The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 194 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Okanda shines .
Revinate shines in ease of use and customer support — especially for independent properties (4.9/5) , with exclusive features like Mobile Access and Flexible role based reporting.
Side-by-side ratings based on 194 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 0 | 194 |
After analyzing 194 verified reviews, Okanda users most value its , while Revinate users highlight email marketing campaigns, guest feedback and surveys, training and implementation support. Click any theme to see what reviewers say.
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Email Marketing Campaigns
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Guest Feedback and Surveys
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Training and Implementation Support
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PMS Integration
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Technical Issues and Bugs
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Cost and Value Perception
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How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | Okanda |
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|---|---|---|
| Small (10-24 rooms) ▾ | — | #7 19 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 101 reviews |
| Large (75-199 rooms) ▾ | — | #1 44 reviews |
| X-Large (200+ rooms) ▾ | — | #2 22 reviews |
By Property Type
| Segment | Okanda |
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| Boutique ▾ | — | #3 94 reviews |
| Luxury ▾ | — | #3 113 reviews |
| Branded / Chain ▾ | — | #2 69 reviews |
| Extended Stay ▾ | — | #8 6 reviews |
By Region
| Segment | Okanda |
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|---|---|---|
| North America ▾ | — | #1 90 reviews |
| Europe ▾ | — | #8 53 reviews |
| Asia Pacific ▾ | — | #2 18 reviews |
| Middle East | — | #5 4 reviews |
Choosing between Olakala Suite by Okanda and Revinate (Marketing) hinges on your hotel's specific needs in CRM and email marketing. Both products aim to enhance guest engagement and operational efficiency, but they diverge significantly in features, support, and market presence. Your team must consider what level of sophistication, integration, and support you require to make the best choice.
Revinate, with its extensive feature set, larger user base, and recent review activity, emerges as the more reliable option. Does your hotel need a comprehensive marketing solution with proven ROI and deep segmentation? Or are you seeking a straightforward feedback management system with minimal setup?
Olakala Suite presents itself as a comprehensive feedback management system driven by AI, focusing on analyzing customer sentiments and providing quick insights for decision-making. It appears designed for operational improvements and customer loyalty, but it lacks integrations, a user base, and recent reviews, which limits confidence in its current performance.
Revinate, by contrast, has a 4.67/5 overall rating based on 149 recent reviews, with a 93% likelihood to recommend—far more recent and positive than Olakala. It offers a suite of 41 features, deep integrations with PMS, and a broad international presence, making it a more established choice for hotels aiming to boost revenue through targeted marketing.
Are you better served by a feedback system like Olakala Suite or a full-fledged email marketing platform like Revinate? The choice depends on whether operational feedback or marketing automation is your priority.
If your hotel needs a robust, marketing-oriented CRM that drives revenue, go with Revinate. Its extensive feature set, deep integrations, and proven track record make it suitable for properties seeking targeted campaigns, detailed analytics, and reputation management.
Choose Olakala Suite if your primary goal is gathering guest feedback and gaining AI-driven sentiment insights to improve service quality. Its lack of features, reviews, and market presence makes it less ideal for hotels prioritizing marketing or revenue growth.
For hotels with medium to large operations focused on direct revenue and guest segmentation, Revinate is the clear choice. Conversely, for smaller properties or those emphasizing feedback collection over marketing, Olakala may suffice.
Revinate scores an impressive 4.62/5 in ease of use with 149 recent reviews, praised for its intuitive design, simple onboarding, and strong support. Users frequently highlight its straightforward interface and helpful onboarding process, which reduces the learning curve even for less tech-savvy staff.
Olakala Suite, with no recent reviews or ratings, offers limited insight into usability, but its description suggests a complex AI-driven feedback platform that may require more training and setup.
Edge: Revinate.
Revinate offers 41 features, including A/B Testing, social review tracking, in-app call back, guest profiles, extensive segmentation, automated campaigns, and reputation management—many critical for marketing success. Olakala Suite, however, has no listed features beyond AI-driven feedback analysis, making it less versatile.
Revinate's feature breadth supports comprehensive marketing strategies, while Olakala’s capabilities appear limited to feedback collection and sentiment analysis.
Edge: Revinate.
Revinate boasts a 4.6/5 support rating based on recent reviews, with users praising its quick, knowledgeable assistance and support during onboarding. Many reviewers mention that support is responsive and instrumental in campaign success.
