The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 21 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Booking Factory shines in Ease of Use and Customer Support — especially for boutique properties (0.0/5), with exclusive features like Transactional Emails (booking, folios, etc) and Payment Requests.
Side-by-side ratings based on 21 verified hotelier reviews on HTR.
| HTScore |
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| Likelihood to Recommend |
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| Ease of Use |
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| Value for Money |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 13 | 8 |
How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #29 9 reviews | #35 4 reviews |
| Mid-Size (25-74 rooms) | #38 2 reviews | #26 3 reviews |
| Large (75-199 rooms) | — | #27 0 reviews |
By Property Type
| Segment |
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| Boutique ▾ | #30 6 reviews | #36 2 reviews |
| Luxury | #33 3 reviews | #38 1 reviews |
| Branded / Chain | #31 2 reviews | #43 0 reviews |
| Extended Stay | — | #36 0 reviews |
By Region
| Segment |
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| North America | #25 1 reviews | #27 1 reviews |
| Europe ▾ | #18 10 reviews | #17 7 reviews |
Choosing between Booking Factory and Planet HMS hinges on your hotel’s specific needs and priorities. Both aim to simplify operations, but they address different pain points and cater to different hotel segments. Understanding their core differences will help you make the right choice for your property.
Booking Factory offers a cloud-based property management solution with a focus on automation, ease of use, and a broad feature set. Planet HMS presents a unified platform emphasizing direct booking growth, integrated payments, and extensive third-party integrations. Which aligns best with your hotel’s operational style?
Are you seeking a system with a proven track record of recent user reviews and high support ratings? Or are you more interested in a platform that offers the broadest integrations and advanced revenue tools? Let’s explore each in detail.
Booking Factory and Planet HMS both serve to streamline hotel management but approach it differently. Booking Factory excels in providing a straightforward cloud-based system with automation tools and a focus on operational ease, backed by recent, positive reviews. Planet HMS offers a comprehensive all-in-one platform, combining PMS, booking engine, and payments, but lacks recent review data, making its current performance less clear.
Booking Factory's strength lies in its ease of adoption and ongoing support, making it suitable for independent hotels, inns, and boutique properties that value simplicity. Planet HMS aims to provide a fully integrated experience, ideal for hotels that want to consolidate their tech stack and focus on direct revenue growth.
The choice ultimately depends on whether you prioritize recent support and ease of use or extensive integration capabilities and revenue features.
If your hotel needs a reliable, user-friendly property management system with strong support and straightforward onboarding, Booking Factory is the better fit. Its 11 recent reviews, with a 4.82/5 support rating and a 9.09/5 NPS score, indicate high user satisfaction and responsiveness, especially for boutique hotels, inns, and motels.
If, however, your hotel requires a platform that combines PMS, booking engine, and payments in one solution with a focus on increasing direct bookings and automation, Planet HMS is worth considering. Although it has no recent reviews, its comprehensive feature set and integration marketplace suggest it’s designed for properties seeking a fully connected, scalable system.
For most hotels, Booking Factory's current review base and recent support ratings make it the safer, more proven choice.
Booking Factory scores an outstanding 4.91/5 for ease of use, with a simple, intuitive interface, smooth onboarding, and high staff adoption. Reviewers frequently mention how easy it is to learn and navigate, with support and onboarding rated at 4.5/5, reinforcing its user-friendly nature.
Planet HMS, on the other hand, has no available review data on ease of use or onboarding, making it impossible to assess its user experience today. Its complexity might be higher, given its extensive integrations and features, but without recent feedback, clarity is limited.
Edge: Booking Factory.
Booking Factory offers 36 unique features, such as multi-currency support, direct billing, transactional emails, native email marketing, guest profiles, a property management system, online check-in, real-time reporting, housekeeper mobile app, and rules-based room assignments. These features cater to automating daily operations and enhancing guest communication.
Planet HMS's features are not explicitly detailed in the review data, but it claims to combine PMS, booking engine, payments, and an integrations marketplace. While extensive, the lack of specific feature counts or recent reviews makes it difficult to compare directly.
Based on available data, Booking Factory’s feature set appears more concrete and proven, with a focus on automation and daily management.
Edge: Booking Factory.
Booking Factory’s customer support scores 4.82/5, with reviews highlighting a "professional and responsive" support team that quickly replies and helps resolve issues. Reviewers appreciate their ongoing improvements and support availability, even across time zones.
Planet HMS has no recent review data on support, leaving its support quality unverified. Given the size of its organization (1,740 employees), support could be extensive, but without feedback, we cannot confirm its responsiveness or effectiveness.
Edge: Booking Factory.
Booking Factory integrates with 22 verified partners, including channel managers, payment providers, and marketing tools, with 10 shared integrations like SiteMinder and Stripe. Its focus on core hospitality tech ensures reliable connectivity for small to medium properties.
Planet HMS boasts 194 verified partners, including major industry players like Innspire, Omnibees, and Profitroom, offering a more extensive, customizable ecosystem. Its marketplace caters to larger operations seeking diverse, scalable integrations.
Edge: Planet HMS.
Booking Factory, with 11 recent reviews, has a high likelihood to recommend score of 92% and an overall rating of 0/5 (due to lack of numeric ratings but supported by positive comments). Its support and ease of use are consistently praised across property types, especially boutique hotels and inns.
Planet HMS lacks recent review data, making it impossible to gauge current user satisfaction or ratings. Its overall reputation remains opaque, but its broad feature set suggests appeal to larger, more tech-savvy hotels.
Based on recent reviews and higher confidence data, Booking Factory’s ratings are more reliable.
Edge: Booking Factory.
Both products do not publicly disclose specific pricing models. Booking Factory operates on a subscription basis without a freemium, monthly flat, or implementation fees. It appears to be a straightforward, pay-as-you-go model.
Planet HMS also lacks detailed pricing information, but given its extensive features and large partner network, it likely follows a custom or quote-based pricing structure. Without concrete figures, cost comparison remains speculative.
For accurate pricing, contacting vendors directly is recommended.
Booking Factory is ideal for smaller to mid-sized properties looking for a reliable, feature-rich PMS with excellent support.
Planet HMS suits properties prepared to invest in a scalable, all-in-one solution that consolidates their tech environment.
The core difference lies in their proven support and recent user feedback. Booking Factory’s recent reviews and high ratings make it the more trustworthy choice today, especially for small to medium-sized properties valuing simplicity.
Choose Booking Factory if you want a straightforward, well-supported PMS with automation features that are proven to satisfy users. Its high support ratings, ease of use, and recent review count make it a safer, more reliable option.
Planet HMS offers a broader set of integrations and an all-in-one approach, making it attractive for larger hotels or groups seeking advanced customization. However, the lack of recent reviews and support data means its current performance remains uncertain.
For most hotels, Booking Factory’s demonstrated track record and user satisfaction strongly favor it as the better choice at this time.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| Point of Sale |
Ranks higher for
Unique capabilities
Ranks higher for
Where the ratings diverge most
It depends on your requirements. Booking Factory and Planet HMS share many core Hotel Management Software features, but each has unique capabilities. Booking Factory offers 22 verified integration partners, while Planet HMS offers 196. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Factory leads in ease of use at 4.9/5 vs 3.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Booking Factory: No. Planet HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Booking Factory has an HT Score of 0 and Planet has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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