The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 40 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Booking Factory shines , with exclusive features like Website Development.
Noovy shines when it comes to ease of use , with exclusive features like Revenue Management Module and Tablet/Kiosk Check-in.
Side-by-side ratings based on 40 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 13 | 27 |
After analyzing 40 verified reviews, Booking Factory users most value its , while Noovy users highlight ease of use, channel connectivity, all-in-one functionality. Click any theme to see what reviewers say.
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Ease of Use
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Channel Connectivity
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All-in-One Functionality
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Customer Support
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Revenue Management
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Translation Issues
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #28 9 reviews | #27 13 reviews |
| Mid-Size (25-74 rooms) ▾ | #32 2 reviews | #19 11 reviews |
| X-Large (200+ rooms) | — | #15 1 reviews |
By Property Type
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| Boutique ▾ | #29 6 reviews | #21 17 reviews |
| Luxury | #30 3 reviews | #34 2 reviews |
| Branded / Chain | #38 1 reviews | #33 2 reviews |
| Extended Stay | — | #28 1 reviews |
By Region
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| North America | #23 1 reviews | — |
| Europe ▾ | #16 10 reviews | #12 25 reviews |
| Middle East | — | #11 2 reviews |
Choosing between Booking Factory and Noovy boils down to your hotel’s specific needs and priorities. Booking Factory offers a broad set of features with a longer history, but Noovy provides a more modern, integrated system with more recent reviews and a higher overall rating. Both software aim to simplify hotel management, but they approach this with different strengths.
Booking Factory has been around since 2014 and has a smaller review base, with only 11 reviews, and none in recent months. Noovy, founded in 2017, boasts 21 reviews with all recent feedback, giving it a stronger data foundation. Given the recent reviews and higher overall ratings, Noovy is the more reliable choice at this moment.
Booking Factory is suited for hotels that value a long-standing, multi-functional platform with a focus on automation and integrations. Noovy is ideal for modern hoteliers seeking a user-friendly, all-in-one solution with robust connectivity and a focus on automation.
If your hotel needs a comprehensive, customizable PMS with extensive third-party integrations, Booking Factory’s 35 shared features and additional unique functionalities may serve you well. Conversely, if you prioritize ease of use, recent positive reviews, and a system that consolidates operations seamlessly, Noovy’s 64.2 score and 21 recent reviews make it the better option.
Booking Factory and Noovy both aim to streamline hotel operations, but they diverge significantly in their scope and user feedback. Booking Factory provides a cloud-based platform that combines property management, channel management, and website creation into a single subscription. It is appreciated for its ease of learning and support, though some users report limitations in reports and automatic payments.
Noovy, on the other hand, offers a unified, all-in-one hotel management system with more recent reviews and a higher overall rating (5/5). It integrates PMS, channel management, booking engine, and revenue tools, with users praising its speed, connectivity, and ease of use. Do you need a historically proven platform or a more modern, connected system?
If your hotel needs a versatile PMS that integrates property management, website development, and third-party integrations, Booking Factory is a solid choice. Its 11 reviews, all positive, highlight its user-friendliness and support, making it suitable for independent properties and small chains.
If you prioritize quick setup, a seamless user experience, and a system that connects with numerous OTAs and supports automated payments, Noovy is preferable. Its 21 recent reviews with a perfect 5/5 rating and a 99% likelihood to recommend reflect high satisfaction among modern hoteliers, especially those who value automation and connectivity.
Booking Factory scores a 4.91/5 for ease of use, supported by reviews that emphasize its user-friendly interface, simple onboarding, and effective training. Customers frequently mention how quickly staff can adapt and how intuitive the platform feels, even for those with limited technical skills.
Noovy’s user rating is slightly lower at 4.62/5, yet reviews praise its speed, simplicity, and mobile accessibility. Users appreciate its straightforward setup and the minimal learning curve, especially in fast-paced environments needing rapid adoption.
Edge: Booking Factory.
Booking Factory offers 35 shared features with additional unique functionalities like website development, giving it a more extensive feature set. It excels in automation and third-party integrations, including website creation, which Noovy lacks.
