The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 324 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Bookboost shines in guest messaging speed and responsiveness — especially for resort properties (5.0/5), with exclusive features like Guest History and SMS text messaging.
HelloShift shines in guest communication — especially for extended-stay properties (5.0/5), with exclusive features like Mobile access on any device.
Side-by-side ratings based on 324 verified hotelier reviews on HTR.
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| Starting Price | From $500/mo | From $200/mo |
| Verified Reviews | 196 | 128 |
After analyzing 324 verified reviews, Bookboost users most value its guest messaging speed and responsiveness, automation, templates, and bots, centralized multichannel inbox, while HelloShift users highlight guest communication, task management, support and training. Click any theme to see what reviewers say.
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Guest messaging speed and responsiveness
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Guest Communication
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Automation, templates, and bots
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Task Management
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Centralized multichannel inbox
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Support and Training
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Guest journey personalization
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Guest Engagement Tools
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Search, stability, and notification issues
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Mobile App Usability
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Team assignment and multi-property workflow
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Customization and Flexibility
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Real-Time Notifications
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How each product ranks among Guest Messaging Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #8 33 reviews | #10 13 reviews |
| Mid-Size (25-74 rooms) ▾ | #6 97 reviews | #8 76 reviews |
| Large (75-199 rooms) ▾ | #9 21 reviews | #7 29 reviews |
| X-Large (200+ rooms) ▾ | #3 35 reviews | #18 2 reviews |
By Property Type
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| Boutique ▾ | #5 112 reviews | #7 80 reviews |
| Luxury ▾ | #3 96 reviews | #10 35 reviews |
| Branded / Chain ▾ | #4 85 reviews | #7 50 reviews |
| Extended Stay ▾ | #4 26 reviews | #8 13 reviews |
By Region
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| North America ▾ | #28 1 reviews | #4 113 reviews |
| Europe ▾ | #3 171 reviews | #27 0 reviews |
| Asia Pacific ▾ | #5 15 reviews | #11 2 reviews |
Unified Inbox by Bookboost and HelloShift both address the critical need for hotels to consolidate guest communication channels into a single platform. Bookboost’s Unified Inbox excels in multi-channel integration, combining WhatsApp, email, SMS, OTAs, and social media messages into one guest-centric thread, supported by an AI agent that drafts replies and resolves tickets. This makes it ideal for multi-property portfolios and hotels needing advanced personalization. HelloShift emphasizes task automation by converting guest requests into actionable tasks and excels in internal staff communication with real-time notifications and task tracking, fitting hotels prioritizing operational workflow alongside messaging.
Both platforms solve the fundamental problem of fragmented guest communication that strains front desk efficiency and guest satisfaction. They reduce manual work by automating repetitive interactions and enable faster, personalized responses. However, Bookboost has a stronger focus on marketing automation and guest journey personalization, while HelloShift specializes in operational collaboration and task management.
If you run a small to medium-sized multi-property operation or a boutique hotel with a strong emphasis on marketing automation and multi-channel guest messaging, Unified Inbox by Bookboost is the better fit. This is supported by Bookboost’s 196 reviews with a 4.8 overall rating, strong adoption in boutique hotels (9% of users) and branded hotels (17%), and unique features like a Customer Data Platform and automated upselling campaigns. Its ability to centralize WhatsApp, social channels, and OTA messages into one inbox and personalize guest journeys matches hotel groups prioritizing direct bookings and guest loyalty.
If you manage a property that requires tight operational coordination between departments, such as limited service hotels or properties with smaller staff teams, HelloShift’s task automation, real-time notifications, and guest-to-staff messaging will better support your workflows. HelloShift’s 127 reviews at a 4.6 rating, strong presence in boutique hotels (38% of users), and features like service recovery, lost & found tracking, and real-time task updates address operational efficiency. The platform’s SMS and WhatsApp channels and integration with 40+ PMS systems reflect its focus on practical guest and staff communication.
Data on smaller segments is thinner for HelloShift, especially extended stay and hostels, where Bookboost has more reviews and higher ratings. For properties emphasizing guest marketing and upselling, Bookboost’s broader feature set and more active user base provide a stronger foundation.
Reviewers rate both Unified Inbox by Bookboost and HelloShift equally on ease of use and onboarding, each scoring 4.7 out of 5. Bookboost users highlight the intuitive dashboard and ease of managing multi-channel messages without extensive training, supporting faster guest communication. HelloShift reviewers praise the simplicity of installation and quick staff adoption, especially for mobile communication and task delegation.
