The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 390 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ThinkReservations shines in customer support and responsiveness — especially for extended-stay properties (5.0/5), with exclusive features like Housekeeping module and Guest Messaging.
Side-by-side ratings based on 390 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $1,100/mo |
| Verified Reviews | 8 | 382 |
After analyzing 390 verified reviews, Planet users most value its , while ThinkReservations users highlight customer support and responsiveness, reservations and booking management, reporting and data visibility. Click any theme to see what reviewers say.
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Customer support and responsiveness
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Reservations and booking management
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Reporting and data visibility
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Website and booking engine
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Pricing and payment handling
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Guest communication and messaging
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Mobile access and app limitations
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How each product ranks among Hotel Management Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #35 4 reviews | #4 132 reviews |
| Mid-Size (25-74 rooms) ▾ | #26 3 reviews | #6 16 reviews |
| Large (75-199 rooms) | #27 0 reviews | #2 3 reviews |
| X-Large (200+ rooms) | — | #1 1 reviews |
By Property Type
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| Boutique ▾ | #36 2 reviews | #4 100 reviews |
| Luxury ▾ | #38 1 reviews | #5 76 reviews |
| Branded / Chain ▾ | #43 0 reviews | #4 22 reviews |
| Extended Stay ▾ | #36 0 reviews | #10 9 reviews |
By Region
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| North America ▾ | #27 1 reviews | #1 351 reviews |
| Europe ▾ | #17 7 reviews | #37 3 reviews |
| Asia Pacific | — | #24 0 reviews |
| Middle East | — | #20 0 reviews |
Planet HMS and ThinkReservations All-in-1 HMS both serve as comprehensive hotel management systems, but they diverge sharply in execution and customer reception. Planet HMS offers a unified platform with an integrated booking engine, payment processing, and a broad integrations marketplace, targeting properties seeking an all-in-one solution with flexibility in third-party tools. ThinkReservations provides a deeply integrated HMS with a channel manager, advanced revenue management, guest messaging, and operational tools designed to optimize small to medium independent hotels’ daily workflows.
Both address core hotel operational challenges: managing reservations, optimizing direct bookings, and streamlining front desk tasks. However, ThinkReservations stands out for its breadth of built-in features (43 unique capabilities versus Planet's none exclusive) and proven impact on revenue and guest communications. Planet’s strength lies in its global presence with 196 verified integrations, offering extensive third-party connectivity, whereas ThinkReservations focuses on North American independent inns and small hotels with a tightly integrated system.
If your property is a small to medium independent hotel, bed & breakfast, or boutique hotel in North America, ThinkReservations is preferable based on 380 reviews averaging 4.8/5 overall, including 35 recent 5-star reviews, signifying current product quality and satisfaction. Its extensive feature set—channel manager, housekeeping, revenue management, guest messaging—directly supports these segments with proven revenue growth (e.g., Blue Tang Inn’s 52% Q1 revenue increase).
If you operate a property outside North America or rely heavily on diverse third-party integrations (Planet supports 196 verified partners across multiple continents), Planet HMS might fit better, though its 8 reviews average a modest 2.2/5 overall. Data for Planet’s fit is limited and skewed by low ratings in luxury and budget hotels. Choose Planet only if global integration breadth is critical and you can accept the tradeoff of less robust native features and reported customer support challenges.
Planet HMS rates 3.4/5 ease of use and 2.6/5 onboarding across 8 reviews, while ThinkReservations scores 4.8/5 ease of use and onboarding from 380 reviews. Reviewers praise ThinkReservations for its user-friendly interface and fast learning curve, supported by helpful training videos and accessible customer service. Planet users find daily workflows clear but report missing automation features such as expired credit card flagging and automated charging for OTA prepayments, which can complicate front desk tasks.
Despite the numerical gap, the edge is "Even" because Planet has fewer than 10 reviews, limiting rating reliability. Operationally, ThinkReservations’ integration of multiple modules into one platform reduces the need for staff to navigate between systems, which can improve adoption in small teams. Planet’s reliance on external integrations may require additional training and coordination.
