The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 144 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookboost shines in ease of use and customer support , with exclusive features like Email Newsletters and Event Based Automations.
GraceSoft shines .
Side-by-side ratings based on 144 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | Contact sales |
| Verified Reviews | 144 | 0 |
After analyzing 144 verified reviews, Bookboost users most value its intuitive and clear interface, streamlined guest communication, centralized communication management, while GraceSoft users highlight . Click any theme to see what reviewers say.
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Intuitive and Clear Interface
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Streamlined Guest Communication
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Centralized Communication Management
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Personalization Capabilities
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Unified User Interface
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Search Functionality
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Reporting and Analytics
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #4 28 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #5 71 reviews | — |
| Large (75-199 rooms) ▾ | #5 14 reviews | — |
| X-Large (200+ rooms) ▾ | #1 24 reviews | — |
By Property Type
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| Boutique ▾ | #5 78 reviews | — |
| Luxury ▾ | #5 62 reviews | — |
| Branded / Chain ▾ | #4 53 reviews | — |
| Extended Stay ▾ | #2 19 reviews | — |
By Region
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| North America | #24 1 reviews | — |
| Europe ▾ | #4 124 reviews | — |
| Asia Pacific ▾ | #4 12 reviews | — |
Choosing between Bookboost’s Multi-Channel CRM and GraceSoft CRM hinges on your hotel’s specific needs, resources, and strategic goals. Bookboost specializes in multi-channel guest communication and marketing automation tailored for hospitality, while GraceSoft offers a more basic CRM meant primarily for property management businesses. Both aim to streamline guest data and interactions, but they operate at different levels of sophistication and market focus. Which solution aligns better with your hotel’s priorities?
Bookboost excels at managing guest communication across multiple channels like SMS, WhatsApp, and email, helping hotels increase conversions and guest engagement. GraceSoft, in contrast, provides a straightforward CRM primarily integrated into Easy Innkeeping PMS, focusing on lead tracking and follow-ups but lacking the multi-channel capacity.
Bookboost boasts a 97.19 HTR Score, 118 reviews, and a 95% likelihood to recommend, indicating strong recent user satisfaction. GraceSoft has no recent reviews or ratings available, making it difficult to assess current user sentiment. Does your hotel need a highly rated, feature-rich CRM to boost guest engagement?
If your hotel prioritizes personalized guest marketing, automation, and multi-channel messaging, go with Bookboost. Its extensive features—including segmentation, automation, and a guest profile database—are built for enhancing guest experiences and increasing revenue. Conversely, if your hotel requires a simple lead management tool tightly integrated with Easy Innkeeping PMS, GraceSoft could suffice, but it offers no recent reviews or detailed feature set to confirm its effectiveness.
For hotels aiming to improve direct bookings and guest personalization, Bookboost’s 26 exclusive features and broad integration options make it the clear choice. If your operations are minimal or your focus is solely on lead follow-up within a basic PMS environment, GraceSoft might meet your needs, but beware of limited support and features.
Bookboost earns a high ease of use rating (4.66/5), with reviews highlighting its intuitive interface and streamlined onboarding process. Hotel staff find it straightforward to adopt, and the platform’s visual journey builder is praised for simplifying automation setups. Some users mention initial complexity due to the platform’s extensive features but note that familiarity improves efficiency.
GraceSoft offers no recent review data, so usability insights are unavailable. Given its focus on lead management within Easy Innkeeping, it likely has a simpler interface, but without recent user feedback, usability remains unverified.
Edge: Bookboost.
Bookboost provides 26 unique features designed specifically for hospitality marketing and guest engagement. Key functionalities include email newsletters, campaign templates, personalized messaging, event automations, segmentation, guest profiles, and a centralized multi-hotel solution. Its features enable targeted marketing, real-time guest communication, and detailed data insights.
GraceSoft offers limited information on its feature set, primarily focusing on lead tracking and follow-up automation within Easy Innkeeping PMS. It lacks the extensive marketing automation, segmentation, and multi-channel communication features that make Bookboost stand out.
Edge: Bookboost.
Bookboost’s support ratings are notably high: 4.76/5 for support and onboarding, with reviews emphasizing knowledgeable, responsive assistance. Customers appreciate the smooth onboarding experience and ongoing support, which help maximize platform utilization. Reviewers note that support staff are ready to help with setup and ongoing questions.
GraceSoft offers no recent reviews or support ratings, leaving its customer service quality uncertain. The lack of feedback suggests less recent engagement or limited support resources.
Edge: Bookboost.
Bookboost integrates with 35 verified partners, including major PMS and booking platforms like RoomRaccoon, hotelkit, Sirvoy, and others. Its open API further enables custom integrations, making it adaptable for diverse tech stacks.