Some HelloShift users note challenges with mobile app usability and navigation, but staff generally adapt quickly. Bookboost’s complexity in multi-channel management requires a learning curve, especially for multi-property users, but its visual interface is praised for clarity once mastered. Both products receive positive feedback on onboarding but occasionally require more training for advanced features.
Edge: Even.
Unified Inbox by Bookboost offers 48 exclusive features, nearly double HelloShift’s 22 unique features, reflecting its broader scope in guest messaging and marketing automation. Bookboost’s unique capabilities include secured data protection, guest history with full CRM profiles, SMS and Facebook Messenger integration, automated consent collection, ticketing systems, purchase links, upselling campaigns, live translations, digital check-in, team KPIs, and self-learning natural language processing. These features enable deeper guest profiling, personalized messaging, and multi-property management, making it a comprehensive marketing and communication tool.
HelloShift’s unique features focus on operational workflow: lost & found management, preventative maintenance, real-time task tracking, late checkouts, virtual logbook, service recovery, asset tracking, and message routing. These support staff collaboration, accountability, and quick response to guest requests, which is crucial for properties with smaller teams or complex maintenance needs.
Operationally, Bookboost’s automation drives guest engagement and direct bookings, while HelloShift’s task and workflow tools reduce internal communication friction and speed issue resolution.
Edge: Unified Inbox by Bookboost.
Bookboost and HelloShift have nearly identical customer support and onboarding ratings (Bookboost 4.8/5, HelloShift 4.6/5), with reviewers praising responsiveness and helpfulness. Bookboost users frequently commend the team’s availability and proactive assistance, describing the support as fast and collaborative in developing ideas. HelloShift users appreciate the support's role in easing staff stress and facilitating smooth daily operations, though a few reviews mention occasional rudeness or a need for friendlier night-shift support.
Neither product’s ratings differ by 0.3 points or more, and both provide sufficient onboarding resources. The volume of Bookboost’s support-related reviews is higher, which suggests more consistent feedback.
Edge: Even.
Unified Inbox by Bookboost integrates with 36 verified partners, 44% more than HelloShift’s 25. Both share 11 key integrations including HOTELTIME, Preno, Sirvoy, SiteMinder, Oracle Hospitality, Mews, and Maestro PMS. Bookboost supports additional integrations with RoomRaccoon, hotelkit, apaleo, The Hotels Network, SnapShot Analytics, Oaky by Plusgrade, and Clock, which bolster guest experience and data analytics capabilities.
HelloShift uniquely integrates with FLEXIPASS Keyless Access, WebRezPro, SkyTouch Technology, RoomKey PMS, IQWare, roommaster, and Yanolja Cloud Solution, which are important for hotels relying on these PMS and access control systems.
Hotels with advanced marketing or analytics needs benefit from Bookboost’s broader ecosystem, while properties emphasizing workflow and PMS integration may find HelloShift’s partners sufficient.
Edge: Unified Inbox by Bookboost.
Overall ratings are close: Bookboost at 4.8/5 from 196 reviews versus HelloShift at 4.6/5 from 127 reviews. Neither product shows a recent six-month rating due to low review counts (under 10), but HelloShift’s recent reviews are stable, while Bookboost’s review volume has dropped 77% from an average of 21.3 to only 5 in the last six months. This suggests Bookboost’s historic rating may not fully represent current performance or recent changes.
By segment, Bookboost scores higher in city center hotels (4.8 vs 4.6), hostels (4.8 vs 4.8, tied), resorts (5.0 vs 4.5), bed & breakfasts (4.9 vs 4.6), boutique hotels (4.8 vs 4.7), branded hotels (4.9 vs 4.7), and limited service hotels (4.8 vs 4.8, tied). HelloShift leads only in motels (5.0 vs 4.5) and extended stay serviced apartments (5.0 vs 4.8). Boutique hotels heavily use HelloShift but rate Bookboost slightly higher.
The larger sample size and higher ratings in critical hotel segments support Bookboost’s stronger reputation, though its recent decline in review activity warrants caution.
Edge: Even.
Bookboost’s Unified Inbox pricing starts at $400 with no public per-room or monthly flat fees, and no trial offered. HelloShift begins at $200, also without per-room or flat monthly fees, and offers a 30-day trial. Neither charges implementation fees.
