Booking Factory vs. ThinkReservations All-in-1 HMS:
Which Is Right for You?

The Decision

Choosing between Booking Factory by Booking Factory and ThinkReservations All-in-1 HMS hinges on your hotel’s specific needs and priorities. Both aim to streamline operations, but they differ significantly in features, user base, and recent reviews. Booking Factory is a lesser-known system with limited review data, while ThinkReservations boasts a vast, recent review base and higher ratings.

Your team needs to evaluate which platform aligns better with your hotel’s size, segment, and operational goals. The critical question: which software will help you deliver better guest experiences, improve efficiency, and increase revenue?

Is Booking Factory or ThinkReservations Better for Hotels?

Booking Factory and ThinkReservations both serve as hotel management systems, but they approach hotel operations differently. Booking Factory emphasizes automation, integrations, and a broad feature set, yet its user feedback is sparse and outdated, with reviews last updated over six months ago. Meanwhile, ThinkReservations offers a more comprehensive, user-approved platform with 312 recent reviews, primarily from small and independent hotels.

Limited recent feedback on Booking Factory raises questions about ongoing support and product evolution. Conversely, ThinkReservations' steady stream of recent reviews suggests active development and customer satisfaction. Which platform’s approach aligns with your hotel’s current needs?

ThinkReservations vs Booking Factory: Which Should Your Hotel Choose?

If your hotel primarily seeks a user-friendly, highly-rated, and proven system, ThinkReservations is the clear choice. Its 4.88/5 rating from over 300 recent reviews, including positive feedback on ease of use, support, and revenue features, makes it reliable for small to medium properties.

Booking Factory might appeal if you require extensive automation and integrations—such as native email marketing, guest CRM, or ID scanner—but its limited review data and a zero-star rating in recent feedback suggest it’s less proven. Small hotels and inns focusing on guest engagement and revenue growth should lean toward ThinkReservations.

Is Booking Factory or ThinkReservations Easier to Use?

ThinkReservations scores a 4.8/5 based on recent reviews, with many users praising its intuitive interface, smooth onboarding, and quick staff adoption. Reviewers mention that even staff unfamiliar with PMS platforms adapt rapidly, and the system’s design minimizes training time.

Booking Factory’s ease of use is rated slightly higher at 4.91/5; however, reviews are scarce and outdated, making it hard to verify current usability. The limited recent feedback on Booking Factory doesn’t provide confidence in its ongoing user experience.

Edge: ThinkReservations.

Which Has Better Features: Booking Factory or ThinkReservations?

Booking Factory offers 36 features, including native email marketing, guest CRM, integrated ID scanner, and rules-based room assignments—some features missing from ThinkReservations. Its unique features could benefit larger or more automation-driven properties.

ThinkReservations provides 29 shared features, plus 14 exclusive tools such as POS, gift vouchers, automated night audits, SMS guest messaging, and revenue management modules. Many users value these tools for boosting revenue and operational efficiency.

While Booking Factory has more features, ThinkReservations’ focus on revenue and guest communication tools makes it better suited for small to mid-sized hotels.

Edge: ThinkReservations.

Which Has Better Customer Support: Booking Factory or ThinkReservations?

Booking Factory’s reviews highlight a friendly, responsive support team rated at 4.82/5, with comments praising their helpfulness and quick replies. However, some feedback notes slow issue escalation and limited support hours, which could slow resolution times.

ThinkReservations’ support scores slightly higher at 4.79/5, with reviews emphasizing knowledgeable, accessible staff and proactive assistance. Recent feedback confirms support remains attentive, especially when handling complex integrations or revenue features.

Given the volume of recent reviews, ThinkReservations’ support appears more consistently responsive and helpful.

Edge: ThinkReservations.

Which Has More Integrations: Booking Factory or ThinkReservations?

Booking Factory integrates with 22 verified partners, including channel managers like WuBook and SiteMinder, and automation tools like RevControl. It also offers unique integrations such as GuestRevu and Flexkeeping, providing broad connectivity.

ThinkReservations connects with 16 verified partners, including major OTAs like Expedia, Airbnb, and TripAdvisor, as well as ancillary tools like TrustYou and OpenKey. Its seamless OTA integration simplifies online booking management.

While Booking Factory has more total integrations, ThinkReservations’ focus on OTA and guest communication integrations aligns with small and independent hotels prioritizing online distribution.

Edge: Booking Factory.

Which Do Hoteliers Rate Higher: Booking Factory or ThinkReservations?

ThinkReservations’ recent reviews (312 in the past six months) overwhelmingly praise its ease of use, support, and features, resulting in a high rating of 4.88/5. Small, independent hotels and inns frequently mention its role in increasing revenue and simplifying management.

Booking Factory, with only 11 reviews—none in the last six months—has a 0/5 rating, indicating very limited recent user satisfaction or engagement. Its lack of recent reviews suggests it’s less trusted by current users.

Thus, ThinkReservations is clearly the better-rated platform among hoteliers today.

Edge: ThinkReservations.

How Much Do Booking Factory and ThinkReservations Cost?

Booking Factory’s pricing details are not publicly available, which makes cost comparison difficult. It likely operates on a custom quote model based on property size and needs.

ThinkReservations charges $1,100 per year, with no mention of monthly plans, setup fees, or trial options. This transparent pricing and straightforward model make it easier to budget and evaluate ROI.

Given the lack of transparent pricing for Booking Factory, you should consider potential hidden costs or custom quotes.

What Type of Hotel Should Use Booking Factory?

• Hotels that need extensive automation, such as native email marketing, guest CRM, or integrated ID scanners.
• Larger properties or venues like wedding venues requiring comprehensive management tools.
• Hotels seeking broad third-party integrations beyond OTAs.
• Properties in regions where Booking Factory’s international presence is advantageous.

Not ideal if your hotel relies on straightforward, easy-to-use systems or prioritizes recent user feedback, support, and affordability.

What Type of Hotel Should Use ThinkReservations?

• Independent hotels, inns, and boutique properties seeking an intuitive, quick-to-adopt system.
• Hotels aiming to boost revenue through upselling, revenue management, and guest communication.
• Small to mid-sized properties that value reliable OTA integration and automation.
• Hotels that want a support team known for responsiveness and ongoing product enhancements.

Not ideal if you need very specific automation features like housekeeper mobile apps or complex group booking tools, which are limited or absent.

The Bottom Line for Hotels

ThinkReservations stands out as the most proven, highly-rated property management system for small and independent hotels. Its recent reviews, feature set, and support quality provide confidence in its ongoing ability to meet hotelier needs.

Booking Factory offers a broader array of automation features and integrations but lacks recent user feedback, making its current reliability less certain. Its advanced automation may suit larger or more complex venues, but its limited recent reputation suggests it’s less suitable for hoteliers seeking proven support.

If your priority is a trusted, well-reviewed platform that simplifies your daily operations and helps grow revenue, go with ThinkReservations. If your hotel requires extensive automation and a wide range of integrations, consider Booking Factory—but verify its current support and performance before committing.