The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 45 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
BOOKONLINE NOW shines .
HotelRunner shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Automated reporting.
Side-by-side ratings based on 45 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 4 | 41 |
After analyzing 45 verified reviews, BOOKONLINE NOW users most value its , while HotelRunner users highlight customer support, ease of use, channel management. Click any theme to see what reviewers say.
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Customer Support
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Ease of Use
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Channel Management
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Integration with OTAs
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Booking Engine
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Reporting Features
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #42 1 reviews | #19 16 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #29 9 reviews |
| Large (75-199 rooms) | — | #31 0 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
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| Boutique ▾ | #38 2 reviews | #18 22 reviews |
| Luxury ▾ | — | #28 9 reviews |
| Branded / Chain | — | #31 3 reviews |
| Extended Stay | — | #33 1 reviews |
By Region
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| North America | — | #26 1 reviews |
| Europe ▾ | #45 2 reviews | #22 12 reviews |
| Asia Pacific | — | #20 3 reviews |
| Middle East ▾ | — | #1 16 reviews |
Choosing between BOOKONLINE NOW by BOOKONLINE NOW and HotelRunner’s Booking Engine comes down to your hotel’s specific needs and operational priorities. Both products aim to increase direct bookings and streamline online reservation management but differ significantly in feature depth, user experience, and market presence. Your decision should consider the current review landscape, feature set, integration capabilities, and your hotel’s segment.
While BOOKONLINE NOW has fewer reviews and no recent activity, HotelRunner boasts a robust review base with recent feedback, making it the more reliable choice for hoteliers evaluating current market performance. Are you ready to dive into the details?
BOOKONLINE NOW presents itself as a straightforward booking engine, primarily focused on simplifying the reservation process and reducing OTA commissions. Its limited feature set and minimal recent reviews suggest it might lack the comprehensive tools you're likely to need for a competitive online presence. Conversely, HotelRunner offers a broad suite of features, including channel management, marketing tools, and extensive integrations, supported by more recent reviews confirming its ongoing development.
The core difference lies in scope: BOOKONLINE NOW emphasizes quick implementation but appears to fall short on backend usability, while HotelRunner prioritizes a multi-faceted approach that integrates seamlessly with various systems. If your hotel emphasizes direct bookings and requires a flexible, feature-rich platform, HotelRunner clearly leads. Do you need a simple, no-frills booking engine or a full operational toolkit?
If your hotel primarily needs a basic, easy-to-implement booking solution for small properties and B&Bs, and your budget is minimal, BOOKONLINE NOW might suffice. Its limited feature set and lower complexity could mean faster deployment, albeit with potential limitations on functionality.
However, for hotels seeking a comprehensive management platform, especially those with multiple properties or a desire for advanced marketing and channel management, HotelRunner is the better choice. Its extensive feature catalogue — including multi-currency, dynamic rates, and automated emails — appeals to mid-sized and boutique hotels aiming for growth. If your team values customization and scalability, HotelRunner is the safer bet.
Based on recent reviews, HotelRunner's user interface scores a 4.73/5, with users praising its intuitive design and ease of managing multiple properties. On the other hand, BOOKONLINE NOW’s UI scores 3.5/5, with reviews indicating that the backend is "terrible" and offering "very limited usefulness," hinting at usability challenges.
Onboarding also favors HotelRunner, which boasts a 4.79/5 rating and positive feedback about ongoing support and training. Given the recent and plentiful reviews, edge: HotelRunner.
HotelRunner offers 40 features, including mobile optimization, multi-currency support, automated reporting, pre- and post-stay emails, flexible rates, and integrations with major OTAs like Airbnb, Expedia, and Agoda. In contrast, BOOKONLINE NOW has no listed features and appears to lack customization options, automation, or marketing tools.
The comprehensive feature set of HotelRunner enables better operational control and marketing capabilities, giving you tools to increase direct bookings and manage your property more effectively. Edge: HotelRunner.
BOOKONLINE NOW’s customer support scores 4.5/5, but with only four reviews—none from recent months—its support reliability is less certain. Conversely, HotelRunner boasts a 4.8/5 rating from 40 reviews, including recent feedback praising prompt, multi-channel support via WhatsApp, email, and phone.
Many users highlight HotelRunner’s quick and helpful responses, making it a safer choice for ongoing operational issues. Edge: HotelRunner.
HotelRunner integrates with 17 verified partners, including major channel managers and OTAs like Airbnb, Expedia, and Agoda, facilitating extensive online distribution. BOOKONLINE NOW, with zero verified integrations, offers no comparable ecosystem, which may hinder your ability to manage online presence efficiently.
The breadth of integrations in HotelRunner supports multi-channel reach and reduces manual work, essential for scaling. Edge: HotelRunner.
HotelRunner’s recent reviews reflect a 4.44/5 average rating from 38 reviews, with many praising its ease of use, customization, and support, especially in boutique and city-center hotels. In contrast, BOOKONLINE NOW’s reviews are scarce, outdated, and consistently negative, with a 0/5 overall rating based on only four reviews.
Given the volume and recency of feedback, hoteliers rate HotelRunner higher, reinforcing its reliability and ongoing development. Edge: HotelRunner.
BOOKONLINE NOW does not disclose pricing details or offer a free tier, suggesting it may be a bespoke or limited solution. HotelRunner charges a straightforward $100/month fee, with no additional implementation or setup costs.
Considering the feature set and support quality, the value proposition of HotelRunner appears favorable, with transparent pricing aligned with the platform’s capabilities.
Not ideal if:
Not ideal if:
The core difference is scope: BOOKONLINE NOW offers a basic booking engine aimed at small properties, while HotelRunner provides an all-in-one management platform with extensive features and integrations. If your hotel needs are simple, and speed is critical, BOOKONLINE NOW might be enough—though its limited recent reviews raise questions about ongoing support and usability.
For most hotels seeking growth, automation, and broader distribution, HotelRunner stands out thanks to its recent reviews, higher ratings, and larger feature set. Its recent activity and user feedback support a conclusion that it’s better suited for hotels looking to scale online operations.
Choose BOOKONLINE NOW if:
Opt for HotelRunner if:
In summary, HotelRunner’s recent feedback makes it the more reliable, capable option for modern hoteliers. Your choice should align with your current needs and growth ambitions.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, BOOKONLINE NOW and Booking Engine by HotelRunner share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated reporting | ||
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| Pooled inventory | ||
| Post-stay emails | ||
| Pre-stay emails | ||
| Tariffs |
Showing top differences. 28 more features differ between these products.
Ranks higher for
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. BOOKONLINE NOW and Booking Engine by HotelRunner share many core Booking Engine features, but each has unique capabilities. BOOKONLINE NOW offers 0 verified integration partners, while Booking Engine by HotelRunner offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 3.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
BOOKONLINE NOW: No. Booking Engine by HotelRunner: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. BOOKONLINE NOW has an HT Score of 0 and HotelRunner has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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