Edge: Even.
ThinkReservations offers 43 exclusive, hotel-specific features unavailable in Planet HMS. These include a channel manager for OTA connectivity, a robust booking engine supporting group bookings and gift vouchers, a housekeeping module, guest and centralized messaging (SMS and email) that automate and personalize guest communications, and revenue management tools like RevPAR and ADR reports, rate management, and pricing intelligence. These features reduce front desk manual work, optimize pricing strategy, and improve guest experience.
Planet HMS has no unique features beyond its integrations marketplace, which provides flexibility to add third-party functionalities but depends on external partners for capabilities critical in daily hotel operations. This absence means Planet users may need additional software to match ThinkReservations’ operational scope, increasing complexity.
Edge: ThinkReservations All-in-1 HMS.
Planet HMS scores 2.4/5 customer support and 2.6/5 onboarding, with 8 reviews highlighting inconsistent communication, slow response times, and unclear support policies. Some praise competent and friendly assistance when reached, but others report long delays and ticketing inefficiencies.
ThinkReservations has 4.8/5 customer support and onboarding ratings from 380 reviews. Users consistently commend its responsive, knowledgeable, and patient support team. The availability of webinars and training resources contributes positively to onboarding. Complaints are rare and relate mainly to timing rather than quality.
Despite the disparity, the edge is "Even" because Planet’s review count is low, and the strict rating gap rule applies only when both products have 10+ reviews.
Edge: Even.
Planet HMS leads with 196 verified partners, covering global markets including North America, South America, Europe, Asia Pacific, Middle East, Africa, and Antarctica (4 countries). ThinkReservations supports 17 verified partners, concentrated in North America (12 countries). Both share seven common integrations: Whistle, TrustYou, Triptease, INTELITY, Tripadvisor, Expedia, and Canary Technologies.
Planet’s broader ecosystem includes key systems like Innspire, Right Revenue, Omnibees, and 4SUITES, beneficial for hotels needing extensive third-party connectivity, ERP integration, or specialized revenue management tools.
ThinkReservations’ integrations cover popular OTAs and channel partners like Airbnb, Sojern, Stripe, PriceLabs, and RemoteLock, sufficient for many North American independents but less extensive internationally.
Edge: Planet HMS by Planet.
ThinkReservations holds a commanding lead with a 4.8/5 overall rating across 380 reviews, including 35 in the last six months averaging a perfect 5/5. The likelihood to recommend is 97%. Ratings span segments: bed & breakfasts (4.9/5, 324 reviews), boutique hotels (4.8/5, 107 reviews), and airport/conference hotels (4.9/5, 54 reviews).
Planet’s ratings average 2.2/5 from 8 reviews, too few to reliably represent current performance. Segment ratings are low in luxury (0.5/5, 1 review) and budget hotels (1/5, 1 review), with the exception of vacation rentals/villas (5/5, 1 review). Its likelihood to recommend is 44%.
Given the volume, recency, and segment coverage, ThinkReservations’ rating is more representative and trustworthy.
Edge: Even.
Planet HMS does not publish pricing publicly and has no trial, implementation fee, or clear pricing model, making cost assessment difficult.
ThinkReservations lists a base price of $1,100 with no monthly flat fee or per-room charges and no trial. Pricing transparency favors ThinkReservations, enabling better budgeting for independent properties.
Without Planet’s published pricing, a direct cost comparison is impossible.
Not ideal if:
Not ideal if:
Planet HMS and ThinkReservations All-in-1 HMS differ fundamentally in their approach to hotel management software. Planet emphasizes integration breadth and modular flexibility, targeting properties with global operations and diverse tech requirements. ThinkReservations offers a deeply integrated, feature-rich solution optimized for North American independents focusing on operational efficiency and revenue growth.
Choose Planet HMS if your hotel depends on a wide array of third-party systems—its 196 verified partners and global reach enable diverse integrations, and its integrated payments reduce transaction friction. Also, select Planet if your team can manage limited native features and support challenges.
