1 reviews |
By Property Type
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| Boutique ▾ | #5 78 reviews | #23 4 reviews |
| Luxury ▾ | #5 62 reviews | #8 26 reviews |
| Branded / Chain ▾ | #4 53 reviews | #16 8 reviews |
| Extended Stay ▾ | #2 19 reviews | #23 1 reviews |
By Region
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| North America | #24 1 reviews | — |
| Europe ▾ | #4 124 reviews | #27 17 reviews |
| Asia Pacific ▾ | #4 12 reviews | #15 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing between Bookboost's Multi-Channel CRM and Concilio Labs' Guest Score boils down to your hotel’s specific needs for guest communication and data insights. Both platforms aim to improve guest experiences, but they do so through different approaches: Bookboost emphasizes multi-channel messaging and automation, while Concilio focuses on detailed guest profiles and real-time insights. Your decision should align with whether your priority is automating personalized outreach or gaining comprehensive guest intelligence.
While Concilio Labs has a smaller review count and less recent feedback, its specialized focus on guest profiles and insights makes it appealing for luxury hotels seeking in-depth data. Conversely, Bookboost’s more recent reviews and larger user base showcase its reliability and versatility for a broad range of hotel types. Which approach better fits your hotel’s operational goals?
Both platforms target hotel CRM and email marketing, but Bookboost’s strength lies in multi-channel communication—SMS, WhatsApp, and email—allowing your team to reach guests via their preferred channels. Concilio, on the other hand, offers a detailed guest profile management system and real-time data insights that support personalized service.
Bookboost’s 118 reviews with a 5/5 overall rating and recent feedback suggest a mature, user-trusted product, whereas Concilio’s 25 reviews and a 14.5/100 rating indicate less recent user engagement and a smaller footprint. Your hotel needs to decide whether you prioritize multi-channel automation or deep guest data analysis.
If your hotel needs a platform to automate guest outreach across multiple channels, increase conversion rates through targeted messaging, and streamline communication workflows, Bookboost is the clear choice. Its extensive feature set, 33 recent reviews, and 4.66/5 ease-of-use rating make it a robust solution for mid to large hotels seeking operational efficiency.
If, however, your team prioritizes building comprehensive guest profiles, leveraging real-time insights, and integrating various data sources for personalized service, Concilio Labs is better suited. It caters mainly to luxury hotels and resorts with a focus on guest intelligence, but its smaller review base indicates less recent validation.
Bookboost boasts a user rating of 4.66/5, with reviews highlighting its intuitive, visually driven interface and smooth onboarding process. Users appreciate the platform's straightforward setup despite its extensive features, emphasizing quick staff adoption and minimal training.
Concilio Labs also scores highly at 4.56/5 for ease of use. Users find its interface intuitive, with minimal learning curve, especially for managing guest preferences and feedback. However, some have noted that the platform’s depth requires initial training to maximize its potential.
Edge: Bookboost.
Bookboost offers 26 unique features, including email newsletters, campaign templates, guest segmentation, automation workflows, and a centralized multi-hotel data warehouse. It provides tools for personalized messaging, event-based automations, and guest feedback modules—features that are absent in Concilio.
Concilio Labs provides a robust guest profile and insights engine, with features like real-time guest data, detailed feedback collection, and integration with various data sources. However, it lacks the extensive marketing automation, segmentation, and communication tools that Bookboost offers.
Edge: Bookboost.
Bookboost has a support rating of 4.76/5, with reviewers praising its knowledgeable support team and smooth onboarding. Clients report quick responses and helpful guidance, which reduces the learning curve in adopting the platform.
Concilio Labs scores 4.56/5 in support, with users appreciating its user-friendly interface and actionable insights. However, some feedback indicates room for improvement in integration assistance and ongoing customer service.
Edge: Bookboost.
Bookboost integrates with 35 verified partners, including major systems like Shiji Group, RoomRaccoon, apaleo, and others, providing extensive connectivity for your hotel’s systems. This allows seamless data flow across PMS, booking engines, and marketing tools.
Concilio Labs offers only 2 verified integrations, including one with Infor, and connectivity with PMS, review data, and social media. Its limited integrations could restrict the full potential of guest data unification.
Edge: Bookboost.
Bookboost’s recent reviews and a 95% likelihood to recommend reflect strong satisfaction, especially among hotels in diverse segments like boutique, city center, and hostels. Its 5/5 overall rating confirms high user confidence.
