The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 12 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Giggle.tips shines .
Sojern shines in ease of use and customer support , with exclusive features like Guest profiles and Guest Feedback Module (comment cards/reviews).
Side-by-side ratings based on 12 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Customer Support |
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| Value for Money |
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| Starting Price | Contact sales | From $400/mo |
| Verified Reviews | 0 | 12 |
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) | — | #20 1 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #21 7 reviews |
| Large (75-199 rooms) | — | #16 2 reviews |
| X-Large (200+ rooms) | — | #14 2 reviews |
By Property Type
| Segment |
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| Boutique | — | #21 4 reviews |
| Luxury | — | #27 1 reviews |
| Branded / Chain | — | #21 4 reviews |
| Extended Stay | — | #29 0 reviews |
By Region
| Segment |
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| North America ▾ | — | #9 9 reviews |
| Europe | — | #28 2 reviews |
| Asia Pacific | — | #18 0 reviews |
| Middle East | — | #15 0 reviews |
Choosing between Giggle.tips by Giggle.tips and Sojern Guest Marketing Suite hinges on what your hotel needs most. Both aim to enhance guest engagement and streamline email marketing, but they diverge significantly in features, support, and global reach. Your decision should reflect your hotel’s size, location, and specific marketing goals. Are you prioritizing ease of use or comprehensive features? Do recent reviews matter more than initial impressions?
Giggle.tips positions itself as a straightforward, hotel-focused CRM and email marketing tool, but with no reviews in the last six months, it offers limited recent validation. Sojern, on the other hand, boasts 12 recent reviews, a 4.92/5 customer support rating, and a 4.82/5 value score, making it more credible today. Their respective focus areas differ: Giggle.tips provides basic CRM functionalities without verified integrations or regional presence, whereas Sojern offers 11 advanced features, including segmentation and guest feedback modules, with 33 verified integrations.
The core difference is in recent customer validation and regional presence. Sojern’s recent reviews underscore its reliability and support, while Giggle.tips remains unreviewed recently. Is your hotel looking for tested, recent support, or a simpler solution with limited recent feedback?
If your hotel needs a simple, easy-to-implement email marketing platform with minimal setup, Giggle.tips might seem appealing. However, with no recent reviews or detailed features, it’s hard to verify its performance or support quality today. Conversely, Sojern’s suite is better suited for hotels seeking a proven, feature-rich platform with extensive integrations and robust support, especially if your hotel is in North America.
Hotels that prioritize detailed segmentation, guest feedback, and high regional coverage should lean toward Sojern. If your hotel is small, based outside North America, or just starting with email marketing, Giggle.tips might suffice but comes with limited recent validation.
Ease of use is critical for quick onboarding and staff adoption. Giggle.tips has no available ratings or recent reviews, making it impossible to gauge usability today. Sojern, however, enjoys a 4.75/5 ease-of-use rating from recent reviews, with users praising its intuitive interface and straightforward setup. Support and onboarding ratings also favor Sojern, with a 4.91/5 score, indicating strong customer satisfaction.
Edge: Sojern.
Giggle.tips offers no verified features or unique tools, providing a bare-bones CRM solution. In contrast, Sojern provides 11 features exclusive to its platform, including campaign and transactional templates, guest profiles, GDPR and CCPA compliance, de-duplication, database health monitoring, PCI compliance, segmentation, guest feedback modules, and a centralized data warehouse. These capabilities enable sophisticated marketing efforts.
Given the richer feature set, Sojern clearly leads in feature depth. Edge: Sojern.
Customer support is a decisive factor, especially when onboarding or troubleshooting. Giggle.tips has no recent reviews or ratings, leaving support quality uncertain. Sojern’s recent reviews rate its support at 4.92/5, with specific mentions of helpful, responsive service and detailed onboarding. Customers highlight its ongoing support and proactive account management.
Edge: Sojern.
Integration options can significantly impact your hotel’s existing tech stack. Giggle.tips reports zero verified partners, limiting potential connectivity. Sojern boasts 33 verified integrations, including major hospitality systems like Profitroom, Mirai, HOTELTIME, and third-party marketing tools like The Hotels Network and Vertical Booking.
With a broader and more diverse integration network, Sojern offers more flexibility. Edge: Sojern.
Recent reviews indicate a stark difference. Sojern’s hotel clients, across varying segments, rate support, ease of use, and value highly, with a 10/5 NPS score and 100% likelihood to recommend. Giggle.tips, lacking recent reviews, cannot be rated today and has a 0% likelihood to recommend based on available data.
Hotels in need of proven customer satisfaction should favor Sojern, which is clearly the preferred choice among hoteliers. Edge: Sojern.
Giggle.tips does not list pricing or offer a trial, making cost comparisons impossible. Sojern charges a base price of $400 per month, with no free tier or trial available, but this fee includes access to extensive features and support. Your hotel must evaluate whether the investment aligns with your expected ROI.
Not ideal if your hotel requires advanced features, regional support, or verified recent customer validation.
Not ideal if your hotel is very small, in a less-supported region, or on a tight budget without room for the $400/month fee.
Giggle.tips offers a simple, entry-level email marketing tool but suffers from a lack of recent reviews and verified features, making its current value uncertain. Sojern provides a well-supported, feature-rich platform with proven results, extensive integrations, and high hotel satisfaction ratings—especially in North America.
If your hotel needs a reliable, comprehensive guest marketing platform today, Sojern stands out as the clear choice. For smaller hotels or those testing basic email campaigns, Giggle.tips might suffice, but with caution. Ultimately, proven recent validation and support make Sojern the safer bet for your hotel’s long-term marketing success.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $400/mo |
According to HTR's product database, Giggle.tips and Sojern Guest Marketing Suite share 0 features. Here are the key differences — features one has that the other lacks.
| Feature |
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| Automatic De-Duping | ||
| CCPA Compliant | ||
| Campaign Templates | ||
| GDPR Compliant | ||
| Guest profiles | ||
| Transactional Templates |
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Giggle.tips and Sojern Guest Marketing Suite share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Giggle.tips offers 0 verified integration partners, while Sojern Guest Marketing Suite offers 33. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Sojern Guest Marketing Suite leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Giggle.tips: No. Sojern Guest Marketing Suite: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Giggle.tips has an HT Score of 0 and Sojern has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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