Choose ThinkReservations if your property seeks a comprehensive, all-in-one platform with essential hotel features like channel management, guest messaging, and revenue tools built in. Its 4.8/5 rating across 380 reviews, recent 5-star performance, and documented case studies proving revenue and operational improvements make it the stronger choice for small to medium North American hotels prioritizing user adoption and ROI.
Hotel Management Software pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $1,100/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Multi-currency | ||
| Gift Vouchers | ||
| Direct billing | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
| Payment Requests | ||
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Marketing & Ecommerce
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| Native Email Marketing | ||
| Group Booking Engine | ||
| Website Development | ||
| Booking Engine | ||
| Channel Manager | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
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Administration & Configuration
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| Multi-lingual | ||
| Multi-currency | ||
| Centralized user & role management | ||
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Customer Management
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| Native Email Marketing | ||
| Guest Feedback Management | ||
| Gift Vouchers | ||
| Transactional Emails (booking, folios, etc) | ||
| Guest profiles | ||
| Centralized Messaging | ||
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Front Office
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| Guest Feedback Management | ||
| Housekeeping module | ||
| Property Management System | ||
| Automated night audit | ||
| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Calendar view | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Guest Feedback Management | ||
| Gift Vouchers | ||
| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| Tablet/Kiosk Check-in | ||
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Housekeeping
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| Housekeeping module | ||
| Automated Space Optimization | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Multi-currency | ||
| Gift Vouchers | ||
| Payment Requests | ||
| Direct billing | ||
| Automated reminders | ||
| Integrated Payment Terminal & Card Reader | ||
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Reservations Management
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| Rate Shopping Module | ||
| Property Management System | ||
| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Automated Assignments | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| Rate Shopping Module | ||
| Revenue Management Module | ||
| Pricing Intelligence | ||
| Channel Manager | ||
| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Ranks higher for
What hoteliers love
Support is one of the most consistently praised themes, with reviewers describing the ThinkReservations team as responsive, knowledgeable, patient, an... Support is one of the most consistently praised themes, with reviewers describing the ThinkReservations team as responsive, knowledgeable, patient, and willing to implement suggestions. A few comments mention desired support-hour coverage in evenings and weekends, but sentiment is overwhelmingly positive.
Reviewers frequently mention the core reservation workflow as a major strength, including online and phone bookings, real-time availability, room mana... Reviewers frequently mention the core reservation workflow as a major strength, including online and phone bookings, real-time availability, room management, rate handling, and calendar accuracy. Some also note rough spots with group, block, or waitlist handling.
Users appreciate the reporting tools for occupancy, pacing, tax, accounting, and forecasting, especially because the data is real time and easy to exp... Users appreciate the reporting tools for occupancy, pacing, tax, accounting, and forecasting, especially because the data is real time and easy to export. Some want more visual dashboards, but the underlying reporting is seen as practical and useful for daily management.
Where hoteliers push back
Some reviewers discuss payment-related needs such as card readers, ACH options, deposits, and fraud/chargeback protections. While the platform is prai... Some reviewers discuss payment-related needs such as card readers, ACH options, deposits, and fraud/chargeback protections. While the platform is praised for handling payments securely, users still want more flexibility and fewer manual steps in payment collection and reconciliation.
Many users value the built-in messaging tools for email, texting, and guest communications before and during the stay. They like scheduled templates a... Many users value the built-in messaging tools for email, texting, and guest communications before and during the stay. They like scheduled templates and faster guest touchpoints, though a few note delays in replies or want richer messaging features like images and more automation.
Ranks higher for
Unique capabilities
It depends on your requirements. Planet HMS and ThinkReservations All-in-1 HMS share many core Hotel Management Software features, but each has unique capabilities. Planet HMS offers 196 verified integration partners, while ThinkReservations All-in-1 HMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations All-in-1 HMS leads in ease of use at 4.8/5 vs 3.4/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Planet HMS: No. ThinkReservations All-in-1 HMS: No. Neither product currently offers a free tier. Most Hotel Management Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Planet has an HT Score of 0 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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