Olakala Suite has no recent reviews or ratings, leaving its support quality uncertain. Given Revinate's established support reputation, it offers more confidence for onboarding and ongoing help.
Edge: Revinate.
Revinate integrates with 98 partners, including PMS, CRM, and digital marketing platforms, providing extensive options for seamless hotel operations. It supports integrations with platforms like Incite Response, RoomRaccoon, and Juyo Analytics, among others.
Olakana offers no verified integrations, limiting its ability to fit into existing hotel tech stacks. For most hotels, robust integrations are crucial for operational efficiency.
Edge: Revinate.
Revinate’s recent reviews reflect a 4.67/5 overall rating, with 93% of users willing to recommend it. Hotels across segments, especially independent and boutique properties, praise its user-friendliness and ROI.
Olakana has no recent reviews or ratings, so its perceived value remains unverified. Based on available data, Revinate’s user satisfaction is clearly superior.
Edge: Revinate.
Revinate’s pricing starts at $600/month, with no mention of setup fees or trial options. Its cost reflects its extensive feature set and support.
Olakana provides no pricing details, which makes direct comparison impossible. For budget-conscious hotels, Revinate’s transparent pricing offers clarity.
Not ideal if your hotel aims for revenue-driven marketing campaigns, extensive integrations, or reputation management.
Not ideal if your hotel relies solely on feedback collection without marketing ambitions, or if budget constraints preclude investing in a comprehensive platform.
Revinate stands out as a mature, feature-rich CRM and marketing platform trusted by hundreds of hotels worldwide. Its ability to drive direct revenue through personalized campaigns, reputation management, and analytics makes it a clear choice for hotels looking to grow.
Olakana Suite offers a niche feedback solution focused on sentiment analysis, but its limited features, lack of recent reviews, and absence of integrations make it less suitable for hotels prioritizing marketing or revenue.
If your hotel needs a proven, well-supported platform capable of handling complex marketing and guest engagement, Revinate is the definitive option. Conversely, if feedback collection and operational insights are your sole focus, Olakana might serve as a supplementary tool.
In conclusion, for most hotels ready to invest in a comprehensive CRM and email marketing system, Revinate’s recent reviews, extensive feature set, and proven results make it the smarter pick.
According to HTR's product database, Olakala Suite and Revinate (Marketing) share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | Okanda |
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|---|---|---|
| A/B Testing | ||
| Assign alerts to departments | ||
| Certified TripAdvisor Review Collection Partner | ||
| Flexible role based reporting | ||
| Mobile Access | ||
| Social review tracking |
Showing top differences. 29 more features differ between these products.
We analyzed 4 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I love logging in and seeing how much revenue and how many nights have been booked through our emails. It’s easy to compare campaigns to understand what’s resonating and where we m..."
No published case study for this goal yet.
"Revinate Marketing makes it really easy for my team to react quickly to market demands. It’s intuitive and easy to use. We can go from idea to launch in less than an hour."
What hoteliers love
Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This... Users appreciate Revinate's email marketing platform for its ease of use, extensive segmentation capabilities, and detailed performance reports. This helps hotels create personalized campaigns that drive direct revenue. However, some users mention the need for more customization options in email design.
Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing cr... Revinate's guest feedback and survey tools are highly valued for their ability to collect and consolidate reviews from multiple channels, providing critical insights for service improvement. Direct response capabilities save time and demonstrate responsiveness to guests.
While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during... While Revinate is praised for its customer service, several users mention that new users require better training and more comprehensive support during the implementation phase, particularly if they lack a strong IT background.
Where hoteliers push back
A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the ov... A few reviews point out technical glitches and bugs in the system, including issues with email formatting and integration stability that affect the overall user experience. Users hope for more consistency and timely updates to address these problems.
Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but sugge... Although Revinate is seen as a valuable tool, numerous hoteliers mention that it is relatively expensive. They feel that it offers great ROI but suggest that a lower cost or more flexible pricing model would better suit smaller properties.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Olakala Suite and Revinate (Marketing) share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Olakala Suite offers 0 verified integration partners, while Revinate (Marketing) offers 98. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Revinate (Marketing) leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Olakala Suite: No. Revinate (Marketing): No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Okanda has an HT Score of 0 and Revinate has 78. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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