HelloShift’s lower entry price and trial period may appeal to hotels evaluating guest messaging tools, especially those with smaller budgets or wanting to test before committing. Bookboost’s published pricing is higher, reflecting its broader feature set and multi-property focus, but without transparent per-room costs, total price may vary.
Not ideal if:
Not ideal if:
The core difference lies in Bookboost’s focus on multi-channel guest messaging combined with marketing automation versus HelloShift’s specialization in operational task management and streamlined guest-to-staff communication. Bookboost integrates WhatsApp, email, SMS, OTAs, and social messages into one inbox enriched with a Customer Data Platform to personalize guest journeys, while HelloShift automates routine requests into housekeeping and maintenance tasks and emphasizes real-time internal communication.
Choose Unified Inbox by Bookboost if your property or portfolio needs advanced multi-channel messaging, personalized marketing campaigns, and CRM-driven guest profiles, as evidenced by its 48 unique features and strong ratings in boutique, branded, and city center hotels. Bookboost’s automation campaigns have delivered measurable increases in direct bookings and guest engagement in multiple case studies.
Choose HelloShift if your priority is operational workflow, with task tracking, maintenance modules, and instant internal notifications that improve staff accountability and guest service speed. HelloShift’s integration with over 40 PMS systems and its lower starting price with a trial period make it suitable for smaller teams focusing on efficiency over marketing depth.
Note that Bookboost’s review activity has dropped sharply from 21.3 to 5 reviews per six months, so its all-time ratings may not fully reflect recent product or support changes. HelloShift’s recent review volume is low but stable, suggesting consistent current performance. This difference in review activity should inform confidence levels in each platform’s current state.
Guest Messaging Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $500/mo | From $200/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Unified Inbox
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| Team Messaging | ||
| Broadcast Messaging | ||
| Desktop App (non-web based) | ||
| Photo Sharing | ||
| Mobile App | ||
| Mobile Friendly | ||
| Live Translations | ||
| Website Livechat | ||
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Multi-Channel
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| Whatsapp Integration | ||
| Facebook Messenger Integration | ||
| SMS text messaging | ||
| Website Livechat | ||
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Automation
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| Message Routing | ||
| Automated Replies | ||
| Chatbot Booking Agent | ||
| Broadcast Messaging | ||
| Upsell Fulfillment Tracking | ||
| Open API | ||
| Automated Workflows | ||
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Upselling & Ancillaries
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| Upsell Marketplace | ||
| Offer Campaigns | ||
| Upsell Fulfillment Tracking | ||
| Purchase Links | ||
| Charge to Folio | ||
| Room Upgrades Campaigns | ||
| Upselling Campaigns | ||
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Task & Request Management
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| Ticketing System | ||
| Tasks & Checklists | ||
| Inspections | ||
| Recurring Tasks | ||
| Upsell Fulfillment Tracking | ||
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Surveys & Feedback
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| Messaging Guest Surveys | ||
| TripAdvisor Review Partner | ||
| Guest Reviews Campaigns | ||
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Reporting & Analytics
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| Analytics dashboard | ||
| Guest History | ||
| Upsell Fulfillment Tracking | ||
| Team KPIs Dashboard | ||
| Custom Goal Setting | ||
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Compliance & Privacy
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| Automated Opt-In/Consent Collection | ||
| Secured Data Protection | ||
| Open API | ||
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Digital Registration & Check-in
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| Document & Passport Scanning | ||
| Credit Card Authorization | ||
| Mobile Keys | ||
| Custom Fields | ||
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Pre-Stay
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| Chatbot Booking Agent | ||
| Booking Recovery Campaigns | ||
| Behavioral Marketing Campaigns | ||
| Email to Chatbot Automation | ||
| Smooth Handover to Human Agents | ||
| Click to Call | ||
| Lead Qualification | ||
| OTA Price Comparison | ||
| Interface Personalization | ||
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In-Stay & Post Stay
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| Digital Check-in | ||
| Room Upgrades Campaigns | ||
| Upselling Campaigns | ||
| Automated Workflows | ||
| Custom Routing and Escalations | ||
| Pre-programmed Guest Notifications | ||
| Guest Reviews Campaigns | ||
| Retention Campaigns | ||
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Back-Office
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| Unified Omnichannel Inbox | ||
| Status Tabs in Inbox Navigation | ||
| Assigning Agents | ||
| Canned Responses | ||
| User Profile Customizations | ||
| Multi Property Management | ||
| Customizable Working Hours | ||
| Unlimited Users | ||
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Artificial Intelligence
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| Chatbot Booking Agent | ||
| Sentiment Analysis | ||
| Self-Learning NLP | ||
| Syntax & Semantic Analysis | ||
| Behavioral Analysis | ||
| Customer Profiling | ||
| Prediction & Forecasting |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
"Bookboost is an efficient and reliable tool, which aggregates all our messaging channels into one intuitive interface. The integration with our PMS allows us to have all relevant i..."
