BookingWhizz CRM and Loyalty vs. Sojern Guest Marketing Suite:
Which Is Right for You?

The Decision

Deciding between BookingWhizz CRM and Loyalty by BookingWhizz and Sojern Guest Marketing Suite hinges on your hotel’s specific needs for guest communication, automation, and system integration. BookingWhizz’s platform is more comprehensive in features, with a focus on CRM, loyalty, and multi-channel marketing, while Sojern emphasizes guest engagement through email, SMS, and chat across the guest journey. Your choice should reflect your priorities for automation depth, customization, and regional presence.

Both products aim to boost direct bookings, guest loyalty, and revenue, but BookingWhizz’s more extensive feature set and recent review activity make it the stronger overall option. Are you ready to find out which platform aligns best with your hotel’s goals?

Is BookingWhizz or Sojern Better for Hotels?

BookingWhizz holds a significant advantage with more recent reviews (zero in the last six months but a higher overall review count of 29), indicating ongoing user engagement and development, whereas Sojern has only 12 reviews, none recent. Both platforms serve hotels seeking to improve guest communication and revenue, but BookingWhizz’s broader feature suite and higher ratings suggest it offers a more complete solution.

BookingWhizz’s core strength lies in its all-in-one approach: its CRM, loyalty, email marketing, and automation features are integrated within a single platform, making it ideal for hotels that want to streamline their operations. Conversely, Sojern emphasizes guest engagement through email, SMS, and chat, primarily targeting hotels prioritizing direct communication channels without extensive system integrations. Do you need a unified system or focused guest outreach?

BookingWhizz vs Sojern: Which Should Your Hotel Choose?

If your hotel needs a robust CRM with loyalty management, advanced segmentation, automation, and multi-channel marketing, go with BookingWhizz. Its detailed segmentation options, open API, and extensive add-ons make it suitable for hotels wanting to maximize guest lifetime value, especially in Europe, Asia Pacific, or the Middle East.

If your hotel requires a straightforward guest engagement platform focusing on email, SMS, and chat to foster relationships and increase direct bookings, Sojern is the better fit. It’s particularly suited for North American hotels seeking simple, effective communication tools without complex integrations or extensive feature sets.

Your decision should align with whether you prioritize a feature-rich platform (BookingWhizz) or a targeted guest communication solution (Sojern).

Is BookingWhizz or Sojern Easier to Use?

BookingWhizz scores 4.97/5 for ease of use, reflecting an intuitive interface, straightforward onboarding, and user satisfaction. Its review mentions how “the entire system is very easy to understand and use,” with many users praising the quick setup and smooth operation.

Sojern, with a 4.75/5 rating, also offers a user-friendly experience but receives slightly less praise for onboarding speed and interface design. Some users found the reconciliation process initially challenging but appreciated improvements over time.

Edge: BookingWhizz.

Which Has Better Features: BookingWhizz or Sojern?

BookingWhizz offers 17 features exclusive to its platform, including personalized communication, A/B testing, event-based automations, email newsletters, a WYSIWYG HTML editor, loyalty segmentation, and an open API—features that deepen guest engagement and marketing flexibility. It also provides a centralized multi-hotel solution and Trip Advisor connectivity.

Sojern’s feature set is more limited, with no unique features beyond standard email, SMS, and chat engagement capabilities. It primarily focuses on guest outreach through these channels but lacks the advanced segmentation, automation, and customization options found in BookingWhizz.

Edge: BookingWhizz.

Which Has Better Customer Support: BookingWhizz or Sojern?

BookingWhizz’s support scores 4.93/5, with reviews emphasizing their “very efficient support team” that quickly resolves queries. Reviewers highlight their responsiveness and willingness to listen to suggestions, with one stating, “Their support team is very helpful and always happy to assist.”

Sojern’s customer support scores 4.92/5, and users appreciate the platform’s ongoing assistance. Reviewers mention the ease of reconciliation and billing, but some note a desire for more proactive communication, such as regular updates or training.

Edge: BookingWhizz.

Which Has More Integrations: BookingWhizz or Sojern?

BookingWhizz has 2 verified integrations, including Simplotel and its own platform — sufficient for small to mid-sized hotels seeking essential system connectivity. It’s more about core functionalities than extensive partner networks.

Sojern boasts 33 verified integrations, including Profitroom, Mirai, HOTELTIME, and others, providing broader connectivity for hotels with complex or multi-system environments. Its extensive partner network is ideal if your hotel relies on diverse technology stacks.

Edge: Sojern.

Which Do Hoteliers Rate Higher: BookingWhizz or Sojern?

BookingWhizz’s higher review count (29 reviews) and recent ratings indicate broader hotel confidence, with a 96% likelihood to recommend and a 9.62/10 NPS score. Larger or more established hotels seem to value its comprehensive approach.

Sojern, with only 12 reviews, has a 100% likelihood to recommend but fewer recent evaluations to confirm sustained satisfaction. It’s favored by smaller or North American-focused properties that want simple, effective engagement tools.

Edge: BookingWhizz.

How Much Do BookingWhizz and Sojern Cost?

Both products are priced at a base rate of $400 per month, with no freemium options, implementation fees, or monthly per-room charges. Pricing is straightforward, making total cost transparent for comparison.

Since both platforms offer similar pricing, your decision should consider value derived from features and support rather than cost.

What Type of Hotel Should Use BookingWhizz?

• Hotels that seek a comprehensive CRM with loyalty management, segmentation, and automation.
• Hotels aiming to increase revenue from upselling, dynamic offers, and targeted campaigns.
• Properties with multiple brands or locations needing a centralized solution.
• Hotels that value extensive integration options and a multi-channel marketing approach.

Not ideal if your hotel has limited digital marketing needs or prefers a simple, standalone guest engagement tool.

Not ideal if:

• You operate a small boutique hotel with minimal marketing automation.
• Your focus is solely on basic email or SMS outreach without need for segmentation.
• You lack the technical resources for system customization and integration.

What Type of Hotel Should Use Sojern?

• Hotels focused primarily on guest outreach through email, SMS, and chat.
• Properties seeking to build guest relationships at every stage of the guest journey.
• Hotels in North America or regions where Sojern has stronger market presence.
• Hotels with limited desire for complex integrations or extensive automation features.

Not ideal if your hotel needs advanced segmentation, loyalty management, or multi-system integration.

Not ideal if:

• You require a full CRM with loyalty programs and detailed automation.
• Your property operates in regions outside North America where Sojern’s presence is limited.
• You prefer an all-in-one platform for reservations, revenue management, or extensive marketing campaigns.

The Bottom Line for Hotels

BookingWhizz CRM and Loyalty offers a broad, feature-rich platform designed for hotels that want to enhance guest relationships, automate marketing, and increase revenue through targeted upselling. Its high review count, recent engagement, and extensive functionalities make it well-suited for mid-sized to large hotels or groups seeking a unified system.

Sojern Guest Marketing Suite is ideal for hotels focused on guest engagement through basic email, SMS, and chat, especially in North America. Its streamlined approach and simpler integration suit properties that prioritize guest outreach without requiring advanced CRM or automation features.

If your hotel needs a comprehensive, multi-channel CRM and loyalty solution, BookingWhizz is the clearer choice. Conversely, if your focus is on targeted guest communication within a smaller, regional context, Sojern may serve you better.

Overall, BookingWhizz’s stronger recent reviews and broader feature set make it the preferable option for most hotels aiming to deepen guest relationships and grow revenue efficiently.