Noovy provides 15 unique features such as Point of Sale, Rate Shopping, Revenue Management, and Guest Messaging, which are absent in Booking Factory. Its integrated system simplifies operations for hotels emphasizing automation, connectivity, and guest communication.
Edge: Booking Factory.
Booking Factory’s support scores a 4.82/5, with reviews highlighting responsiveness and professionalism. Users note that the support team is quick to reply and helpful, often describing the service as reliable and trustful.
Noovy, with a support rating of 4.71/5, receives praise for its friendly, fast support, but some reviews mention limited usage and less detailed assistance. Booking Factory’s support is slightly more established, but both are highly rated and effective.
Edge: Booking Factory.
Booking Factory integrates with 22 verified partners, including major channels like WuBook, Channex, and Guesttalk. Its integrations cover channel management, payment, and automation, but it has fewer partners than Noovy.
Noovy boasts 40 verified integrations, including notable partners like Omnibees, Shiji Group, and RateGain. Its broader connectivity allows for more extensive automation and operational flexibility.
Edge: Noovy.
Noovy’s perfect 5/5 rating and 99% likelihood to recommend are driven by recent reviews from boutique and city-center hotels. Its users value its simplicity, speed, and automation, with very few negative comments.
Booking Factory, with a 0/5 reputation score from 11 reviews, is less favored, partly due to the lack of recent reviews. Hotels that have used it appreciate its support and familiarity but note limitations in reporting and automation.
Edge: Noovy.
Booking Factory does not list specific pricing details, indicating a custom or quote-based approach. It likely targets larger properties or those seeking tailored solutions.
Noovy charges a flat €£$5 per room per month, making it transparent and affordable for small to medium hotels. Its straightforward pricing simplifies budgeting and decision-making.
Not ideal if your hotel relies heavily on automated revenue management, guest messaging, or POS integrations, as these are limited or absent.
Not ideal if your property requires advanced revenue management, POS, or customized website development, as these features are limited or absent.
Booking Factory provides a comprehensive, historically proven platform with extensive integrations and automation options. It’s best suited for hotels that value customization, website building, and a broad feature set, though recent reviews suggest it may lack some modern automation and user-friendliness.
Noovy, with a perfect recent rating and more recent, positive reviews, excels for hotels seeking a modern, easy-to-use, all-in-one system. Its strengths lie in speed, connectivity, and automation, making it a better choice for hotels that want a connected, intuitive experience.
If your property values a well-established platform with robust features and extensive integrations, Booking Factory is a solid choice. However, if you're looking for a fresh, highly rated, and more automated system, Noovy should be your pick. Given the recency and volume of reviews, Noovy is the more dependable, current leader.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $600/mo |
According to HTR's product database, Booking Factory and Noovy share 35 features. Here are the key differences — features one has that the other lacks.
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| Automated Space Optimization | ||
| Automated night audit | ||
| Point of Sale | ||
| Pricing Intelligence | ||
| Rate Shopping Module | ||
| Revenue Management Module | ||
| Website Development |
Showing top differences. 4 more features differ between these products.
Ranks higher for
Unique capabilities
What hoteliers love
The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little... The software's user-friendly interface and ease of training for new employees are frequently mentioned, making it suitable even for those with little technical background.
HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating chann... HotelConnect's direct connectivity with OTAs like Booking.com and Expedia is seen as a major advantage, simplifying distribution and eliminating channel manager costs.
Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reduc... Users appreciate that HotelConnect combines PMS, Channel Manager, Booking Engine, Revenue Management, and Guest Communication into one platform, reducing the need for multiple systems and lowering costs.
Where hoteliers push back
Features related to revenue management, including detailed reporting tools and rate calendars, are appreciated for helping optimize hotel revenue.
There are some mentions of translation issues, particularly in languages other than English, causing minor inconveniences.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Booking Factory and Noovy share many core Hotel Management Software features, but each has unique capabilities. Booking Factory offers 22 verified integration partners, while Noovy offers 40. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Factory leads in ease of use at 4.9/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Factory: No. Noovy: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Booking Factory has an HT Score of 0 and Noovy has 64. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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