No published case study for this goal yet.
"Whether it’s on the website, after the booking has been made or during and after a stay, Bookboost enables us to have control over all incoming and outgoing communication which mak..."
No published case study for this goal yet.
What hoteliers love
Many reviews highlight how Bookboost speeds up guest response times and makes communication feel immediate. Hotels say this helps them resolve request... Many reviews highlight how Bookboost speeds up guest response times and makes communication feel immediate. Hotels say this helps them resolve requests faster, improve guest satisfaction, and reduce the effort compared with phone calls or back-and-forth email.
Users value templates, bots, and automated messaging for handling repetitive guest requests and speeding up replies. Several reviewers want stronger A... Users value templates, bots, and automated messaging for handling repetitive guest requests and speeding up replies. Several reviewers want stronger AI-generated responses, better automatic phrases, and more control over timing and triggers to make automation feel more personal and effective.
Users most often praise Bookboost for bringing guest communication into one inbox, combining emails, chats, WhatsApp, and OTA messages. This helps hot... Users most often praise Bookboost for bringing guest communication into one inbox, combining emails, chats, WhatsApp, and OTA messages. This helps hotel teams manage requests faster, avoid missed messages, and keep operations organized across properties and departments.
Where hoteliers push back
A meaningful set of reviews points to usability problems such as weak search, lag, missed messages, noisy notifications, and occasional instability. T... A meaningful set of reviews points to usability problems such as weak search, lag, missed messages, noisy notifications, and occasional instability. These issues matter because hotels depend on the product to catch every guest request quickly and keep inbox handling reliable.
Reviewers often mention the value of assigning conversations to the right person or team and managing multiple properties from one place. This is espe... Reviewers often mention the value of assigning conversations to the right person or team and managing multiple properties from one place. This is especially useful for larger hotel groups, though some note issues with inbox routing, team visibility, and messages being assigned when staff are off.
Ranks higher for
Unique capabilities
What hoteliers love
HelloShift excels in enabling seamless and instant communication between guests and hotel staff. Reviewers appreciate the ability to send and receive... HelloShift excels in enabling seamless and instant communication between guests and hotel staff. Reviewers appreciate the ability to send and receive messages quickly, which enhances guest satisfaction and operational efficiency. Guests can request services, report issues, and receive timely responses, making their stay more comfortable.
Task assignment and management is another strong suit of HelloShift. Reviews praise the tool's ability to streamline task delegation and tracking, imp... Task assignment and management is another strong suit of HelloShift. Reviews praise the tool's ability to streamline task delegation and tracking, improving accountability among staff and ensuring tasks are completed efficiently. Users found this feature particularly useful for maintenance and housekeeping tasks.
While not highly critical, some reviews have called for improved support and training resources. Users have found the initial learning curve to be cha... While not highly critical, some reviews have called for improved support and training resources. Users have found the initial learning curve to be challenging and suggested more accessible training options would be beneficial.
Where hoteliers push back
The mobile app has received mixed reviews. While the app's portability and convenience are noted positively, several users have mentioned issues with... The mobile app has received mixed reviews. While the app's portability and convenience are noted positively, several users have mentioned issues with the app’s usability and functionality compared to the desktop version. Areas of improvement include better navigation, quicker loading times, and enhanced user interface.
Users appreciate the flexibility in customizing HelloShift to meet specific hotel needs. However, some reviews have mentioned a desire for more custom... Users appreciate the flexibility in customizing HelloShift to meet specific hotel needs. However, some reviews have mentioned a desire for more customization options for tasks, notifications, and department settings.
Ranks higher for
Unique capabilities
It depends on your requirements. Unified Inbox by Bookboost and HelloShift (Guest) share many core Guest Messaging Software features, but each has unique capabilities. Unified Inbox by Bookboost offers 36 verified integration partners, while HelloShift (Guest) offers 25. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Unified Inbox by Bookboost leads in ease of use at 4.7/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Unified Inbox by Bookboost: No. HelloShift (Guest): No. Neither product currently offers a free tier. Most Guest Messaging Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Bookboost has an HT Score of 90 and HelloShift has 76. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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