Concilio Labs has only 25 reviews with a lower overall rating, and no recent feedback to gauge current performance. Its perceived value is primarily in luxury segment hotels that prioritize detailed guest insights.
Edge: Bookboost.
Bookboost’s pricing begins at $600 per month, with no mention of additional implementation or setup fees. Its flat-rate model makes costs predictable for your hotel’s budgeting.
Concilio Labs’ pricing is not publicly disclosed; users report no trial or transparent pricing model. This makes it harder to compare value directly, but the lack of upfront costs suggests a possibly custom or enterprise-level pricing structure.
Not ideal if your hotel is primarily seeking detailed guest profile analytics without a focus on marketing automation, or if your team prefers a more data-centric, less communication-focused platform.
Not ideal if your hotel requires extensive automation or multi-channel messaging features, as Concilio’s core strength is data analysis rather than communication automation.
The core difference is that Bookboost emphasizes multi-channel communication, automation, and campaign management, making it ideal for hotels looking to increase direct bookings and guest engagement efficiently. Concilio Labs, meanwhile, excels in building detailed guest profiles and delivering real-time insights, particularly suited for luxury properties aiming to personalize every guest interaction.
If your hotel needs to scale marketing campaigns, automate guest outreach, and connect multiple communication channels quickly, go with Bookboost. Its larger review base, recent validation, and broad integration support make it a safer, more proven choice.
If your focus is on deep data analysis, understanding guest preferences, and leveraging insights to deliver tailored service, Concilio Labs is the better fit. Its specialized approach provides a richer guest profile management experience, although its smaller, older review base warrants caution.
In summary, choose Bookboost if you want a flexible, multi-channel CRM that enhances operational efficiency and guest engagement. Opt for Concilio Labs if your priority is detailed guest data, insights, and proactive service enhancement—especially if you’re a luxury hotel or resort seeking a high-touch experience.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | — |
According to HTR's product database, Multi-Channel CRM by Bookboost and Concilio Labs share 0 features. Here are the key differences — features one has that the other lacks.
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| Campaign Templates | ||
| Email Newsletters | ||
| Event Based Automations | ||
| Guest profiles | ||
| Personalized one-to-communication | ||
| Template Editor |
Showing top differences. 14 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Bookboost saves us a lot of time. It’s easy to use, easy to schedule and you can make email templates. So you can automate different workflows that in other ways you would spend mo..."
No published case study for this goal yet.
"As hoteliers, we need to save that guest's attention for something that counts and matters to them. We are happy with the higher conversion compared to what we had, and we still wa..."
No published case study for this goal yet.
What hoteliers love
The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without gett... The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without getting lost in complicated menus, thereby enhancing the user experience.
Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and email... Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and emails. This feature greatly aids in increasing operational efficiency and improving guest satisfaction.
With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hot... With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hotel operations and personalized guest experiences.
Where hoteliers push back
The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving ov... The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving overall efficiency.
The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to l... The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to locate specific data. Improvements in this area are necessary for better data retrieval.
Ranks higher for
Unique capabilities
What hoteliers love
Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptiona... Users frequently praise Concilio for its ability to gather and analyze detailed guest preferences before arrival, enabling personalized and exceptional guest services. This includes automated emails and the ability to link previous stay feedback to tailor future experiences.
Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and mor... Users appreciate the ability to gather and act on guest information before their arrival, allowing for better management of guest expectations and more proactive service, enhancing the overall guest experience.
Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely... Users find immense value in Concilio's structured feedback collection through pre-arrival, in-stay, and post-stay surveys. This helps in taking timely actions to improve guest satisfaction and service quality. However, a few suggest integrating in-stay and post-stay survey scores for a more holistic view.
Where hoteliers push back
Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct inte... Concilio aids in operational efficiency by reducing manual processes and allowing staff to focus on high-value tasks. However, the lack of direct integration with other tools like messaging systems was noted as an area for improvement.
Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and... Many users call out the need for improved integration between Concilio and Property Management Systems (PMS). Complaints include manual data entry and the risk of information loss due to lack of seamless synchronization with the PMS.
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Multi-Channel CRM by Bookboost and Concilio Labs share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Multi-Channel CRM by Bookboost offers 35 verified integration partners, while Concilio Labs offers 2. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Multi-Channel CRM by Bookboost leads in ease of use at 4.7/5 vs 4.6/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Multi-Channel CRM by Bookboost: No. Concilio Labs: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookboost has an HT Score of 99 and Concilio Labs (Guest Score) has 15. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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