GraceSoft has only one verified partner, Easy Innkeeping PMS, with no indication of additional integrations. This limits its interoperability and scalability in modern hotel tech environments.
Edge: Bookboost.
Bookboost’s recent reviews show a 5/5 overall rating, a 4.66/5 ease of use score, and a 4.76/5 support score. Hotels of various sizes, from boutique to branded properties, praise its ability to automate guest communication and improve operational efficiency.
GraceSoft lacks recent ratings or reviews, preventing a meaningful comparison. Its absence of current feedback suggests it might not be actively evolving or widely adopted today.
Edge: Bookboost.
Bookboost’s pricing starts at $600 per month, with no freemium or trial options. It’s positioned as a premium solution reflecting its extensive features and integrations.
GraceSoft provides no publicly available pricing details. Its unclear cost structure makes it difficult to evaluate value, but likely indicates a more basic, potentially less expensive offering.
Not ideal if:
Not ideal if:
Bookboost is a feature-rich, highly-rated guest communication platform designed for hospitality brands seeking to deepen guest relationships and drive revenue. Its extensive integrations, automation, and personalized marketing tools make it a clear leader for hotels prioritizing guest engagement and operational efficiency.
GraceSoft offers a basic CRM primarily suited for property management needs within Easy Innkeeping, with limited features and no recent user feedback. It’s suitable for small hotels with simple lead management but falls short for hotels aiming for sophisticated marketing automation.
Choose Bookboost if you want a comprehensive, scalable CRM with proven success and highly positive recent reviews. If your needs are minimal, and your focus is on basic inquiry follow-up within a specific PMS environment, GraceSoft may suffice—but be aware of its limited current support and features.
This comprehensive analysis should help you make an informed decision aligned with your hotel’s growth trajectory, operational needs, and guest engagement goals.
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Marketing Automation
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| Personalized one-to-communication | ||
| A/B Testing | ||
| Event Based Automations | ||
| Email Newsletters | ||
| Database Health Monitoring | ||
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Template Builder
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| Template Editor | ||
| WYSIWYG - HTML Editor | ||
| Campaign Templates | ||
| Transactional Templates | ||
| Template Importing | ||
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Guest Profiles
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| Guest profiles | ||
| Database Health Monitoring | ||
| GDPR Compliant | ||
| CCPA Compliant | ||
| Automatic De-Duping | ||
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Segmentation
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| Segmentation | ||
| Database Health Monitoring | ||
| Tagging | ||
| Loyalty Segmentation | ||
| Attribute Based Segmentation | ||
| Geographic Based Segmentation | ||
| Channel/Market Based Segmentation | ||
| Lead Time Based Segmentation | ||
| Room Type Based Segmentation | ||
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Privacy & Compliance
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| GDPR Compliant | ||
| CCPA Compliant | ||
| PCI Complaint | ||
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Data Management
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| Centralized data warehouse | ||
| Database Health Monitoring | ||
| Open API | ||
| Centralized multi-hotel/multi-brand solution | ||
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Feedback & Surveys
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| Guest Feedback Module (comment cards/reviews) | ||
| Trip Advisor Connectivity Partner |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Bookboost saves us a lot of time. It’s easy to use, easy to schedule and you can make email templates. So you can automate different workflows that in other ways you would spend mo..."
No published case study for this goal yet.
"As hoteliers, we need to save that guest's attention for something that counts and matters to them. We are happy with the higher conversion compared to what we had, and we still wa..."
No published case study for this goal yet.
What hoteliers love
The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without gett... The interface of the Bookboost system is highlighted for its simplicity and user-friendliness, making it easy for hotel staff to navigate without getting lost in complicated menus, thereby enhancing the user experience.
Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and email... Bookboost excels in consolidating various communication channels into one platform, enabling quick responses and easy management of messages and emails. This feature greatly aids in increasing operational efficiency and improving guest satisfaction.
With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hot... With all guest communication housed in one space, Bookboost allows for seamless transitions among different tasks, increasing the effectiveness of hotel operations and personalized guest experiences.
Where hoteliers push back
The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving ov... The need for a unified UI across all menus is mentioned to streamline operations further and reduce friction points during usage, thereby improving overall efficiency.
The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to l... The search feature of Bookboost comes under criticism for not offering logical or comprehensive results, as users find it frustrating when trying to locate specific data. Improvements in this area are necessary for better data retrieval.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Multi-Channel CRM by Bookboost and Gracesoft CRM share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Multi-Channel CRM by Bookboost offers 35 verified integration partners, while Gracesoft CRM offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Multi-Channel CRM by Bookboost leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Multi-Channel CRM by Bookboost: No. Gracesoft CRM: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookboost has an HT Score of 97 and GraceSoft has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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